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Newsweek
03-06-2025
- Business
- Newsweek
Consumers Prefer American-Made, But Aren't Willing to Pay
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. A recent survey shows that Americans are widely in favor of purchasing products "made in America," but are less willing to stomach the cost increases that may come as a result. According to the poll conducted by IT firm Integris, 75 percent of U.S. consumers have a preference for U.S.-made goods, a rate that has been boosted thanks to the temporary disruptions in supply chains during the COVID-19 pandemic. However, 62 percent said that other factors, including quality and price, are more important in dictating their purchasing decisions. Why It Matters Reshoring American manufacturing and increasing the competitiveness of domestic industries has been a central element of President Donald Trump's economic agenda, and forms one of the rationales behind his sweeping tariff plans. The administration has maintained that the import taxes will prove an incentive for businesses to relocated their production lines to the U.S., and for American consumers to opt for domestically made products. However, given labor costs, outmoded infrastructure, and the reliance of even domestic manufacturers on imported goods, experts have said that the U.S. will ultimately fall short of achieving this dream. A General Electric washing machine with a label advertising it was made in America is displayed in retail stores in Cranberry Township, Pa. A General Electric washing machine with a label advertising it was made in America is displayed in retail stores in Cranberry Township, Pa. Keith Srakocic/AP Photo What To Know Integris gathered responses from 700 American consumers in its survey. While three quarters said they would either strongly prefer (36 percent) or somewhat prefer (39 percent) U.S.-made goods, a quarter said they would not pay more for American-made, and 92 percent said they would only be comfortable with a premium of 10 percent or less. This mimics the results of other experiments which tested the appetite of consumers for American-made goods, especially if these come at significantly higher prices. In April, when the 145 percent tariffs on Chinese imports were still in place, entrepreneur Ramon van Meer sold two identical showerheads on the website One of these was manufactured in China with a price tag of $129, while the other came from a U.S. supplier and was priced at $239. Van Meer said the price differential correlated with the costs of relying on a domestic supplier, and the experiment found that none of the over 3,500 customers who purchased the showerhead opted for the American-made version. What People Are Saying Gary Gereffi, professor of Sociology and Director of the Global Value Chains Center at Duke University, questioned the feasibility of totally reshoring American manufacturing, and the use of tariffs to accomplish this, telling Newsweek: "I have worked for many years on global supply chains (aka global value chains), and the bottom line is that virtually all products today rely on inputs from cross-border supply chains." "A few years ago, Adidas and Nike both tried to reshore the production of certain (simple) models of athletic footwear, and they failed," he added. "Adidas had to rely on an automaker in Germany to make shoe components, and within a couple of years closed its factory. Nike did the same with a Mexican factory attempting to make shoes for the U.S. market." Abe Eshkenazi, CEO of the Association for Supply Chain Management, recently told Newsweek that it would be extremely challenging to bring manufacturing back, in particular for industries such as apparel and textiles due to labor costs and the reluctance of the U.S. workforce to accept these jobs. "We will have those individuals, but the labor is just not there right now," he said. "The domestic supplier ecosystem, transportation, rail warehousing, talent development, all need to be developed. The infrastructure just isn't there in the short term." White House adviser Stephen Miller, following Trump's remark that tariffs could mean children getting "two dolls instead of 30 dolls" as a result of the tariff-related price increases, said: "If [consumers] had a a doll from China that might have, say, lead paint in it, that is not as well constructed as a doll made in America that has a higher environmental and regulatory standard, and that is made to a higher degree of quality, and those two products are both on Amazon, that, yes, you probably would be willing to pay more for a better-made American product." What Happens Next Tariffs on Chinese imports are currently at 30 percent, thanks to the 90-day pause agreed between the two countries in May, which also saw China reduce the rate for U.S. goods to 10 percent. Trump's reciprocal tariffs, meanwhile, have been brought down to a baseline 10-percent for 90 days as of April 9. On Friday, Trump said that he planned to double tariffs on steel imports to 50 percent, after announcing a "blockbuster" partnership between U.S. Steel and Japan's Nippon Steel. The president said that the move would "even further secure the steel industry in the United States. Nobody's going to get around that."
Time of India
22-04-2025
- Business
- Time of India
NCAA passes series of rules that sets table for schools to pay players directly
FILE - In this March 14, 2012, file photo, a player runs across the logo during NCAA college basketball practice in Pittsburgh. (AP Photo/Keith Srakocic, File) The NCAA passed rules Monday that would upend decades of precedent by allowing colleges to pay their athletes per terms of a multibillion-dollar lawsuit settlement expected to go into effect this summer. The nine proposals passed by the NCAA board were largely expected but still mark a defining day in the history of college sports. An athlete's ability to be paid directly by his or her university is on track to be enshrined in a rulebook that has forbidden that kind of relationship for decades. For the NCAA rules to officially go into effect, the changes prescribed by the House settlement still have to be granted final approval by a federal judge, whose hearing earlier this month led to questions about potential tweaks before the new guidelines are supposed to go into play on July 1. The changes will eliminate around 150 rules and alter many others in the NCAA's sprawling rulebook. They essentially codify measures set up by the settlement, including: Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like News For Jack Nicholson, 87, He Has Been Confirmed To Be... Reportingly Undo -Modifying bylaws to allow schools to pay the athletes directly. -Eliminating scholarship limits for teams, while also setting roster limits that are designed to replace the scholarship caps. Some details of the roster limits, which were a key sticking point in the April 7 hearing, will be finalized later. -Establishing annual reporting requirements for schools that pay athletes; a payment pool is set to be approximately $20.5 million for the biggest schools beginning next academic year. -Setting up a clearinghouse for all name, image and likeness (NIL) deals that come from third parties and are worth $600 or more. -Granting authority to an enforcement body being developed by the conferences named as defendants in the lawsuit to enforce the new rules passed to implement terms of the settlement. This includes compliance with all the new facets coming into play in college sports - roster limits, payment of direct benefits to players and meeting requirements for the third-party deals. One change allows for the creation of technology platforms for schools to monitor payments to athletes and for the athletes to report their third-party NIL deals . The board also approved a requirement for athletes to be enrolled full-time and meeting requirements toward their degree to receive the benefits. The board received updates from a working group designed to propose ways to streamline NCAA governance - a topic that has come up as the bigger conferences have sought more decision-making power in some areas. Get the latest IPL 2025 updates on Times of India , including match schedules , team squads , points table and IPL live score for CSK , MI , RCB , KKR , SRH , LSG , DC , GT , PBKS , and RR . Don't miss the list of players in the race for IPL Orange Cap and IPL Purple cap .
