Latest news with #Kbeauty
Forbes
3 days ago
- Business
- Forbes
How Rael Disrupted The $52B Feminine Care Market With K-Beauty Innovation
Yanghee Pail, Founder & CEO Rael When Yanghee Paik immigrated to the United States from Korea to attend Harvard Business School, she envisioned a future revolutionizing the Korean entertainment industry in Hollywood. Instead, she rewrote the rules of an entirely different industry—feminine care. "I had a very different vision when I was in my 20s," Paik said. "When I wrote my MBA application, I talked about how I wanted to be the person revolutionizing the Korean entertainment business by learning in Hollywood." After a successful career at Disney in strategy and digital content distribution, Paik yearned for more impact and agility—something she couldn't find inside a massive corporation. "I felt like a small piece in a huge machine... I started thinking that I wanted to be on the other side." What followed was an unexpected dinner with journalist-turned-co-founder Aness An, who asked Paik a simple question, "Do you know anything about how pads and tampons are made?" The answer sparked what would become Rael, a fast-growing holistic wellness brand at the intersection of K-beauty technology and clean, organic feminine care. Rael's journey from a $2 million startup to a global wellness brand worth nine figures was not driven by flashy marketing or celebrity endorsements. It began with a focused, data-driven strategy that prioritized product excellence, consumer behavior insights, and digital-first distribution. Holistic Cycle Care With K-Beauty Technology Rael "Back in 2017, everybody was jumping into a direct-to-consumer model... But we wanted to be more efficient, and we wanted to be where women are ready to purchase," said Paik. Their research revealed that women were actively searching for organic pads on Amazon, but they had few quality options. Rael entered the platform with Korean-made, organic cotton cover pads and invested heavily in high-conversion product pages, optimized listings, and visual education. 'We didn't do any brand marketing when we started... But our goal was to launch the products, gain a lot of honest reviews, and then continue evolving, upgrading the products to perfect them before we go out to the retailers.' That strategy paid off quickly. "Within less than six months, we became the number one organic pad on Amazon," said Paik. "Since 2017, we have consistently ranked as the number one pad on Amazon in the feminine pad category." Rael now stands in a market with enormous potential. According to Statista, the global feminine hygiene market is valued at $52.31 billion, with the U.S. market alone at $6.70 billion. The sector is projected to grow at a compound annual growth rate (CAGR) of 4.83% between 2025 and 2029, signaling significant room for innovation, disruption, and expansion. Rael's retail footprint is rapidly expanding, and the way consumers access holistic feminine care is evolving. Today, Rael products are available in over 20,000 retail locations throughout the United States. In 2025, Rael is executing its most ambitious retail expansion to date. Walmart introduced the brand's best-selling organic period care line in 1,549 stores in May, followed by the rollout of its cramp relief collection, including its popular menstrual heating patch, in 2,700 stores this June. Ulta Beauty plans to expand to 300 physical locations by July, blending Rael's skincare and period care into a single retail experience. Meanwhile, Walgreens will bring Rael's comprehensive line of hormone-conscious products, including period care, cramp relief, skincare, and intimate wellness, to 5,000 stores nationwide starting in July. "These retail partnerships are more than just expansion—they represent a shift in how we approach cycle syncing and self-care in the U.S.," said Paik. "Our mission has always been to make clean, high-performance cycle care accessible to all." Rather than relying on a single hero SKU, Rael strategically expanded its product line to deepen wallet share and brand loyalty. From pads and tampons, they moved into skincare, intimate care, and supplements, all tied to what Paik describes as "holistic cycle care." "We wanted to take care of women not only for that one week when they're bleeding but throughout the four weeks of the cycle," she said. Sales are now divided almost equally between feminine care and skincare, with the best-selling products being their organic cotton pads and pimple patches. Rael's TikTok strategy became a powerful growth engine, with over 600,000 followers. "We've been pushing a lot of educational yet entertaining content," said Paik. 'Breaking the taboos and then making it normal to talk about periods.' Their international expansion—especially the rapidly scaling Korean market—now accounts for over 20% of global revenue. With its sights set on Japan, Southeast Asia, Canada, and Europe, Rael is positioning itself as a global leader in cycle care. "We use the Korean angle to go to Japan and Southeast Asia because there's a lot more affinity to Korean brands and Korean content in those Asian markets," said Paik. Rael is carving out a niche in the $6.9 billion U.S. market, which has long been dominated by multinational giants such as Procter & Gamble, Kimberly-Clark, and Edgewell Personal Care. Despite these incumbents, Rael's combination of clean innovation, K-beauty science, and cycle care storytelling positions it as a formidable disruptor. In addition to its tremendous revenue growth, Rael is committed to corporate social responsibility. Since 2019, the company has donated over 4 million units of period products in partnership with I Support the Girls. This non-profit organization collects and distributes essential items—including bras, underwear, and menstrual hygiene products—empowering women experiencing homelessness, impoverishment, or distress to stand tall with dignity. Two-thirds of the 16.9 million low-income women in the U.S. couldn't afford menstrual products in the past year, and half had to choose between period care and food. After the devastating wildfires in January 2025, Rael donated 2.2 million units to those affected in Los Angeles, working through I Support the Girls, Baby2Baby, The Pad Project, and Brown Bag Lady. Paik's advice for aspiring entrepreneurs, particularly women of color, shares invaluable insights on embracing your story. "I always felt so disadvantaged in the U.S. market as an immigrant... But now I'm using my difference, my cultural uniqueness, as my strength," she said.
Vogue
4 days ago
- Entertainment
- Vogue
Hair Perms Are The Lazy Girl's Secret For Wake-Up-And-Go Hair
The first time I permed my hair, I was probably about 12. I wanted wavy mermaid hair, and my mom obliged me with a box perm from the drugstore and went to town on my head, wrapping perming solution-soaked strands around neon plastic rods. I remember the fumes making my eyes water. My very straight, thick hair turned into a poodle on top of my head, giving me the biggest, spookiest jumpscare that I remember to this day. Tears were shed. Heads were rinsed. And I never permed my hair again—that is, until a college friend doing an apprenticeship at a salon needed a perm model. She promised that it was a new, innovative kind of perm that would give me beachy waves, not springy curls. And it worked! For the first time in my adult life, I had hair that actually held a wave, giving me the Olsen-textured hair of my adolescent dreams. I was glad to have made peace with that childhood trauma and to finally have a wash-and-go hair routine that lasted about a year for me. Perms are becoming more popular than ever, now that they've shed their coil-laden 80s reputation, and we're in our high-maintenance-to-low-maintenance beauty routine era (plus, perms have gotten a K-beauty refresh via idols' permed voluminous waves and curls). If you crave voluminous, wavy, curly, or just more textured hair that you can wake up to, here's a modern refresher to everything you'd want to know about getting a perm. What Is A Perm? Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they're a salon service that is best done by a professional (take it from me), especially as different types of perms yield different results. My hairstylist, Cutler Salons creative director Mike Martinez, gave me a breakdown of what a perm entails. 'Perm solution works by breaking down the protein (disulfide bonds) in hair and releasing the keratin protein to roam free, and then restructuring those bonds around a perming rod to create a curl,' Martinez explains. 'There are two types of perms: cold perms and hot perms. Both use a derivative of thioglycolate to break down the hair bonds. Cold perms use an alkaline version, whereas hot perms use an acidic version, and both use a hydrogen peroxide-based neutralizer. Cold perms commonly use ammonium thioglycolate and make a tighter breakdown of the bonds. Hot Perms use heat with an acidic solution, often produce a looser wave, and typically don't last as long as cold perms.'
Yahoo
5 days ago
- Business
- Yahoo
YesAsia Holdings Launches Second AMR Warehouse in Hong Kong
Enhancing E-Commerce Leadership with Cutting-Edge Automation HONG KONG, CHINA / / May 27, 2025 / YesAsia Holdings Limited ("YesAsia Holdings", and together with its subsidiaries, the "Group") ( a leading e-commerce platform operator recognized for its expertise in identifying and procuring quality Asian beauty and lifestyle products, announced the launch of its second Autonomous Mobile Robotics (AMR) warehouse in Tsing Yi, Hong Kong. This facility marks the largest deployment of AMR technology in Hong Kong's e-commerce sector, following the success of the Group's first smart warehouse, which debuted in 2022. YesAsia Holdings reinvents e-commerce logistics with the second AMR warehouse at Mapletree Logistics Hub Tsing Yi. Spanning 147,468 sq. ft. at the Mapletree Logistics Hub Tsing Yi, the cutting-edge warehouse features 240 AMRs collaborating with 930 intelligent shelving units, a result of the Group's strategic partnership with Geek+. This automation enables industry-leading processing speeds, solidifying the Group's role as the authorized distributor for over 400 premium K-beauty brands. The warehouse's prime location provides direct access to Hong Kong International Airport's cargo network and global shipping routes, ensuring unparalleled logistics connectivity. The new facility builds on the achievements of the Group's first AMR warehouse at Goodman Interlink, Tsing Yi. Since its launch, the first warehouse has achieved a 99.99% order accuracy rate and increased daily throughput capacity by 1.5x, demonstrating automation's transformative impact on logistics. These improvements drove US$6.6 million in annual cost savings in 2024 and reduced labor-intensive tasks by 30%. With two AMR warehouses now operational, YesAsia Holdings has established one of Asia's most advanced e-commerce logistics networks. The deployment of over 400 AMRs directly supports surging global demand, as the K-beauty sector is projected to grow from US$12.54 billion (2023) to $25.98 billion by 2032 at 8.43% CAGR.1 The newly added warehouse strengthens the Group's position in global markets, including the US, Europe, Latin America, and the Middle East, where demand for Asian beauty products, particularly K-beauty, continues to drive e-commerce growth. By aligning its logistics backbone with this accelerating trend, YesAsia Holdings is positioned to capture the global K-beauty tide while solidifying its market leadership. 1 Straits Research: K-Beauty Products Market Size, Share & Trends Analysis Report By Product Type (Skin Care, Hair Care, Bodycare), By End-User (Male, Female) and By Region (North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2022-2030 About YesAsia Holdings Limited ( Established in 1997, YesAsia Holdings is a leading e-commerce platform operator recognized for its expertise in identifying and procuring quality Asian beauty, fashion, lifestyle and entertainment products. Headquartered in Hong Kong, the Group deliver products promptly and efficiently to a global audience through its strong ties with over 400 leading Asian beauty brand and supplier partners. The Group operates three major e-commerce platforms: YesStyle, an e-commerce B2C platform for serving the increasingly popular Asian beauty, fashion and lifestyle products, particularly Korean beauty products; AsianBeautyWholesale, a B2B platform for Asian beauty products; and YesAsia, an e-commerce retail platform for entertainment products. YesAsia Holdings is a constituent of the MSCI Hong Kong Micro Cap Index. For more information, please visit the Group's official website: Media Contacts: Vicky Lee Tel: (852) 2864 4834 Email: Doris Ho Tel: (852) 2114 4916 Email: Sophia Lei Tel: (852) 2864 4873 Email: Jasmine Lu Tel :(852) 2864 4859 Email: SOURCE: YesAsia Holdings View the original press release on ACCESS Newswire Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Zawya
5 days ago
- Business
- Zawya
YesAsia Holdings Launches Second AMR Warehouse in Hong Kong
Enhancing E-Commerce Leadership with Cutting-Edge Automation HONG KONG SAR - Media OutReach Newswire - 27 May 2025 - YesAsia Holdings Limited ("YesAsia Holdings", and together with its subsidiaries, the "Group") ( a leading e-commerce platform operator recognized for its expertise in identifying and procuring quality Asian beauty and lifestyle products, announced the launch of its second Autonomous Mobile Robotics (AMR) warehouse in Tsing Yi, Hong Kong. This facility marks the largest deployment of AMR technology in Hong Kong's e-commerce sector, following the success of the Group's first smart warehouse, which debuted in 2022. Spanning 147,468 sq. ft. at the Mapletree Logistics Hub Tsing Yi, the cutting-edge warehouse features 240 AMRs collaborating with 930 intelligent shelving units, a result of the Group's strategic partnership with Geek+. This automation enables industry-leading processing speeds, solidifying the Group's role as the authorized distributor for over 400 premium K-beauty brands. The warehouse's prime location provides direct access to Hong Kong International Airport's cargo network and global shipping routes, ensuring unparalleled logistics connectivity. The new facility builds on the achievements of the Group's first AMR warehouse at Goodman Interlink, Tsing Yi. Since its launch, the first warehouse has achieved a 99.99% order accuracy rate and increased daily throughput capacity by 1.5x, demonstrating automation's transformative impact on logistics. These