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The Postcard Hotels and Resorts eye cities with luxury offerings
The Postcard Hotels and Resorts eye cities with luxury offerings

Mint

time18-06-2025

  • Business
  • Mint

The Postcard Hotels and Resorts eye cities with luxury offerings

Next Story Varuni Khosla The urban hotel expansion will target greenfield hotels in cities like Delhi, Mumbai, Bengaluru, and Chennai, among others, offering rooms twice the size of typical city hotel rooms. Kapil Chopra, the founder of Untitled Hotels & Resorts Pvt. Ltd, which owns and operates The Postcard. Gift this article NEW DELHI :Indian luxury hotel brand The Postcard Hotels and Resorts, best known for its boutique resorts in remote and scenic locations, is expanding into cities with properties offering only 800-square-foot suites—nearly double the average size of a city hotel room. Indian luxury hotel brand The Postcard Hotels and Resorts, best known for its boutique resorts in remote and scenic locations, is expanding into cities with properties offering only 800-square-foot suites—nearly double the average size of a city hotel room. The urban hotel expansion will target greenfield hotels in cities like Delhi, Mumbai, Bengaluru and Chennai, among others. The first such property is already under construction in Tirupati, the temple town of Andhra Pradesh, Kapil Chopra, the company's founder and former president of Oberoi Hotels & Resorts, told Mint. Record domestic travel and rising demand for space, privacy and consistency among urban luxury travellers has triggered the shift. 'City hotels today are becoming increasingly standardized, often losing any sense of local character," said Chopra, the founder of Untitled Hotels & Resorts Pvt. Ltd, which owns and operates The Postcard. 'Many of them could be located anywhere in the world, devoid of any meaningful connection to India. That's why we are getting into this space," he added. The new city hotels will be built under the same brand and will follow the same operating model of either managed or leased properties. Despite the high cost of urban real estate, they will feature 800 sq. ft suites and offer amenities, including anytime breakfast and flexible check-ins. 'True luxury in India begins with space," Chopra said. On average, building a luxury resort room costs between ₹ 1.5-2 crore, he said. The average room size at its resorts is around 1,200 sq. ft, and its average daily rate (ADR) for 2024-25 stands at ₹ 33,000—a premium over most luxury chains. ADR is a key hospitality metric that tracks the average revenue earned per sold room in a day. The hotel chain, which began operations in 2018, currently operates 11 properties and is expanding aggressively. In 2025 alone, it has launched or is in the process of launching seven new hotels across locations such as Tirupati, Kanha Tiger Reserve in Madhya Pradesh, Goa's Chicalim and Mandovi River, Chitwan in Nepal, Jawai in Rajasthan and Nainital in Uttarakhand. It aims to open about 22 new hotels by 2027-28, with properties under development in Pasighat in Arunachal Pradesh, Dharamshala in Himachal Pradesh, Carmona and Nerul in Goa, and the Pench National Park in Madhya Pradesh. It recently opened a resort in Assam and plans to open an over 75-room luxury resort in Rajasthan's Jaisalmer. He said these additions would be part of a strategy of launching one exceptional property per location—with Goa as an exception—aimed at drawing more long-stay international travellers. 'In the past six months, we've signed six new hotels, effectively adding one new luxury property every month," he said. 'We're also building travel circuits in regions where no other luxury operator has gone before." The chain also claims to have significantly reduced its project timelines, with most properties going live within 18 to 30 months. It can take 5-7 years to build a city-based property from scratch and around five years to build a resort. Travel and tourism boom The expansion coincides with strong growth in India's travel and tourism sector, which added ₹ 21 trillion, or 6.6%, to the country's gross domestic product (GDP) in 2024 and supported 46.5 million jobs, according to the industry forum World Travel & Tourism Council (WTTC). While spending by foreign tourists hit an all-time high of ₹ 3.1 trillion, domestic travel drove total spending to ₹ 15.5 trillion in 2024, up 22% from 2019, it added. The hotelier intends to attract international travellers using Goa as a gateway to southern India. 'Our ambition is to shape distinctive travel circuits both in the South and the North-East," he said. 'We want to introduce luxury to regions where no other hotel chain has ventured—capturing India's beauty and diversity in a way that hasn't been done before. Leh is one such location." India's leisure hotel supply has surged 388% over the past 16 years, from 12,500 rooms in 2008 to 61,000 in 2024, according to hospitality consultancy Horwath HTL. With the country's total branded or formalized hotel room inventory crossing 200,000 in 2025, including city hotels, leisure now accounts for roughly 30.5% of the overall supply. The growth shows no signs of slowing: If the current pipeline of 113,000 rooms is executed as planned, the leisure segment alone could reach 106,000 rooms by 2029, commanding a 35% share of the total expected branded inventory of 300,000 rooms, according to Horwath HTL. Chopra expects the Postcard to become a unicorn in the coming years. 'We've been consistently profitable, not just on an Ebitda-adjusted basis, but at the bottom line," he said. Ebitda is short for earnings before interest, taxes, depreciation and amortization. While he did not share the company's revenue, he said it currently manages assets worth ₹ 4,500 crore. The company follows two business models: building or leasing and operating hotels and managing properties for individual owners. Chopra and cofounders hold a 72% stake, with about 28% held by early investors who joined in 2017-18. Topics You May Be Interested In Catch all the Business News , Corporate news , Breaking News Events and Latest News Updates on Live Mint. Download The Mint News App to get Daily Market Updates.

Elevate Your Travel Experience: The Postcard Hotel Partners with IndiGo to Reward BluChip Members
Elevate Your Travel Experience: The Postcard Hotel Partners with IndiGo to Reward BluChip Members

The Print

time23-04-2025

  • Business
  • The Print

Elevate Your Travel Experience: The Postcard Hotel Partners with IndiGo to Reward BluChip Members

New Delhi [India], April 23: Luxury travel meets rewarding experiences as The Postcard Hotel and IndiGo come together to offer exclusive benefits to BluChip members. Through this partnership, IndiGo's BluChip members can earn up to 60,000 BluChips annually while enjoying the unparalleled luxury and hospitality of The Postcard Hotel's exquisite properties across India, Sri Lanka, and Bhutan. Synonymous with refined luxury, The Postcard Hotel redefines hospitality by crafting extraordinary guest experiences that surpass expectations. With each property designed to provide a seamless blend of comfort and authenticity, this partnership presents a perfect opportunity for BluChip members to enjoy exclusive benefits while experiencing The Postcard Hotel's distinctive offerings. 'The Postcard Hotel and IndiGo share a common vision – delivering exceptional experiences and seamless service to our customers,' says Kapil Chopra, Founder and CEO, The Postcard Hotel. 'Through this collaboration, we are bringing together two distinguished brands to offer unparalleled luxury and rewarding travel.' Renowned for its personalised service, exquisite design, and intimate luxury experiences, The Postcard Hotel carefully curates destinations that celebrate culture, heritage, and natural beauty. With its extensive network, IndiGo effortlessly connects these hidden holiday gems, making travel to these exclusive locations more accessible than ever. This partnership is a perfect synergy – IndiGo's connectivity seamlessly aligns with The Postcard Hotel's presence in unique and emerging holiday destinations, ensuring a smooth, hassle-free journey from take-off to checkout. Taking the comfort quotient even higher, IndiGo Stretch – which offers extra legroom and priority boarding – makes premium travel experiences more accessible. Whether it's a business trip or a leisure getaway, IndiGo Stretch enhances the in-flight experience, ensuring that the journey begins with comfort and style. When paired with the exceptional on-ground hospitality of The Postcard Hotel, this partnership delivers a truly elevated end-to-end luxury travel experience for discerning travellers. IndiGo is known for its vast reach, punctuality, and seamless travel experience. With multiple accolades, it continues to enhance efficiency and comfort for millions. The BluChip program rewards customers with points redeemable on flights, hotels, and lifestyle experiences, offering flexible benefits for modern travellers. The Postcard Hotel has been recognised as the World's Leading Boutique Hotel Brand and has earned numerous accolades, including an exceptional brand score of 9.6 in the Traveller Review Awards by the highest for a luxury hotel brand globally. This commitment to excellence continues to drive The Postcard Hotel's expansion, with properties spanning India's scenic landscapes, Bhutan's serene beauty, and Sri Lanka's coastal charm. Founded by Kapil Chopra and a team of seasoned luxury hoteliers, The Postcard Hotel launched in December 2018 with a vision to redefine luxury hospitality. The brand debuted in Goa and has since expanded with properties in Bhutan, Sri Lanka, and across India. Each Postcard Hotel offers a curated experience that embraces local culture, exquisite design, and impeccable service, setting new standards in experiential luxury. BluChip, IndiGo's loyalty program, offers members the ability to earn and redeem points across flights, hotel stays, and lifestyle experiences. Designed to enhance the travel journey, BluChip provides flexible rewards that cater to the evolving needs of modern travellers. With IndiGo's expansive domestic and international network, members enjoy seamless access to a variety of travel benefits, making every journey more rewarding. (ADVERTORIAL DISCLAIMER: The above press release has been provided by NewsVoir. ANI will not be responsible in any way for the content of the same) This story is auto-generated from a syndicated feed. ThePrint holds no responsibility for its content.

Elevate Your Travel Experience: The Postcard Hotel Partners with IndiGo to Reward BluChip Members
Elevate Your Travel Experience: The Postcard Hotel Partners with IndiGo to Reward BluChip Members

Fashion Value Chain

time23-04-2025

  • Business
  • Fashion Value Chain

Elevate Your Travel Experience: The Postcard Hotel Partners with IndiGo to Reward BluChip Members

Luxury travel meets rewarding experiences as The Postcard Hotel and IndiGo come together to offer exclusive benefits to BluChip members. Through this partnership, IndiGo's BluChip members can earn up to 60,000 BluChips annually while enjoying the unparalleled luxury and hospitality of The Postcard Hotel's exquisite properties across India, Sri Lanka, and Bhutan. R to L: Mr. Kapil Chopra, Founder & CEO at The Postcard Hotel with Mr. Neetan Chopra, Chief Digital & Information Officer at IndiGo Synonymous with refined luxury, The Postcard Hotel redefines hospitality by crafting extraordinary guest experiences that surpass expectations. With each property designed to provide a seamless blend of comfort and authenticity, this partnership presents a perfect opportunity for BluChip members to enjoy exclusive benefits while experiencing The Postcard Hotel's distinctive offerings. 'The Postcard Hotel and IndiGo share a common vision – delivering exceptional experiences and seamless service to our customers,' says Kapil Chopra, Founder and CEO, The Postcard Hotel. 'Through this collaboration, we are bringing together two distinguished brands to offer unparalleled luxury and rewarding travel.' Renowned for its personalised service, exquisite design, and intimate luxury experiences, The Postcard Hotel carefully curates destinations that celebrate culture, heritage, and natural beauty. With its extensive network, IndiGo effortlessly connects these hidden holiday gems, making travel to these exclusive locations more accessible than ever. This partnership is a perfect synergy – IndiGo's connectivity seamlessly aligns with The Postcard Hotel's presence in unique and emerging holiday destinations, ensuring a smooth, hassle-free journey from take-off to checkout. Taking the comfort quotient even higher, IndiGo Stretch – which offers extra legroom and priority boarding – makes premium travel experiences more accessible. Whether it's a business trip or a leisure getaway, IndiGo Stretch enhances the in-flight experience, ensuring that the journey begins with comfort and style. When paired with the exceptional on-ground hospitality of The Postcard Hotel, this partnership delivers a truly elevated end-to-end luxury travel experience for discerning travellers. IndiGo is known for its vast reach, punctuality, and seamless travel experience. With multiple accolades, it continues to enhance efficiency and comfort for millions. The BluChip program rewards customers with points redeemable on flights, hotels, and lifestyle experiences, offering flexible benefits for modern travellers. The Postcard Hotel has been recognised as the Worlds Leading Boutique Hotel Brand and has earned numerous accolades, including an exceptional brand score of 9.6 in the Traveller Review Awards by the highest for a luxury hotel brand globally. This commitment to excellence continues to drive The Postcard Hotel's expansion, with properties spanning India's scenic landscapes, Bhutan's serene beauty, and Sri Lanka's coastal charm. About The Postcard Hotel Founded by Kapil Chopra and a team of seasoned luxury hoteliers, The Postcard Hotel launched in December 2018 with a vision to redefine luxury hospitality. The brand debuted in Goa and has since expanded with properties in Bhutan, Sri Lanka, and across India. Each Postcard Hotel offers a curated experience that embraces local culture, exquisite design, and impeccable service, setting new standards in experiential luxury. About IndiGo and BluChip BluChip, IndiGo's loyalty program, offers members the ability to earn and redeem points across flights, hotel stays, and lifestyle experiences. Designed to enhance the travel journey, BluChip provides flexible rewards that cater to the evolving needs of modern travellers. With IndiGo's expansive domestic and international network, members enjoy seamless access to a variety of travel benefits, making every journey more rewarding.

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