Latest news with #Kardashian-Jenners
Yahoo
23-06-2025
- Entertainment
- Yahoo
Kylie Jenner has nothing to hide. Keeping up with the star's candid new social media vibe.
Anyone who has followed the Kardashian-Jenners (me!) over the last two decades knows there is a shift happening in a corner of the internet with Kylie Jenner. For years, the Kardashian-Jenners have mastered the art of controlled exposure, offering just enough of their lives to draw fans in on social media, fuel headlines and promote their ever-growing businesses. Thanks to Keeping Up With the Kardashians, which aired on E! from 2007 to 2021, and now The Kardashians on Hulu, the family continues to build an empire on both illusion and owning their drama. They've tackled everything from feuds, divorces and yes, even physical fights on camera without losing their fan base. It's a tricky line to walk: How much of your private life is the public entitled to know? With Kylie, who literally grew up in the spotlight, it's been a delicate balance, and we've seen various iterations. Her pregnancy with daughter Stormi was hidden behind walls of secrecy and YouTube montages. Then there was her "King Kylie" Vine era in 2014, a time marked by colorful hair and real interaction with fans. She's currently in billionaire beauty mommy mogul status, but through them all, she was always the family member who seemed the most real to viewers. The KarJenner image on social media has typically been about perfect camera angles, aesthetically pleasing pictures and post-production polish so smooth you just had to buy whatever product a sister is selling. In 2015, it was Kylie's Lip Kits that broke the internet. Yet, she also owned up that her plumper pout wasn't all natural when she said she had 'temporary lip fillers' on her reality show that same year. Lately, Kylie's online presence has become less about aspirational perfection and more about controlled relatability. Enter that TikTok comment. One reply on TikTok was all it took to usher in a new era for the family's youngest billionaire: "445 cc, moderate profile, half under the muscle!!!!! silicone!!! garth fisher!!! hope this helps lol.' View this post on Instagram A post shared by Comments By Celebs (@commentsbycelebs) The message was in response to beauty influencer Rachel Leary's TikTok begging for the details of Kylie's "perfect, natural looking boob job ever." The unfiltered response is notable, as the famous family is particularly tight-lipped about confirming or denying any cosmetic procedures they've had done, let alone in real detail. Kylie was applauded by some on social media after sharing details of her breast augmentation by people crediting her for helping demystify beauty norms. That's rare for celebrities. She's also waded in these waters before. In 2022, the 27-year-old was cheered for 'normalizing' postpartum bodies. It's something she's also discussed on The Kardashians. The candid comment online wasn't a one-off. The 27-year-old followed that up days later by posting a hair tutorial for her "biggest" hair hack, revealing to fans how she gets her signature curly blowout, and also sharing a look at her morning routine. Call it the TikTok comment that cracked the filter, but it opened the door to the glossy illusion that's long surrounded the family's media empire — a narrative shaped by Kris Jenner and meticulously maintained through reinvention and camera-ready control. Now, in the age of Gen Z's demand for 'realness,' Kylie knows: Perfection is out online. Whether it's a business strategy or something more, one thing is certain: we are entering a new phase of Kardashian. And while Kylie's letting her (fourth) wall down, she's not destroying her family's carefully constructed image either — she's cracking open a window and letting just enough light in. The Kardashians stars are experts in both their family and personal brands, having been at the forefront of the digital age for the last two decades. Keeping Up With the Kardashians first aired in 2007. Instagram launched three years later, and the family was brilliant when it came to utilizing social media. They even had celebrity blogs before celebrity blogs were a thing! They've made a career out of being first — first to shape the influencer economy, first to turn personal branding into big business. They may not have been the first to blur the line between reality TV and real life — let's give the Osbournes some credit — but no one can argue they've set the gold standard. Kim helped make contouring a must for makeup application, Kylie turned lip kits into a billion-dollar beauty brand, and Kendall helped redefine what it means to be a supermodel in the modern era. They launched mobile apps and emoji keyboards. They have major footprints in the beauty, liquor and fashion industries. Love them or roll your eyes, they've remained famous and successful for nearly 20 years for shape-shifting with