Latest news with #Kataifi
Arabian Post
2 days ago
- Business
- Arabian Post
Dubai Chocolate Maker Gears Up For Secret Flavour Reveal
Dubai's FIX Dessert Chocolatier confirmed it will unveil a new chocolate bar at Mall of the Emirates this Friday, June 13, launching a three‑day pop-up from 10 AM until midnight through Sunday, June 15. The brand, already famed for its pistachio‑and‑knafeh‑filled 'Dubai Chocolate' bars, has withheld details on the new variant, teasing only that it draws from 'childhood memories'. Shoppers will also encounter interactive games, prize giveaways and brand‑curated surprises during the activation. FIX burst into public consciousness in 2024 with its flagship 'Can't Get Knafeh Of It' offering—a milk‑chocolate bar stuffed with pistachio cream, tahini and Kataifi pastry—that fans broke open on camera, generating global virality. Its founders, Sarah Hamouda and Yezen Alani, launched the venture in 2021 after Hamouda's confectionery cravings inspired an experimental treat combining knafeh and chocolate. The snack quickly gained popularity online, particularly via TikTok, where influencers showcased its crunchy‑creamy texture. The Mall of the Emirates event marks the first public debut of the new flavour and further solidifies FIX's position as a trend‑setter. The company has recently expanded its presence, reopening at Dubai International Airport Terminal 3 to capture travellers seeking last‑minute indulgences. Earlier this year, the novelty of its viral bar paved the way for imitator products in global markets: Costco's frozen pistachio‑cream‑filled chocolate bar debuted in the US in April, while Knipschildt Chocolatier in Connecticut released a supersized 1.2‑pound chocolate bar based on FIX's creation. ADVERTISEMENT FIX's signature bars feature a thick milk‑chocolate shell encasing a vibrant green pistachio‑cream and kataifi filling—a combination of creamy, nutty and crunchy textures that perfectly fits the 'crackle and pull' videos dominating social media. The brand also offers niche flavours such as 'Can't Get Knafeh Of It – Midnight Edition' and playful variants like Karak Latte‑ and Pretzel‑inspired bars. The new flavour launch arrives against a backdrop of intensifying demand for pistachio and Middle Eastern‑inspired desserts. Apart from FIX's dominance, mainstream food brands have embraced the flavour: Starbucks experimented with a Dubai Chocolate‑style drink in the US, featuring iced matcha or coffee with pistachio sauce and chocolate cream cold foam, though reviewers found it fell short of the bar's distinctive crunchy essence. Meanwhile, Costco's exclusive frozen pistachio bar from Afters Ice Cream has reportedly sold well, gaining attention from influencers and shoppers. Knipschildt's luxury 1.2‑pound version, priced at $50, demonstrates how premium chocolatiers are tapping into the trend, emphasising high‑quality chocolate and home‑made pistachio cream to echo FIX's flavour profile. Consumer interest in Middle Eastern flavours is rising, with pistachio‑based desserts appearing in menus across Shake Shack, Dunkin', Aldi and Lidl as of this spring. Market analysts point to a supply chain bottleneck following the surge in cocoa and pistachio prices, which paradoxically benefits FIX's formulation—it reduces reliance on expensive ingredients by incorporating kataifi and pistachio paste into chocolate bars. That cost‑management tactic, combined with viral marketing on social media, allowed FIX to ride the wave of influencer‑driven phenomenons without a large promotional budget. Factory production has scaled up, yet FIX still limits online deliveries to Dubai and Abu Dhabi, warning customers about counterfeit products and inflated secondary‑market prices. That strategy has only fed the desirability of the original, prompting collectors and fans to visit in person or purchase through authorised Dubai channels. ADVERTISEMENT During the June 13‑15 launch, FIX's pop‑up will sit alongside other summer activations at Mall of the Emirates, a hub for both premium shopping and experiential events. The brand anticipates strong demand as foot traffic amplifies the hype around the mysterious new flavour, especially in light of its vague promotional language and scarcity strategy. Local food‑industry commentators have described FIX's influence as a case study in the fast evolution of viral gastronomy. The emergence of Dubai Chocolate in global mainstream retail signals the capacity for hyper‑specific products—rooted in local culinary tradition—to scale globally through social media dynamics. Analysts note that imitation follows swiftly, with brands racing to replicate the texture‑first experience that initially defined FIX's bar. Hamouda, in a March interview, revealed that demand spiked overnight: orders in 2024 jumped from sporadic to hundreds per second after the bar went viral online. That scale pressured the company to balance artisanal quality with commercial viability, prompting factory expansion and tighter quality controls to preserve the brand's visual and taste signature.
