Latest news with #KarishmaKewalramani
Fashion Network
23-04-2025
- Business
- Fashion Network
Fae Beauty partners with Unicommerce to boost quick commerce operations
Fae Beauty has partnered with e-commerce enablement platform Unicommerce to streamline its marketplace operations and scale its presence in India's growing quick commerce segment following increased demand for Fae Beauty products online. "We are delighted to partner with Fae Beauty, a brand rapidly making its mark in the beauty industry," said Unicommerce's CEO and managing director Kapil Makhija in a press release. "As one of the startups featured on Shark Tank India, Fae Beauty exemplifies innovation and growth. We aim to empower them to manage their growing operations more efficiently, enabling faster deliveries and seamless inventory management across marketplaces." The collaboration enables Fae Beauty, also known as 'Free and Equal Beauty,' to consolidate order and inventory management using Unicommerce's 'Uniware' system. This integration is designed to help the brand reduce manual processes, improve operational efficiency, and ensure real-time inventory visibility across multiple sales channels. "Partnering with Unicommerce has been a game-changer for us," said Fae Beauty's founder Karishma Kewalramani. "Managing thousands of orders monthly across multiple marketplaces was a challenge, but now we have a single platform that simplifies everything- from order processing to returns. The ability to handle quick commerce orders seamlessly ensures we can meet our customers' demands quickly and precisely." Unicommerce's plug-and-play capabilities support fast-paced fulfilment through platforms like Blinkit by facilitating bulk deliveries to centralised warehouses and onward movement to dark stores. The system also enables Fae Beauty to process returns, manage stock levels, and maintain consistent service standards through a unified dashboard.
Fashion Value Chain
22-04-2025
- Business
- Fashion Value Chain
FAE Beauty Enhances Quick Commerce with Unicommerce
India's beauty and personal care industry is poised for growth, projected to reach USD 34 billion by 2028. While global giants dominate the market, domestic brands like FAE Beauty are gaining popularity due to products tailored for Indian skin and hair types. FAE Beauty's appearance on a popular business reality show boosted its sales, leading to challenges in managing multiple online marketplace orders. To streamline operations, FAE Beauty partnered with Unicommerce, India's top e-commerce SaaS platform, to improve its quick commerce capabilities. Using Unicommerce's Uniware system, FAE Beauty now manages inventory across various platforms, ensuring seamless nationwide operations. The system automates manual tasks like purchase order creation, speeding up processes and reducing complexity. The integration also supports efficient order processing on quick commerce platforms like Blinkit, managing bulk deliveries and centralised warehouse operations. The centralised dashboard ensures timely deliveries and avoids stock-outs, meeting the growing demand. Kapil Makhija, CEO of Unicommerce, stated that the partnership with FAE Beauty exemplifies innovation in the beauty industry. Karishma Kewalramani, FAE Beauty's founder, described the collaboration as transformative, simplifying order management and enabling quicker customer service through the platform's seamless handling of quick commerce. FAE Beauty's success highlights the growing trend of startups and D2C brands using Unicommerce's solutions to scale efficiently.