the culture. Kylie's latest social media rebrand reflects that. At 393 million followers, Jenner is the fifth most-followed person on Instagram. She's the most-followed person in her famous family on Instagram and TikTok. You don't get that many people wanting to stay up to date on your life without adapting to online trends. "Kylie has historically been the Kardashian-Jenner sibling who shared the most snippets of her life with her fans, including her iconic 'King Kylie' era when she created videos on Vine in 2014," Jenna Guarneri, author of You Need PR, tells Yahoo Entertainment. "Now, Kylie tapping back into her more authentic side, and amplifying it across her socials, is a strategic move to help her better connect with her Gen Z audience." Kylie is back to doing vlogs and weighing in on viral trends. Last year, she hooked fans with some King Kylie nostalgia when she stepped out with teal hair — then was hilariously candid about why she did it, simply telling Elle she had a 'free day.' While she said the King Kylie era 'will always be a part of who I am,' she clarified, 'it'll never be what it was when I was younger. I probably would never wear lash extensions and thick eyebrows. There are just certain trends that I've grown out of.' On Monday, Kylie shared a TikTok of 7-year-old daughter Stormi's reaction to that time in her life. She's leaning into more unfiltered moments, like one from a recent vacation with sister Kendall on a "drunk beach walk' because polished posts are out, authenticity is in. "Kylie's operating in a cultural moment where audiences don't just expect polish; they want personality, even contradiction," Elise Riley, CEO and founder of marketing and creative agency My Global Presence, tells Yahoo Entertainment. "A generation ago, perfection was the product. Today, what sells is proximity. Kylie isn't abandoning the family's image strategy; she's modifying it to stay in step with how influence now works. And she's doing so with enough restraint to keep the mystique intact." But was that really Jenner who posted the details of her breast augmentation? Or did she give the green light to someone on her social media and branding team to hit send? It doesn't matter, because even if it was scripted, it didn't seem like it was. "Kylie has grown up under public scrutiny, and in that process, she's developed a precise understanding of timing and tone," Riley adds. "What she's offering now… it's permission for the audience to feel like they're seeing past the velvet rope. The allure hasn't changed, but the access point has. People don't need their celebrities to be 'just like them,' but they do want to feel like they're being let in on something that wasn't completely pre-cleared." Even Jenner's courtside appearances at New York Knicks games during the NBA playoffs with boyfriend Timothée Chalamet felt less like a PR stunt and more like genuine glimpses into her private life. It inspired another free-spirited post in which she reshared a clip from Sex and the City where Kim Cattrall's Samantha Jones tells Sarah Jessica Parker's Carrie Bradshaw she's not getting laid unless the Knicks win. "This was just another instance of Kylie showing her fans the genuine, fun side of her personality. Authenticity for influencers is a hot topic with Gen Z: They want to see the person behind the brand and feel a sense of human connection," Guarneri, who is also founder and CEO of JMG Public Relations, says. Kylie's shift toward more authentic content may be strategic, but it reflects and reinforces a broader generational move toward transparency in public figures. Still, don't anticipate much of a change for her family members. "While it is unlikely that the rest of the family will be as candid as Kylie has recently been, it is possible that we may see more personal testimonials and behind-the-scenes content from the rest of the family outside of The Kardashians show — especially if Kylie's transparency continues to make for positive fan interactions and headlines," Guarneri says. Not every single video or post has to be a confession. There's not a whole lot about the Kardashians that is relatable, and fans have never seemed to care. We even love them for it! Kylie seems to be capitalizing on a different kind of parasocial relationship, though, one that rewards vulnerability even in extreme wealth and fame. "Kylie understands that people aren't expecting her to renounce her privilege. What they're responding to is a shift in tone, a kind of emotional availability that doesn't feel performative," Riley says. "She's not trying to be a peer; she's offering just enough realness to sustain engagement. That's the evolution: not a dismantling of the pedestal, but a softening of the distance." Maybe this is the new Kardashian currency: not perfection, but proximity. How long this chapter lasts is anyone's guess, but Kylie is the one rewriting the rulebook in real time.
Scottish Sun
23-06-2025
- Entertainment
- Scottish Sun
I travelled to America to try the viral Crumbl cookies – they beat the UK but there was a downside
Plus, we tried the Dubai chocolate ice cream that's come to London COOKIE CRAZY I travelled to America to try the viral Crumbl cookies – they beat the UK but there was a downside Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) WHEN the hotel receptionist spotted my baby pink cookie box and demanded to know "where's the Crumbl?" I knew I was in for a treat. Crumbl, which sells huge cookies and cakes, has become a huge viral trend in the US - so during my recent adventure to the States, I decided to give it a try myself and do my very own taste test. Sign up for Scottish Sun newsletter Sign up 7 I decided to try some of the desserts from Crumbl in the USA Credit: Supplied 7 The box of six rotates every week with new and limited flavours Credit: Supplied Crumbl is a dessert franchise known for its rotating selection of gourmet cookies which opened in 2017 and has gone through surges of being an internet sensation, mostly through TikTok videos. Celebrities have even teamed up with the brand to create their own cookies. The Kardashian-Jenners released unique flavours in a collaboration that ran for six days in April 2025. And musicians Olivia Rodrigo and The Jonas Brothers also did a collaboration with the brand. Something else that makes Crumbl stand out from your typical bakery and local supermarket, is the rotating menu. Every week, the brand reveals a new box of six cookies that feature for just one week, and are always different. While favourites may come back, they could reappear just once or twice a year because the menu has over 300 flavours which can mean the shops get busy. So is the Crumbl cookie hype worth it? I'm here to say yes (for the most part anyway). The first thing I was taken aback by, and not in a good way, was the price, a box of six cost me $28.97 (£21.39) - a lot of money for some desserts, especially when a bag of five cookie costs just £1.50 in Sainsburys. But actually, when I saw what was inside the box, which was beautifully presented brownies and cookies with delicate icing and soft chocolate chips all the size of my hand, the price all of a sudden actually seemed reasonable. I tried the viral Christmas cookies from M&S, and they tasted like a festive party 7 Here is the Churro Cake and Peanut Butter Brownie Credit: Supplied 7 The S'mores Cookie was a sticky marshmallow delight Credit: Supplied The S'mores Cookie was first up, and was ridiculously sticky, but also ridiculously amazing. It is a cookie version of the classic bonfire treat with soft and gooey with marshmallow, chocolate chips and graham cracker sprinkles. The stickiness did put me off at first because the marshmallow got everywhere. But it tasted amazing, and for a cookie, it was huge - much bigger than anything I've found in the UK Sadly I was disappointed by the second tasting with the French Toast Cookie was by far the worst. For one, it wasn't a cookie, it was a cake, and a very dry one at that. There was also a ball of vanilla icing on the top, that and the syrup drizzle did nothing to add moisture, or taste for that matter. 7 The French Toast 'cookie' was a dry disappointment The Churro Cake on the other hand, was very rich, a fluffy two-tiered cake flavoured with cinnamon and stuffed with butter icing. I don't think anyone should be eating this as a snack, but maybe if it was a friend's birthday, this one would be a very cute treat. For a place that mass produces the desserts, the delicately piped icing and moistness of the sponge was impressive. Now, the Peanut Butter Cup Brownie made with REESE'S was a full on dessert and one of the best things I've tasted, so I won't be staying quiet about it. It's a huge brownie covered with peanut butter drizzle and REESE's pieces (which are my new favourite chocolate). Eating it did take a serious sweet tooth and willpower, but the flavour was sensational. Choose your flavour wisely as some were dry and bland This is one for peanut butter fans and I have to confessed that if I was in the US when this returned to Crumbl stores, I'd happily join the 20-minute queue to get one. I wasn't familiar with the concept of Dirt Cake previous to visiting Crumbl, but the cookie version was one of my favourites. The cookie was messy because on the top was crushed Oreo to give the impression of dirt, and when I picked it up, the biscuit crumbs promptly fell all over the table to join the marshmallow mess from earlier. The chocolate icing was very smooth and surprisingly not as sickly sweet as I expected. Plus, the gummy worm topping was a nice touch too. One thing Crumbl does well is finding a theme and doing it well. I'd love to see what cookie decorations they have at Halloween and Christmas. The Raspberry Lemonade cookie was by far the prettiest of the lot with swirled pink icing and a lemon slice placed on top. I didn't taste raspberry at all because the lemon flavour was intense. The flavour made it a lot lighter than the other five selections, which was a nice relief after all the rich chocolate I'd been eating. 7 The Raspberry Lemonade cookie was by far the prettiest Credit: Supplied But all in all, it was a bit boring. With the taste test complete, it's time for the maths. The desserts averaged out at $4.79 (£3.56) each, and I'd argue only two out of my box of six weren't worth the hefty price tag - the French Toast Cookie for being so dry, and Raspberry Lemonade which was too basic. While some might say it's too much for one cookie or dessert, I haven't found anything quite like these in the UK for this price - in terms of flavour, decoration and size. My mind goes to Millie's Cookies and Ben's Cookies - which is closer to Crumbl with it's thick, New York style treats. But in my opinion, they lacked something that Crumbl didn't - an overloading of toppings and packed, flavourful centres. So yes, they are worth the hype, but it just depends on which one you pick - so choose wisely. (And don't worry, the desserts didn't go to waste, I found fellow Crumbl fans to help take them off my hands.) Assistant Travel Editor Sophie Swietochowski also tried the new viral Dubai chocolate ice cream served at a top London attraction and here's what she thought.
The Irish Sun
23-06-2025
- Entertainment
- The Irish Sun
I travelled to America to try the viral Crumbl cookies – they beat the UK but there was a downside
WHEN the hotel receptionist spotted my baby pink cookie box and demanded to know "where's the Crumbl?" I knew I was in for a treat. Crumbl, which sells huge cookies and cakes, has become a huge viral trend in the US - so during my recent adventure to the States, I decided to give it a try myself and do my very own taste test. 7 I decided to try some of the desserts from Crumbl in the USA Credit: Supplied 7 The box of six rotates every week with new and limited flavours Credit: Supplied Advertisement Crumbl is a dessert franchise known for its rotating selection of gourmet cookies which opened in 2017 and has gone through surges of being an internet sensation, mostly through TikTok videos. Celebrities have even teamed up with the brand to create their own cookies. The Kardashian-Jenners released unique flavours in a collaboration that ran for six days in April 2025. And musicians Olivia Rodrigo and The Advertisement Read More on Travel Finds Something else that makes Crumbl stand out from your typical bakery and local supermarket, is the rotating menu. Every week, the brand reveals a new box of six cookies that feature for just one week, and are always different. While favourites may come back, they could reappear just once or twice a year because the menu has over 300 flavours which can mean the shops get busy. So is the Crumbl cookie hype worth it? I'm here to say yes (for the most part anyway). Advertisement Most read in News Travel The first thing I was taken aback by, and not in a good way, was the price, a box of six cost me $28.97 (£21.39) - a lot of money for some desserts, especially when a bag of five cookie costs just £1.50 in Sainsburys. But actually, when I saw what was inside the box, which was beautifully presented brownies and cookies with delicate icing and soft chocolate chips all the size of my hand, the price all of a sudden actually seemed reasonable. I tried the viral Christmas cookies from M&S, and they tasted like a festive party 7 Here is the Churro Cake and Peanut Butter Brownie Credit: Supplied 7 The S'mores Cookie was a sticky marshmallow delight Credit: Supplied The S'mores Cookie was first up, and was ridiculously sticky, but also ridiculously amazing. Advertisement It is a cookie version of the classic bonfire treat with soft and gooey with marshmallow, chocolate chips and graham cracker sprinkles. The stickiness did put me off at first because the marshmallow got everywhere. But it tasted amazing, and for a cookie, it was huge - much bigger than anything I've found in the UK Sadly I was disappointed by the second tasting with the French Toast Cookie was by far the worst. For one, it wasn't a cookie, it was a cake, and a very dry one at that. There was also a ball of vanilla icing on the top, that and the syrup drizzle did nothing to add moisture, or taste for that matter. Advertisement 7 The French Toast 'cookie' was a dry disappointment The Churro Cake on the other hand, was very rich, a fluffy two-tiered cake flavoured with cinnamon and stuffed with butter icing. I don't think anyone should be eating this as a snack, but maybe if it was a friend's birthday, this one would be a very cute treat. For a place that mass produces the desserts, the delicately piped icing and moistness of the sponge was impressive. Now, the Peanut Butter Cup Brownie made with Advertisement It's a huge brownie covered with peanut butter drizzle and REESE's pieces (which are my new favourite chocolate). Eating it did take a serious sweet tooth and willpower, but the flavour was sensational. Choose your flavour wisely as some were dry and bland This is one for peanut butter fans and I have to confessed that if I was in the US when this returned to Crumbl stores, I'd happily join the 20-minute queue to get one. I wasn't familiar with the concept of Dirt Cake previous to visiting Crumbl, but the cookie version was one of my favourites. The cookie was messy because on the top was crushed Oreo to give the impression of dirt, and when I picked it up, the biscuit crumbs promptly fell all over the table to join the marshmallow mess from earlier. Advertisement The chocolate icing was very smooth and surprisingly not as sickly sweet as I expected. Plus, the gummy worm topping was a nice touch too. One thing Crumbl does well is finding a theme and doing it well. I'd love to see what cookie decorations they have at Halloween and Christmas. The Raspberry Lemonade cookie was by far the prettiest of the lot with swirled pink icing and a lemon slice placed on top. I didn't taste raspberry at all because the lemon flavour was intense. The flavour made it a lot lighter than the other five selections, which was a nice relief after all the rich chocolate I'd been eating. Advertisement 7 The Raspberry Lemonade cookie was by far the prettiest Credit: Supplied But all in all, it was a bit boring. With the taste test complete, it's time for the maths. The desserts averaged out at $4.79 (£3.56) each, and I'd argue only two out of my box of six weren't worth the hefty price tag - the French Toast Cookie for being so dry, and Raspberry Lemonade which was too basic. While some might say it's too much for one cookie or dessert, I haven't found anything quite like these in the UK for this price - in terms of flavour, decoration and size. Advertisement My mind goes to Millie's Cookies and Ben's Cookies - which is closer to Crumbl with it's thick, New York style treats. But in my opinion, they lacked something that Crumbl didn't - an overloading of toppings and packed, flavourful centres. So yes, they are worth the hype, but it just depends on which one you pick - so choose wisely. (And don't worry, the desserts didn't go to waste, I found fellow Crumbl fans to help take them off my hands.) Assistant Travel Editor Sophie Swietochowski also tried the new viral Dubai chocolate ice cream served at a top London attraction Advertisement 7 I taste tested the trending Crumbl dessert box Credit: Supplied
Yahoo
18-06-2025
- Entertainment
- Yahoo
Kylie Jenner has nothing to hide. Keeping up with the star's candid new social media vibe.
Anyone who has followed the Kardashian-Jenners (me!) over the last two decades knows there is a shift happening in a corner of the internet with Kylie Jenner. For years, the Kardashian-Jenners have mastered the art of controlled exposure, offering just enough of their lives to draw fans in on social media, fuel headlines and promote their ever-growing businesses. Thanks to Keeping Up With the Kardashians, which aired on E! from 2007 to 2021, and now The Kardashians on Hulu, the family continues to build an empire on both illusion and owning their drama. They've tackled everything from feuds, divorces and yes, even physical fights on camera without losing their fan base. It's a tricky line to walk: How much of your private life is the public entitled to know? With Kylie, who literally grew up in the spotlight, it's been a delicate balance, and we've seen various iterations. Her pregnancy with daughter Stormi was hidden behind walls of secrecy and YouTube montages. Then there was her "King Kylie" Vine era in 2014, a time marked by colorful hair and real interaction with fans. She's currently in billionaire beauty mommy mogul status, but through them all, she was always the family member who seemed the most real to viewers. The KarJenner image on social media has typically been about perfect camera angles, aesthetically pleasing pictures and post-production polish so smooth you just had to buy whatever product a sister is selling. In 2015, it was Kylie's Lip Kits that broke the internet. Yet, she also owned up that her plumper pout wasn't all natural when she said she had 'temporary lip fillers' on her reality show that same year. Lately, Kylie's online presence has become less about aspirational perfection and more about controlled relatability. Enter that TikTok comment. One reply on TikTok was all it took to usher in a new era for the family's youngest billionaire: "445 cc, moderate profile, half under the muscle!!!!! silicone!!! garth fisher!!! hope this helps lol.' The message was in response to beauty influencer Rachel Leary's TikTok begging for the details of Kylie's "perfect, natural looking boob job ever." The unfiltered response is notable, as the famous family is particularly tight-lipped about confirming or denying any cosmetic procedures they've had done, let alone in real detail. Kylie was applauded by some on social media after sharing details of her breast augmentation by people crediting her for helping demystify beauty norms. That's rare for celebrities. She's also waded in these waters before. In 2022, the 27-year-old was cheered for 'normalizing' postpartum bodies. It's something she's also discussed on The Kardashians. The candid comment online wasn't a one-off. The 27-year-old followed that up days later by posting a hair tutorial for her "biggest" hair hack, revealing to fans how she gets her signature curly blowout, and also sharing a look at her morning routine. Call it the TikTok comment that cracked the filter, but it opened the door to the glossy illusion that's long surrounded the family's media empire — a narrative shaped by Kris Jenner and meticulously maintained through reinvention and camera-ready control. Now, in the age of Gen Z's demand for 'realness,' Kylie knows: Perfection is out online. Whether it's a business strategy or something more, one thing is certain: we are entering a new phase of Kardashian. And while Kylie's letting her (fourth) wall down, she's not destroying her family's carefully constructed image either — she's cracking open a window and letting just enough light in. The Kardashians stars are experts in both their family and personal brands, having been at the forefront of the digital age for the last two decades. Keeping Up With the Kardashians first aired in 2007. Instagram launched three years later, and the family was brilliant when it came to utilizing social media. They even had celebrity blogs before celebrity blogs were a thing! They've made a career out of being first — first to shape the influencer economy, first to turn personal branding into big business. They may not have been the first to blur the line between reality TV and real life — let's give the Osbournes some credit — but no one can argue they've set the gold standard. Kim helped make contouring a must for makeup application, Kylie turned lip kits into a billion-dollar beauty brand, and Kendall helped redefine what it means to be a supermodel in the modern era. They launched mobile apps and emoji keyboards. They have major footprints in the beauty, liquor and fashion industries. Love them or roll your eyes, they've remained famous and successful for nearly 20 years for shape-shifting with the culture. Kylie's latest social media rebrand reflects that. At 393 million followers, Jenner is the fifth most-followed