Latest news with #KateBaker
Scoop
17-06-2025
- Business
- Scoop
Go Media Launches New Side Hustle With TrackSide
Press Release – Go Media Launched across Wellingtons train network, TrackSide is already turning heads, with Te Herenga WakaVictoria University of Wellington, the first brand to jump onboard. TrackSide is all about presence uninterrupted space that sits right … Go Media has unveiled its newest transit media format, TrackSide – a 5.5 metre uninterrupted advertising space located below the windows and between the doors on the outside of train carriages on both sides. Launched across Wellington's train network, TrackSide is already turning heads, with Te Herenga Waka—Victoria University of Wellington, the first brand to jump onboard. 'This bold new format delivers high-impact creative in an environment with massive reach, cost-effective production, and long dwell times,' says Go Media Group Sales Manager Craig Strachan. 'TrackSide is all about presence – uninterrupted space that sits right in the commuter's line of sight. 'When you combine TrackSide with bulkhead placements inside the carriages, advertisers are reaching both entering passengers and those seated for the journey. It's an ideal format for building brand awareness, delivering messages that stick and the ability to engage with commuters during long commute times' The creative from Victoria University appears across both outside and inside the trains, ensuring full coverage and messaging that hits at both entry and dwell stages of the commuter journey. 'In a competitive and fast-moving environment, it's crucial we meet future students where they are – and often, that's on the move. The TrackSide format gives us an unmissable presence across the capital's transport network, helping reinforce our connection to Wellington and keep Victoria University of Wellington front of mind,' says Te Herenga Waka—Victoria University of Wellington Associate Director of Marketing Kate Baker. 'The need to stand out when engaging with potential students has become more imperative within the current landscape. The sea of messages aimed at this audience is constantly growing, meaning we are always looking at new and innovative ways to connect, we recognised that our Wellington future students are a significant portion of enrolments, so being part of the TrackSide launch felt like the perfect fit – the format is bold, visible, and puts us right in front of thousands of potential students' says MBM Business Director Kaitlin Mitchell who arranged the activation. The TrackSide format provides a cost-effective platform for on-train advertisements that were previously restricted to full and partial wraps printed directly onto carriages. While full wraps are still available, TrackSide will be a more accessible option for a wider range of organisations. 'The reach for this media is huge,' says Strachan. 'Wellingtonians are among the country's most dedicated train commuters, taking over 900,000 train trips every month – the highest per capita usage in Aotearoa. More than three-quarters of passengers use the network to commute daily, making it a key channel for reaching people on the move. 'With long average journey times and high repeat travel, the train environment offers advertisers extended dwell time and consistent exposure to a captive and engaged audience – including students, professionals, and everyday commuters across the region.' TrackSide joins other recent transit-oriented media innovations from Go Media including A0 Hero, a mobile reimagining of the iconic A0-sized street poster format on the roadside panels of Wellington's double-decker buses, and the trial of a new digital advertising format inside the region's buses in partnership with Greater Wellington Regional Council.
Scoop
16-06-2025
- Business
- Scoop
Go Media Launches New Side Hustle With TrackSide
Go Media has unveiled its newest transit media format, TrackSide – a 5.5 metre uninterrupted advertising space located below the windows and between the doors on the outside of train carriages on both sides. Launched across Wellington's train network, TrackSide is already turning heads, with Te Herenga Waka—Victoria University of Wellington, the first brand to jump onboard. 'This bold new format delivers high-impact creative in an environment with massive reach, cost-effective production, and long dwell times,' says Go Media Group Sales Manager Craig Strachan. "TrackSide is all about presence – uninterrupted space that sits right in the commuter's line of sight. "When you combine TrackSide with bulkhead placements inside the carriages, advertisers are reaching both entering passengers and those seated for the journey. It's an ideal format for building brand awareness, delivering messages that stick and the ability to engage with commuters during long commute times" The creative from Victoria University appears across both outside and inside the trains, ensuring full coverage and messaging that hits at both entry and dwell stages of the commuter journey. 'In a competitive and fast-moving environment, it's crucial we meet future students where they are – and often, that's on the move. The TrackSide format gives us an unmissable presence across the capital's transport network, helping reinforce our connection to Wellington and keep Victoria University of Wellington front of mind,' says Te Herenga Waka—Victoria University of Wellington Associate Director of Marketing Kate Baker. 'The need to stand out when engaging with potential students has become more imperative within the current landscape. The sea of messages aimed at this audience is constantly growing, meaning we are always looking at new and innovative ways to connect, we recognised that our Wellington future students are a significant portion of enrolments, so being part of the TrackSide launch felt like the perfect fit – the format is bold, visible, and puts us right in front of thousands of potential students" says MBM Business Director Kaitlin Mitchell who arranged the activation. The TrackSide format provides a cost-effective platform for on-train advertisements that were previously restricted to full and partial wraps printed directly onto carriages. While full wraps are still available, TrackSide will be a more accessible option for a wider range of organisations. 'The reach for this media is huge,' says Strachan. 'Wellingtonians are among the country's most dedicated train commuters, taking over 900,000 train trips every month - the highest per capita usage in Aotearoa. More than three-quarters of passengers use the network to commute daily, making it a key channel for reaching people on the move. 'With long average journey times and high repeat travel, the train environment offers advertisers extended dwell time and consistent exposure to a captive and engaged audience - including students, professionals, and everyday commuters across the region.' TrackSide joins other recent transit-oriented media innovations from Go Media including A0 Hero, a mobile reimagining of the iconic A0-sized street poster format on the roadside panels of Wellington's double-decker buses, and the trial of a new digital advertising format inside the region's buses in partnership with Greater Wellington Regional Council.
CTV News
16-05-2025
- CTV News
Sentencing delayed for doula defrauder from Brantford, Ont.
The sentencing of Kaitlyn Braun, the Brantford, Ont. woman who pleaded guilty to new charges of defrauding doulas, has been pushed back. The 26-year-old was expecting to find out her fate on Friday. However, the judge decided he needed more time to consider the case as it lacked precedent. Braun's background Braun pleaded guilty in December 2023 to 21 criminal charges. She admitted she contacted numerous doulas, who provide support during and after childbirth, and faked being pregnant. Court heard that she often claimed the pregnancy was a result of sexual assault and, in certain cases, would pretend she was going through a stillbirth. In February 2024, Braun was sentenced to two years less a day of house arrest on the charges. The judge in that case expressed his concerns about the sentence, specifically citing a mental health assessment warning that Braun was likely to reoffend. The sentence was a joint submission from both the Crown and defense. The judge said he didn't like how it was structured but he felt he had to accept it. Then, in April 2024, Braun contacted a charitable organization that supports parents in crisis. She used the name Kate Baker and claimed to be 19 weeks pregnant with a baby that would not make it to term. She was then contacted by a volunteer with the organization who spent about 18 hours on the phone with Braun. Ten days later, Braun began texting a Hamilton-based doula. This time she called herself Jessica Baker and claimed she was 21 weeks pregnant. The two exchanged about 600 messages over a three-day period. Braun even electronically signed a $250 contract with the doula, which she never paid. Braun was arrested on April 30, 2024. She later pleaded guilty to four charges related to those incidents. Sentencing process As with Braun's first case, the defense and Crown submitted a joint sentencing recommendation to the judge. They asked for five years behind bars for breaching her house arrest and committing similar crimes. On Friday, the judge raised concerns about a possible prison sentence. He felt it may be too harsh and lacked an opportunity for Braun's rehabilitation. Braun's lawyer argued that it was the sentence she wanted. 'The client gave very clear instructions, she can get DBT [Dialectical Behavior Therapy] in the penitentiary,' he told the court. 'She wants to just deal with things, wants to start doing her real time and wants to get assistance.' The Crown prosecutor pointed out that Braun had her chance. 'Rehabilitation failed. Ms. Braun failed miserably.' The judge ultimately decided he needed more time to consider their arguments. Braun will remain in custody until June 9, when the judge will decide if he will accept the joint submission for a five-year sentence.
CTV News
16-05-2025
- CTV News
Sentencing delayed for doula defrauder from Brantford, Ont.
The sentencing of Kaitlyn Braun, the Brantford, Ont. woman who pleaded guilty to new charges of defrauding doulas, has been pushed back. The 26-year-old was expecting to find out her fate on Friday. However, the judge decided he needed more time to consider the case as it lacked precedent. Braun's background Braun pleaded guilty in December 2023 to 21 criminal charges. She admitted she contacted numerous doulas, who provide support during and after childbirth, and faked being pregnant. Court heard that she often claimed the pregnancy was a result of sexual assault and, in certain cases, would pretend she was going through a stillbirth. In February 2024, Braun was sentenced to two years less a day of house arrest on the charges. The judge in that case expressed his concerns about the sentence, specifically citing a mental health assessment warning that Braun was likely to reoffend. The sentence was a joint submission from both the Crown and defense. The judge said he didn't like how it was structured but he felt he had to accept it. Then, in April 2024, Braun contacted a charitable organization that supports parents in crisis. She used the name Kate Baker and claimed to be 19 weeks pregnant with a baby that would not make it to term. She was then contacted by a volunteer with the organization who spent about 18 hours on the phone with Braun. Ten days later, Braun began texting a Hamilton-based doula. This time she called herself Jessica Baker and claimed she was 21 weeks pregnant. The two exchanged about 600 messages over a three-day period. Braun even electronically signed a $250 contract with the doula, which she never paid. Braun was arrested on April 30, 2024. She later pleaded guilty to four charges related to those incidents. Sentencing process As with Braun's first case, the defense and Crown submitted a joint sentencing recommendation to the judge. They asked for five years behind bars for breaching her house arrest and committing similar crimes. On Friday, the judge raised concerns about a possible prison sentence. He felt it may be too harsh and lacked an opportunity for Braun's rehabilitation. Braun's lawyer argued that it was the sentence she wanted. 'The client gave very clear instructions, she can get DBT [Dialectical Behavior Therapy] in the penitentiary,' he told the court. 'She wants to just deal with things, wants to start doing her real time and wants to get assistance.' The Crown prosecutor pointed out that Braun had her chance. 'Rehabilitation failed. Ms. Braun failed miserably.' The judge ultimately decided he needed more time to consider their arguments. Braun will remain in custody until June 9, when the judge will decide if he will accept the joint submission for a five-year sentence.
