Centerfruit turns everyday transactions into ‘jeebh laplapayee' moments
Paytm
(One97 Communications), India's payments and financial services distribution company and pioneer of
mobile payments
,
QR codes
and
Soundbox
, has turned every single Paytm transaction into a '
jeebh laplapayee
' moment.
In a first-of-its-kind innovation, the Paytm 'thank you' sound bite will change to , 'laplaplap' to the taste of
Centerfruit
.
The soundbite adds a playful element, creating an engaging moment that makes even the simplest purchases more memorable.
This collaboration brings Centerfruit's signature 'Kaisi Jeebh Laplapayee' to life in a whole new way creating a fun and organic interaction at a natural consumer touchpoint.
In a world where brands are constantly vying for attention, this announcement enhances
brand recall
and
customer engagement
, making Centerfruit an integral part of their everyday shopping experiences.
Gunjan Khetan, marketing director,
Perfetti Van Melle India
, said, 'By integrating with Paytm pioneered Soundbox, we are adding an unexpected twist to
everyday transactions
, converting each one of them into 'jeebh laplapayee' moments.'
Paytm spokesperson said, "Our pioneering Paytm Soundbox has transformed the way merchants accept payments, and now, with this playful twist with Centerfruit, we are adding a moment of surprise and delight to everyday transactions—making payments more engaging and memorable for everyone."
As more shoppers experience this playful surprise, Perfetti Van Melle India is looking at expanding the initiative to other markets, bringing 'jeebh laplapayee' moments to even more people.
Watch the video here:
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Hans India
19 hours ago
- Hans India
New UPI Rules Effective from August 1: What Users Must Know
Starting August 1, 2025, users of popular UPI platforms like Google Pay, PhonePe, and Paytm will see some important changes in how they interact with these apps. These updates, announced by the National Payments Corporation of India (NPCI), are designed to improve efficiency and reduce technical stress during high traffic hours—especially when millions of people are transacting simultaneously. Key Change: Daily Limit on Balance Checks One of the most noticeable updates is the restriction on how many times a user can check their bank account balance via UPI apps. Until now, there was no cap—users could refresh their balance as often as they liked. However, under the new rules, this is now limited to 50 balance checks per day. This move is intended to ease the burden on backend APIs during peak periods, where excessive balance requests were contributing to slower system performance. New Feature: Auto-Balance Display To compensate for this limit, NPCI is introducing a helpful new feature. From now on, your account balance will be automatically displayed right after every UPI transaction. This means users will no longer need to manually check their balance each time they make a payment, making the experience more seamless while reducing unnecessary requests to bank servers. Scheduled Auto-Debits Now Restricted to Off-Peak Hours Another critical adjustment affects recurring payments—like electricity bills, OTT subscriptions, or other scheduled transactions. From August 1, these auto-debits will only be processed during off-peak hours: before 10:00 AM or after 9:30 PM. The aim here is to prevent server congestion during the middle of the day, when UPI traffic is typically at its highest. Limits on Linked Bank Account Access In addition to balance checks, there's now a daily cap of 25 attempts to retrieve or update information related to linked bank accounts. Whether you're trying to re-link your account, fetch details, or update credentials, the system will only allow you a limited number of interactions per day. This too is a measure to optimize API load and maintain smoother functioning across the ecosystem. Pending Transaction Status: Limited Checks Lastly, there's an update concerning pending transactions. If your UPI payment is stuck or hasn't gone through immediately, you'll now be allowed to check its status only three times—and there must be a minimum 90-second interval between each status inquiry. This is another performance-related change to prevent repetitive queries that can overwhelm the system. These updates might not drastically affect casual users, but for those who rely heavily on UPI for everyday transactions, it's essential to be aware of these new boundaries. The NPCI emphasizes that these changes are part of a broader strategy to enhance the reliability and responsiveness of the UPI network as it continues to scale rapidly across India. Stay mindful, plan your transactions wisely, and enjoy a more efficient digital payment experience.
