6 days ago
Centerfruit turns everyday transactions into ‘jeebh laplapayee' moments
HighlightsPaytm, India's payments and financial services distribution company, has introduced a playful element to transactions by incorporating a 'jeebh laplapayee' soundbite in collaboration with Centerfruit. The collaboration aims to enhance brand recall and customer engagement by transforming everyday transactions into memorable experiences with the signature sound of Centerfruit's 'Kaisi Jeebh Laplapayee.' Perfetti Van Melle India plans to expand the initiative to other markets, bringing the engaging 'jeebh laplapayee' moments to a wider audience, as shoppers experience this innovative twist in their payment interactions.
Paytm
(One97 Communications), India's payments and financial services distribution company and pioneer of
mobile payments
,
QR codes
and
Soundbox
, has turned every single Paytm transaction into a '
jeebh laplapayee
' moment.
In a first-of-its-kind innovation, the Paytm 'thank you' sound bite will change to , 'laplaplap' to the taste of
Centerfruit
.
The soundbite adds a playful element, creating an engaging moment that makes even the simplest purchases more memorable.
This collaboration brings Centerfruit's signature 'Kaisi Jeebh Laplapayee' to life in a whole new way creating a fun and organic interaction at a natural consumer touchpoint.
In a world where brands are constantly vying for attention, this announcement enhances
brand recall
and
customer engagement
, making Centerfruit an integral part of their everyday shopping experiences.
Gunjan Khetan, marketing director,
Perfetti Van Melle India
, said, 'By integrating with Paytm pioneered Soundbox, we are adding an unexpected twist to
everyday transactions
, converting each one of them into 'jeebh laplapayee' moments.'
Paytm spokesperson said, "Our pioneering Paytm Soundbox has transformed the way merchants accept payments, and now, with this playful twist with Centerfruit, we are adding a moment of surprise and delight to everyday transactions—making payments more engaging and memorable for everyone."
As more shoppers experience this playful surprise, Perfetti Van Melle India is looking at expanding the initiative to other markets, bringing 'jeebh laplapayee' moments to even more people.
Watch the video here:
