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Broadcast TV Slips To All-Time Low Audience Share In Nielsen's Report On June Viewing
Broadcast TV Slips To All-Time Low Audience Share In Nielsen's Report On June Viewing

Yahoo

time15-07-2025

  • Entertainment
  • Yahoo

Broadcast TV Slips To All-Time Low Audience Share In Nielsen's Report On June Viewing

Broadcast TV slipped to a record-low 18.5% of overall viewing in June as streaming climbed to 46% of the total, Nielsen said in its latest Gauge report. The absence of meaningful sports, notably football, as well as prime time episodes after series wrapped their seasons in May, sent broadcast networks down 5% from May. It is the first time the category's share has fallen below 20%. Broadcast and cable combined declined from 44.2% in May to 41.9% in June. Cable viewing was fairly flat compared to May, but the category still lost 0.7 share points due to the larger increase in overall TV usage, Nielsen said. More from Deadline 'Bluey' Tops Streaming Rankings Dominated By Acquired Titles From 'Supernatural' To 'South Park' In First Half Of 2025, Nielsen Says Katie Taylor-Amanda Serrano Rematch Nabs 6M Global Viewers On Netflix 'Harry Potter' TV Series Due To Hit HBO In 2027: Everything We Know About The Cast, Who's Creating It, What J.K. Rowling Says & More Streaming, paced by Netflix and Peacock, captured 46% of viewing. Time spent streaming rose 5.4% in June compared with May. Netflix, thanks to new originals like Ginny & Georgia, grew its viewing 13.5% in June compared with May and its 8.7 billion minutes of viewing represented 8.3% of total tune-in. Acquired titles Animal Kingdom and Blindspot, also contributed to the Netflix surge. The first three days of the third and final season of Squid Game also came during the month of June. Peacock viewing jumped 13.4% in June thanks to Love Island USA, but the NBCUniversal platform accounted for a modest 1.5% of overall viewing. In terms of demographics, kids and teens drove the surge in streaming. With school out for most young people, TV usage among kids 6 to 17 increased 27% compared with May, with streaming accounting for two-thirds of the group's TV time. The 'other' category, which includes video game console and set-top box usage on TVs, shot up 41% in June, Nielsen said. While the monthly snapshot presented a grim picture for linear TV, the NBA Finals on ABC accounted for the top seven telecasts of the month. Cable news also notched a 12% gain over May viewing, with special programming providing a boost along with breaking news. The Army 250 Parade on Fox News Channel ranked fifth among cable programs with 2.8 million viewers, and the live broadcast of Broadway play Goodnight and Good Luck on CNN came in seventh among cable programs in June with 2.4 million viewers. Best of Deadline Everything We Know About Amazon's 'Verity' Movie So Far 'Street Fighter' Cast: Who's Who In The Live-Action Arcade Film Adaption 2025-26 Awards Season Calendar: Dates For Emmys, Oscars, Grammys & More

Broadcast TV Slips To All-Time Low Audience Share In Nielsen's Report On June Viewing
Broadcast TV Slips To All-Time Low Audience Share In Nielsen's Report On June Viewing

Yahoo

time15-07-2025

  • Entertainment
  • Yahoo

Broadcast TV Slips To All-Time Low Audience Share In Nielsen's Report On June Viewing

Broadcast TV slipped to a record-low 18.5% of overall viewing in June as streaming climbed to 46% of the total, Nielsen said in its latest Gauge report. The absence of meaningful sports, notably football, as well as prime time episodes after series wrapped their seasons in May, sent broadcast networks down 5% from May. It is the first time the category's share has fallen below 20%. Broadcast and cable combined declined from 44.2% in May to 41.9% in June. Cable viewing was fairly flat compared to May, but the category still lost 0.7 share points due to the larger increase in overall TV usage, Nielsen said. More from Deadline 'Bluey' Tops Streaming Rankings Dominated By Acquired Titles From 'Supernatural' To 'South Park' In First Half Of 2025, Nielsen Says Katie Taylor-Amanda Serrano Rematch Nabs 6M Global Viewers On Netflix 'Harry Potter' TV Series Due To Hit HBO In 2027: Everything We Know About The Cast, Who's Creating It, What J.K. Rowling Says & More Streaming, paced by Netflix and Peacock, captured 46% of viewing. Time spent streaming rose 5.4% in June compared with May. Netflix, thanks to new originals like Ginny & Georgia, grew its viewing 13.5% in June compared with May and its 8.7 billion minutes of viewing represented 8.3% of total tune-in. Acquired titles Animal Kingdom and Blindspot, also contributed to the Netflix surge. The first three days of the third and final season of Squid Game also came during the month of June. Peacock viewing jumped 13.4% in June thanks to Love Island USA, but the NBCUniversal platform accounted for a modest 1.5% of overall viewing. In terms of demographics, kids and teens drove the surge in streaming. With school out for most young people, TV usage among kids 6 to 17 increased 27% compared with May, with streaming accounting for two-thirds of the group's TV time. The 'other' category, which includes video game console and set-top box usage on TVs, shot up 41% in June, Nielsen said. While the monthly snapshot presented a grim picture for linear TV, the NBC Finals on ABC accounted for the top seven telecasts of the month. Cable news also notched a 12% gain over May viewing, with special programming providing a boost along with breaking news. The Army 250 Parade on Fox News Channel ranked fifth among cable programs with 2.8 million viewers, and the live broadcast of Broadway play Goodnight and Good Luck on CNN came in seventh among cable programs in June with 2.4 million viewers. Best of Deadline Everything We Know About Amazon's 'Verity' Movie So Far 'Street Fighter' Cast: Who's Who In The Live-Action Arcade Film Adaption 2025-26 Awards Season Calendar: Dates For Emmys, Oscars, Grammys & More

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