6 days ago
- Entertainment
- Wall Street Journal
Meet the ‘Clippers' Cashing In on Your Social-Media Feeds
You know those buzzy viral clips you see on social media? There's an army behind them.
Kanoah Cunningham is among the ranks of video-savvy young 'clippers' who help streamers, podcasts and startups expand their audiences by making buzzy moments go viral on social media. Cunningham edits down clients' long videos into short clips and then posts the shorts on sites like Instagram and TikTok.