Time of India
20 hours ago
- Time of India
Google, GPT Emerge as go-to "Therapists" for overthinking Indians: Report
Indians are increasingly turning to technology to deal with everyday uncertainty, with one in three saying they've used Google or ChatGPT to navigate overthinking—from decoding a short message to choosing the right gift, according to the Center fresh–YouGov 'India Overthinking Report.' The nationwide survey of students, professionals, and self-employed individuals across Tier 1–3 towns highlights how second-guessing has become an everyday habit. The report finds 81% of Indians spend more than three hours a day overthinking, while 42% assume the worst when their boss sends a one-word 'Ok' reply. Even simple tasks—like deciding what to eat—trigger more stress than choosing political leaders, with 63% saying picking a dish at a restaurant is harder than selecting an election candidate. Social media adds to the mental load: 61% of respondents say they overthink for at least five hours when uploading stories, worrying about everything from music and filters to how quickly others view their posts. 'Through the Center Fresh India Overthinking Report , our aim was to decode how overthinking manifests in today's hyper-connected world—and the insights are eye-opening. Whether it's second-guessing a message or overanalysing a dinner choice, overthinking has quietly become an everyday habit, cutting across ages and regions. By spotlighting this mental clutter, the report sparks a much-needed conversation about the importance of everyday mental clarity. Center Fresh, with its refreshing minty gel core, helps break that loop—reminding you to trust your instincts,' said Gunjan Khetan, Director, Marketing, Perfetti Van Melle India.
Time of India
21 hours ago
- Time of India
India's NPCI announces new UPI rules from August 1: Balance check limits, auto-pay timings revised, fraud prevention strengthened
Source: Paytm Starting August 1, 2025, India's Unified Payments Interface (UPI) the backbone of digital transactions will witness a significant upgrade. These changes, implemented by the National Payments Corporation of India (NPCI), are designed to make UPI safer, more efficient, and capable of handling ever-growing transaction volumes. India processes over 12 billion UPI transactions per month, and the system is under constant pressure, especially during peak usage hours. The new rules focus on controlling excessive server requests, protecting users from fraud, and improving overall transaction experience. Key updates include balance enquiry limits, fixed auto-payment windows, restrictions on bank detail access, and enhanced recipient verification measures. If you use Google Pay, PhonePe, Paytm, Amazon Pay, or any bank-based UPI app, these changes will directly impact your daily transactions. New UPI rules: Key changes from August 1 2025 Balance enquiry restrictions (50 times a day) UPI apps often receive millions of daily balance check requests, creating heavy server traffic. From now, users can check their account balance only 50 times per day. To reduce inconvenience, the system will automatically display available balance after every transaction, eliminating the need for repeated manual checks. Auto-payment scheduling during non-peak hours Auto-debits (subscriptions, loan repayments, OTT payments) create sudden load spikes during peak banking hours. From August 1: Auto-payments will only execute before 10 AM, between 1–5 PM, or after 9:30 PM. If an auto-payment is scheduled at 11 AM, it may get processed before or after the original time, ensuring smoother processing. Retry mechanisms are in place; if processing fails repeatedly, the payment will be cancelled with a notification to the user. Bank account detail request limit Users can now view linked bank accounts only 25 times per day. This prevents misuse by malicious apps or repeated refresh requests, improving data safety and reducing load on bank servers. Pending transaction status checks Many users repeatedly check the status of pending transactions, which strains servers. Now, users can check transaction status only three times, with a mandatory 90-second gap between attempts. This change aims to cut down unnecessary traffic while still giving users visibility of their funds. Recipient name verification before every transaction Before confirming any payment, the recipient's registered name and transaction ID will be displayed. This feature prevents accidental transfers to incorrect UPI IDs or fraudulent accounts pretending to be legitimate businesses. Compliance and penalties NPCI has warned UPI app providers: failure to implement these changes could lead to API restrictions, financial penalties, or suspension of new customer onboarding. How new UPI rules may benefit its users Faster processing during peak hours due to reduced background load. Lower chances of fraud with mandatory name verification. Fewer payment errors as pending transactions now have faster status resolution. Better transparency because users see updated balances automatically after each transaction. Why did NPCI introduce new UPI rules implemented The decision to update UPI rules stems from two main concerns: Rising server load during peak hours – UPI handles billions of microtransactions every month, including small balance checks and autopayments. Limiting such requests improves system stability. Increasing fraud and accidental transfers – Enhanced name verification and transaction rules help prevent unauthorized payments and reduce consumer disputes. New UPI rules common FAQs Will these changes affect normal money transfers? No. Sending and receiving money remains unaffected. The rules focus mainly on balance checks, auto-pay processing, and fraud prevention features. Why is there a balance check limit? Excessive balance requests (especially by third-party apps) cause unnecessary server load. Limiting to 50 checks per day ensures stable performance for all users. How will auto-pay changes affect bill payments? Recurring payments may be processed slightly earlier or later than scheduled. Users will receive notifications when payments are executed, preventing missed due dates. Can I still check pending transactions anytime? Yes, but only three times, with a 90-second gap between attempts. This helps free up system resources for actual money transfers. Are these rules permanent? Yes, they are part of NPCI's long-term strategy to manage growing UPI traffic and improve user safety. Also Read | 'F' word in first 7 seconds of video? YouTube says it's fine but under this one condition
