3 days ago
- Entertainment
- Fast Company
A new generation of magazines is getting kids to put down their phones
On a recent Saturday afternoon, I noticed an unusual silence from my 9-year-old's room. I was surprised to find she wasn't taking advantage of her allotted two hours of screen time; instead, she was curled up on her chair reading a magazine.
Three decades ago, when I was her age, this wouldn't have seemed strange. Starting in the late 1800s, the United States had a thriving culture around children's magazines. Young children would get Jack and Jill, Turtle, or Sesame Street Magazine in the mail; teens would graduate to Sassy, Tiger Bea t, or Teen People. But as the internet emerged—with blogs, streaming sites, and online games competing for young people's attention—magazines lost their luster. Although there are a few legacy magazines that still publish, like Sports Illustrated Kids, National Geographic Kids, and Highlights, most have gone out of business over the past 15 years.
In a strange twist, however, kids' magazines are making a comeback thanks to a new flock of startups. My daughter, for instance, was pouring over Anyway, a magazine for 9- to 14-year-olds that debuted in 2023. Jen Swetzoff and Keeley McNamara launched the magazine with a Kickstarter campaign to see whether there was an appetite for a publication that deals with the issues tweens are facing, from understanding body hair to developing personal style. The founders reached their funding goal within days, and hundreds of families now receive their quarterly magazine.
Anyway is part of a broader wave of new publications that began nearly a decade ago with Kazoo, a quarterly magazine for 5- to 12-year-old girls that features contributors like Ruth Bader Ginsburg and Jane Goodall, and has won a slate of awards. There's Honest History, which makes history engaging to elementary school kids. And Illustoria, a kid's magazine for children up to 14, meant to encourage creativity and imagination. One of the more recent entries is Spark, a monthly activity magazine for kids between 4 and 8.
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