Yahoo
22-04-2025
- Entertainment
- Yahoo
New in: Viral Dubai chocolate cheesecake hits Jewel
Cheesecake is inarguably one of the best desserts in the world. How can you top that? Lo and behold, queic by Olivia, a cheesecake speciality cafe, came in clutch with their newly released Dubai chocolate cheesecake this past Easter weekend. It is exclusive to their outlet, which opened earlier this month. For S$24.50, get your hands on this rich and decadent cheesecake. Although it is a little pricey, it makes for a special treat to share with your loved ones. Cupping the whole dessert is a Cocoa almond sablé crust. The first layer that sits at the bottom is a blend of toasted Kataifi dough and their in-house pistachio paste. A thick layer of oozy, dark chocolate cheesecake cream is nestled in the middle, finished off with a layer of ground pistachio sprinkled right on top. Queic by Olivia first sneaked their Dubai chocolate cheesecake through an Instagram post on April Fools' Day, leading many to think that it was just another one of many marketing pranks. Fortunately for all the Dubai chocolate fanatics out there, they confirmed it in the caption of a later post, 'The others joked. We manifested. Dubai Chocolate Cheesecake — real'. Cheesecake lovers would already know of this speciality cafe, as it is said to be one of the best in Singapore. If Dubai chocolate's not your thing, look out for Olivia's Signature Cheesecake (S$18) or Olivia's Homemade Chocolate Cheesecake (S$20.50), both 4 inches across. You can purchase the cheesecakes via their website, but the Dubai chocolate cheesecake is currently only available in-store at Jewel. I'm not sure how long this limited edition cheesecake will be on their menu, so if you're ever at Jewel, go try this indulgent dessert for yourself! Rise: Aesthetic bakery under a HDB with circular rose teacakes and matcha tarts The post New in: Viral Dubai chocolate cheesecake hits Jewel appeared first on
Yahoo
30-01-2025
- Business
- Yahoo
Taunton Eats: Italian Gem Café reimagines Dubai chocolate as cookies; Hometown mocktails
Not sure where to grab a bite to eat? With lots of options around the Taunton area, it can be difficult to choose. If you're having a hard time, we're here to help you narrow it down. We've compiled a list of meal deals, special events, and mouth-watering offerings at local eateries and markets to consider when planning your next night on the town, or a quick stop for a tasty treat. This week, Italian Gem Café has their take on a viral chocolate sensation. Plus, we've got specials, mocktails, pancake cookies, and more. Let's dig in: This week, Italian Gem Café, 19 Center St., Middleboro, has their take on a viral chocolate sensation. Their new Dubai chocolate cookie is filled with pistachio cream and Kataifi (for crunch), and the dough has chocolate chunks and pistachios throughout as well. Taunton Eats: Soup flights at Star Drive-In; new pizzas at Berkley Beer Company The Pearl, 76 Weir St., Taunton, has some weekly specials for you to check out. On Thursday, have dinner for two, with a bottle of house wine and a dessert to share, for $50. Buy an appetizer and get the second one for half price on Friday (this special is for bar customers only). On Saturday, take 10% of all take-out orders from noon to 4 p.m. Enjoy another appetizer deal on Sundays, with buy one, get one half off. This appetizer deal is also just for bar customers. The Tiger Truck: Taunton High's new food truck roars into town. Where to find it, what's on menu and more Did you know that The Poutine Peddlers have a loyalty card? Buy 10, get one free. Find them at 239 Broadway, Taunton. Dry January is coming to an end, but that doesn't mean you have to move on from mocktails. Hometown Nutrition, 264 Broadway, Taunton, has a new line-up of mocktails, including a cranberry mule, blueberry mojito, strawberry daiquiri, passion fruit martini, espresso martini, and lemon drop. Traditions Bakeshop, 83 Winthrop St., Rehoboth, has a way for you to have cookies for breakfast. Their blueberry pancake cookies are soft-baked and loaded with Maine blueberries and blueberry compote swirl, and drizzled with maple syrup. Do you have a special deal, menu item, or food-related event to share with local foodies? Send us an email at kfontes@ or newsroom@ This article originally appeared on The Taunton Daily Gazette: Taunton Eats: Italian Gem Café reimagines Dubai chocolate as cookies