person on Instagram. She's the most-followed person in her famous family on Instagram and TikTok. You don't get that many people wanting to stay up to date on your life without adapting to online trends. "Kylie has historically been the Kardashian-Jenner sibling who shared the most snippets of her life with her fans, including her iconic 'King Kylie' era when she created videos on Vine in 2014," Jenna Guarneri, author of You Need PR, tells Yahoo Entertainment. "Now, Kylie tapping back into her more authentic side, and amplifying it across her socials, is a strategic move to help her better connect with her Gen Z audience." Kylie is back to doing vlogs and weighing in on viral trends. Last year, she hooked fans with some King Kylie nostalgia when she stepped out with teal hair — then was hilariously candid about why she did it, simply telling Elle she had a 'free day.' While she said the King Kylie era 'will always be a part of who I am,' she clarified, 'it'll never be what it was when I was younger. I probably would never wear lash extensions and thick eyebrows. There are just certain trends that I've grown out of.' On Monday, Kylie shared a TikTok of 7-year-old daughter Stormi's reaction to that time in her life. She's leaning into more unfiltered moments, like one from a recent vacation with sister Kendall on a "drunk beach walk' because polished posts are out, authenticity is in. "Kylie's operating in a cultural moment where audiences don't just expect polish; they want personality, even contradiction," Elise Riley, CEO and founder of marketing and creative agency My Global Presence, tells Yahoo Entertainment. "A generation ago, perfection was the product. Today, what sells is proximity. Kylie isn't abandoning the family's image strategy; she's modifying it to stay in step with how influence now works. And she's doing so with enough restraint to keep the mystique intact." But was that really Jenner who posted the details of her breast augmentation? Or did she give the green light to someone on her social media and branding team to hit send? It doesn't matter, because even if it was scripted, it didn't seem like it was. "Kylie has grown up under public scrutiny, and in that process, she's developed a precise understanding of timing and tone," Riley adds. "What she's offering now… it's permission for the audience to feel like they're seeing past the velvet rope. The allure hasn't changed, but the access point has. People don't need their celebrities to be 'just like them,' but they do want to feel like they're being let in on something that wasn't completely pre-cleared." Even Jenner's courtside appearances at New York Knicks games during the NBA playoffs with boyfriend Timothée Chalamet felt less like a PR stunt and more like genuine glimpses into her private life. It inspired another free-spirited post in which she reshared a clip from Sex and the City where Kim Cattrall's Samantha Jones tells Sarah Jessica Parker's Carrie Bradshaw she's not getting laid unless the Knicks win. "This was just another instance of Kylie showing her fans the genuine, fun side of her personality. Authenticity for influencers is a hot topic with Gen Z: They want to see the person behind the brand and feel a sense of human connection," Guarneri, who is also founder and CEO of JMG Public Relations, says. Kylie's shift toward more authentic content may be strategic, but it reflects and reinforces a broader generational move toward transparency in public figures. Still, don't anticipate much of a change for her family members. "While it is unlikely that the rest of the family will be as candid as Kylie has recently been, it is possible that we may see more personal testimonials and behind-the-scenes content from the rest of the family outside of The Kardashians show — especially if Kylie's transparency continues to make for positive fan interactions and headlines," Guarneri says. Not every single video or post has to be a confession. There's not a whole lot about the Kardashians that is relatable, and fans have never seemed to care. We even love them for it! Kylie seems to be capitalizing on a different kind of parasocial relationship, though, one that rewards vulnerability even in extreme wealth and fame. "Kylie understands that people aren't expecting her to renounce her privilege. What they're responding to is a shift in tone, a kind of emotional availability that doesn't feel performative," Riley says. "She's not trying to be a peer; she's offering just enough realness to sustain engagement. That's the evolution: not a dismantling of the pedestal, but a softening of the distance." Maybe this is the new Kardashian currency: not perfection, but proximity. How long this chapter lasts is anyone's guess, but Kylie is the one rewriting the rulebook in real time.