improvements drove US$6.6 million in annual cost savings in 2024 and reduced labor-intensive tasks by 30%. With two AMR warehouses now operational, YesAsia Holdings has established one of Asia's most advanced e-commerce logistics networks. The deployment of over 400 AMRs directly supports surging global demand, as the K-beauty sector is projected to grow from US$12.54 billion (2023) to $25.98 billion by 2032 at 8.43% CAGR. 1 The newly added warehouse strengthens the Group's position in global markets, including the US, Europe, Latin America, and the Middle East, where demand for Asian beauty products, particularly K-beauty, continues to drive e-commerce growth. By aligning its logistics backbone with this accelerating trend, YesAsia Holdings is positioned to capture the global K-beauty tide while solidifying its market leadership. 1 Straits Research: K-Beauty Products Market Size, Share & Trends Analysis Report By Product Type (Skin Care, Hair Care, Bodycare), By End-User (Male, Female) and By Region (North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2022-2030 Hashtag: #YesAsia The issuer is solely responsible for the content of this announcement. About YesAsia Holdings Limited ( Established in 1997, YesAsia Holdings is a leading e-commerce platform operator recognized for its expertise in identifying and procuring quality Asian beauty, fashion, lifestyle and entertainment products. Headquartered in Hong Kong, the Group deliver products promptly and efficiently to a global audience through its strong ties with over 400 leading Asian beauty brand and supplier partners. The Group operates three major e-commerce platforms: YesStyle, an e-commerce B2C platform for serving the increasingly popular Asian beauty, fashion and lifestyle products, particularly Korean beauty products; AsianBeautyWholesale, a B2B platform for Asian beauty products; and YesAsia, an e-commerce retail platform for entertainment products. YesAsia Holdings is a constituent of the MSCI Hong Kong Micro Cap Index. For more information, please visit the Group's official website: YesAsia Holdings Limited
Malay Mail
6 days ago
- Business
- Malay Mail
YesAsia Holdings Launches Second AMR Warehouse in Hong Kong
Enhancing E-Commerce Leadership with Cutting-Edge Automation YesAsia Holdings reinvents e-commerce logistics with the second AMR warehouse at Mapletree Logistics Hub Tsing Yi. HONG KONG SAR - Media OutReach Newswire - 27 May 2025 -("YesAsia Holdings", and together with its subsidiaries, the "Group") ( a leading e-commerce platform operator recognized for its expertise in identifying and procuring quality Asian beauty and lifestyle products, announced the launch of its second Autonomous Mobile Robotics (AMR) warehouse in Tsing Yi, Hong Kong. This facility marks the largest deployment of AMR technology in Hong Kong's e-commerce sector, following the success of the Group's first smart warehouse, which debuted in 147,468 sq. ft. at the Mapletree Logistics Hub Tsing Yi, the cutting-edge warehouse features 240 AMRs collaborating with 930 intelligent shelving units, a result of the Group's strategic partnership with Geek+. This automation enables industry-leading processing speeds, solidifying the Group's role as the authorized distributor for over 400 premium K-beauty brands. The warehouse's prime location provides direct access to Hong Kong International Airport's cargo network and global shipping routes, ensuring unparalleled logistics new facility builds on the achievements of the Group's first AMR warehouse at Goodman Interlink, Tsing Yi. Since its launch, the first warehouse has achieved a 99.99% order accuracy rate and increased daily throughput capacity by 1.5x, demonstrating automation's transformative impact on logistics. These improvements drove US$6.6 million in annual cost savings in 2024 and reduced labor-intensive tasks by 30%.With two AMR warehouses now operational, YesAsia Holdings has established one of Asia's most advanced e-commerce logistics networks. The deployment of over 400 AMRs directly supports surging global demand, as the K-beauty sector is projected to grow from US$12.54 billion (2023) to $25.98 billion by 2032 at 8.43% newly added warehouse strengthens the Group's position in global markets, including the US, Europe, Latin America, and the Middle East, where demand for Asian beauty products, particularly K-beauty, continues to drive e-commerce growth. By aligning its logistics backbone with this accelerating trend, YesAsia Holdings is positioned to capture the global K-beauty tide while solidifying its market #YesAsia The issuer is solely responsible for the content of this announcement. About YesAsia Holdings Limited ( Established in 1997, YesAsia Holdings is a leading e-commerce platform operator recognized for its expertise in identifying and procuring quality Asian beauty, fashion, lifestyle and entertainment products. Headquartered in Hong Kong, the Group deliver products promptly and efficiently to a global audience through its strong ties with over 400 leading Asian beauty brand and supplier partners. The Group operates three major e-commerce platforms: YesStyle, an e-commerce B2C platform for serving the increasingly popular Asian beauty, fashion and lifestyle products, particularly Korean beauty products; AsianBeautyWholesale, a B2B platform for Asian beauty products; and YesAsia, an e-commerce retail platform for entertainment products. YesAsia Holdings is a constituent of the MSCI Hong Kong Micro Cap Index. For more information, please visit the Group's official website:
