Latest news with #KarnatakaSoaps&DetergentsLtd
India Today
a day ago
- Business
- India Today
Soap opera
In mid-May, one of Karnataka's best-known cultural brands, Mysore Sandal Soap, found itself in a bit of lather. Pro-Kannada activists were upset that Karnataka Soaps & Detergents Ltd (KS&DL), the state-owned company that manufactures the iconic 109-year-old soap, had chosen actor Tamannaah Bhatia as its brand ambassador instead of a Kannadiga celebrity. But even as it hastened to defuse the row, KS&DL had much to thank the controversy for. The firm clocked its best-ever sales for the month of May at Rs 186 crore, a 24 per cent bump from the target of Rs 150 crore.
Time of India
23-05-2025
- Business
- Time of India
Minister shrugs off protests over Tamannaah's appointment as Mysore Sandal soap brand ambassador, says would rope in a Hollywood star in years to come
Industries Minister MB Patil on Friday stood firm over the government's decision to appoint popular actor Tamannaah Bhatia as the brand ambassador for the state-owned Karnataka Soaps & Detergents Ltd's ( KSDL ) products including the flagship Mysore Sandal soap and defended the move as a decision influenced by business factors. The government has signed her up for a fee of Rs 6.2 crore for two years. He was responding to media queries after local Kannada groups held protest demonstrations in front of the KSDL corporate office in Bengaluru opposing the appointment and demanding that a Kannada actor be appointed in her place. They said the taxpayer money from Karnataka was being handed to an outside actor. Play Video Pause Skip Backward Skip Forward Unmute Current Time 0:00 / Duration 0:00 Loaded : 0% 0:00 Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 1x Playback Rate Chapters Chapters Descriptions descriptions off , selected Captions captions settings , opens captions settings dialog captions off , selected Audio Track Picture-in-Picture Fullscreen This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Text Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Transparent Caption Area Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Drop shadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Este suplemento pode ser o que falta para seu bem-estar completo AlwaysFit Undo Minister Patil said KSDL had recorded a 40% growth in turnover over the past two years and its growth rate exceeded that of competing players from across India. The PSU was on its way to clock a turnover of Rs 5000 crore in the years to come and the government would rope in a Hollywood star as its brand ambassador, he said. Tamannaah Bhatia, Patil said, had been roped in to expand the global reach of the KSDL's wide range of products. The actress's wide appeal, strong digital presence, and her ability to connect with the younger generation weighed on the decision in her favour, the minister said. Live Events Marketing experts felt that her persona resonated well with younger audiences and aligned with KSDL's brand values of quality, heritage, and contemporary relevance, he said. The actor has begun featuring on Mysore Sandal soap promotions. "We're thrilled to welcome the iconic Ms Tamannaah Bhatia as the brand ambassador for Mysore Sandal Soap! A symbol of grace and versatility, Tamannaah perfectly mirrors the legacy, purity, and timeless appeal of our heritage brand," the company said in its post on X.
Time of India
22-05-2025
- Business
- Time of India
Karnataka signs up actor Tamannaah for Rs 6.2 crore to be KSDL's brand ambassador
Karnataka Soaps and Detergents Limited partners with actor Tamannaah Bhatia. The goal is to boost the global presence of its products. The company aims for Rs 5,000 crore in sales by 2030. KSDL is expanding into new markets and strengthening its distribution network. They are also focusing on e-commerce and improved packaging. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads The state-owned Karnataka Soaps & Detergents Ltd ( KSDL ) has signed up with popular actor Tamannaah Bhatia for a fee of Rs 6.2 crore for two produces the state's flagship Mysore Sandal soap , among the other Minister MB Patil said the filmstar had been roped in to expand the global reach of the KSDL's wide range of products. The actress's wide appeal, strong digital presence, and her ability to connect with the younger generation weighed on the decision in her favour, the minister said.A lot of research and discussions followed the decision, Patil said. 'Other leading celebrities such as Deepika Padukone, Rashmika Mandanna, Pooja Hegde, and Kiara Advani were also considered. However, after evaluating factors like ongoing brand endorsements, availability, and associated costs, Tamannaah was selected for her strong pan-India appeal, reasonable engagement terms, and remarkable digital reach with over 28 million followers,' he experts felt that her persona resonated well with younger audiences and aligned with KSDL's brand values of quality, heritage, and contemporary relevance, he KS&DL recorded a turnover of Rs 1786 crore for the fiscal year 2024-25, out of which around Rs 1,430 crore or four-fifths, came from Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Kerala, and Maharashtra. 'Our target is to reach Rs 5,000 crore in sales by 2030, and in this context, a strong marketing strategy becomes vital. This appointment was made based on recommendations from marketing experts,' Patil said.'This endorsement is only one part of a much broader strategic transformation currently underway at KSDL.' The company is not only profitable but has also been contributing dividends to the government. Efforts are being made to expand into Middle Eastern and European markets. As part of its strategy, 435 new distributors are being appointed to strengthen KSDL's pan-India and international distribution network. Simultaneously, steps are being taken to enter modern trade and e-commerce channels, with a focused target of Rs 500 crore, along with an export goal of ?150 crore to improve global reach, Patil said.'It is a matter of pride that a government enterprise like KSDL has grown to the extent of establishing a unit in Vijayapura. We are also working on improving packaging appeal to enhance the brand's value,' he Chairman Appaji Nadagouda said actor Tamannaah's appointment was based purely on marketing criteria, and the government was committed to taking this 109-year-old state enterprise to even greater heights.
