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Yahoo
5 days ago
- Business
- Yahoo
Rising Concerns Around Sugar and Ultra-Processed Foods in Europe's Kids Food & Beverage Market
Key factors driving the 5.6% CAGR in the European kids food and beverage market include increased parental emphasis on child nutrition, and a preference for organic, clean-label products. Companies focus on innovative flavors and kid-friendly packaging to boost appeal. Popular product categories include fortified cereals, snacks, and dairy items. The market faces challenges from stringent European regulations and a shift towards sugar-free and minimally processed foods. Key players include Nestlé S.A., General Mills Inc., and Kellogg Company. European Kids Food & Beverage Market Dublin, June 05, 2025 (GLOBE NEWSWIRE) -- The "Europe Kids Food & Beverage Market Share Analysis and Size - Growth Trends and Forecast Report 2025-2033" has been added to offering. The European Kids Food and Beverage Market, worth USD 28.43 billion in 2024, is set to grow significantly, reaching USD 46.43 billion by 2033, with a robust compound annual growth rate of 5.60% over 2025-2033. This growth is fueled by increasing parental focus on child nutrition, demand for organic and clean-label products, and innovation in kid-friendly packaging and flavors, driving consumption across the region. Rising Parental Focus on Child Nutrition European parents are increasingly prioritizing nutrition, which is significantly driving the kids' food and beverage market. Concerns about childhood obesity, allergies, and general health have led to a rise in demand for fortified, organic, and low-sugar options. Brands are responding with specialized products enriched with essential vitamins and minerals to support children's growth and immunity. From breakfast cereals to fruit juices and dairy-based snacks, companies focus on functional benefits and taste. Furthermore, European public health campaigns and nutritional labeling initiatives are educating parents to make healthier choices, leading to a growing shift toward nutritional transparency and clean-label products. November 2024 - Ministers and representatives from across Europe gathered in Kyiv for the European Regional School Meals Summit, hosted by the Ukrainian government with support from First Lady Olena Zelenska. The two-day event, involving over 20 countries, emphasized a commitment to ensuring that every child worldwide has access to nutritious meals by 2030 through the School Meals Coalition. Expansion of Organic and Clean-Label Offerings The growing organic trend in Europe highly influences the kids' segment. Parents are more conscious of artificial ingredients, preservatives, and GMOs. As a result, organic and clean-label kids' products are witnessing accelerated adoption. Key manufacturers are launching certified organic snacks, juices, and ready-to-eat meals that cater to health-conscious families. Retailers are also supporting this trend by expanding their online and in-store organic sections. Additionally, the EU's stringent food quality and safety regulations reinforce consumer confidence in organic kids' food and beverages. This shift elevates brand trust and enables companies to capture premium market segments. Innovation in Product Formats and Flavors European food brands are innovating rapidly in flavors, packaging, and formats to appeal to kids while meeting parental standards. Fun-shaped snacks, portion-controlled packs, and visually engaging packaging have proven effective in enhancing product appeal among children. Companies are introducing diverse flavor profiles, including regional fruits, natural sweeteners, and dairy alternatives, to address dietary restrictions and taste preferences. These innovations create a fun and engaging eating experience and improve parents' convenience. Stringent Regulatory Framework and Product Compliance The European food industry is governed by one of the most stringent regulatory systems in the world. While this ensures food safety and transparency, it poses challenges for kids' food and beverage manufacturers. Compliance with regulations related to ingredient sourcing, nutritional labeling, advertising (especially to children), and food claims can be complex and costly. For instance, any health claims or use of additives in kids' products require approval from EFSA (European Food Safety Authority). This regulatory burden can slow product launches and increase R&D and marketing costs. Smaller or new players, in particular, may find it difficult to enter or expand in the market due to high compliance barriers. Rising Concerns Around Sugar and Ultra-Processed Foods European parents and health bodies are increasingly concerned about childhood consumption of high-sugar, high-salt, and ultra-processed foods. European governments are introducing sugar taxes, advertising restrictions, and school lunch reforms to curb obesity and diet-related diseases. These policy changes pressure manufacturers to reformulate products without compromising taste or appeal. At the same time, balancing cost, shelf-life, and flavor becomes difficult with cleaner formulations. Products once popular due to their convenience or taste may face backlash if perceived as unhealthy. This demand for healthier, minimally processed options forces brands to continuously innovate and invest in reformulation, posing long-term operational challenges. Key Attributes: Report Attribute Details No. of Pages 200 Forecast Period 2024 - 2033 Estimated Market Value (USD) in 2024 $28.43 Billion Forecasted Market Value (USD) by 2033 $46.43 Billion Compound Annual Growth Rate 5.6% Regions Covered Europe Key Topics Covered: 1. Introduction2. Research Methodology3. Executive Summary4. Market Dynamics4.1 Growth Drivers4.2 Challenges5. Europe Kids Food & Beverage Market5.1 Historical Market Trends5.2 Market Forecast6. Market Share6.1 By Product Type6.2 By Age Group6.3 By Category6.4 By Distribution Channel6.5 By Countries7. Product Type7.1 Frozen Foods7.2 Dairy Products7.3 Beverages7.4 Cereals7.5 Meals7.6 Shelf-stable Products7.7 Snacks (Salty and Sweet)7.8 Fortified Foods7.9 Others8. Age Group8.1 2 to 3 years8.2 4 to 8 years8.3 9 to 13 years8.4 14 to 18 years9. Category9.1 Organic9.2 Conventional9.3 Others10. Distribution Channel10.1 Online10.2 Offline11. Countries11.1 United Kingdom11.2 France11.3 Germany11.4 Italy11.5 Russia11.6 Spain11.7 Denmark11.8 Switzerland11.9 Rest of Europe12. Porter's Five Analysis13. SWOT Analysis14. Key Players Analysis General Mills Inc. Campbell Soup Company Kellogg Company Conagra Brands Inc. Lifeway Foods Inc. Nestle S.A. Mondelez International The Kraft Heinz Company For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment European Kids Food & Beverage Market CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Sign in to access your portfolio
Politico
22-05-2025
- Health
- Politico
RFK Jr. says food and pharma are poisoning Americans. His big report says a fix is coming.
A much anticipated report led by Health Secretary Robert F. Kennedy Jr. says that children's health is in crisis and that it's likely the result of ultraprocessed food, exposure to chemicals, lack of exercise, stress, and overprescription of drugs. But the report, from the Kennedy-led Make America Healthy Again Commission, shies away from the strident language Kennedy has used in the past in demonizing the food, farming and pharmaceutical industries, and leaves for another day proposals for how to improve kids' health. The accused industries have been lobbying furiously to persuade Kennedy to tone down the rhetoric. Solutions for the health crisis will come within 100 days, Kennedy promised reporters during a call Thursday. Still, the report paints a bleak picture, arguing that today's children suffer more from chronic diseases, such as asthma, allergies, obesity, autoimmune conditions, and behavioral disorders, than any previous generation. Similar to his budget testimony earlier this month, during which he defended the Trump administration's proposal to cut his department's budget by more than 25 percent, Kennedy on Thursday said more money is not the answer. 'We spend on health care two to three times what other nations spend, about $4.5 trillion a year, and we have the worst outcomes of any developed nation,' he said. On Capitol Hill, Kennedy has pointed the finger at some of America's most iconic food companies, accusing them of making kids sick for profit. At one hearing earlier this year, for example, Kennedy mentioned two Chicago firms, the Fruit Loops maker formerly known as the Kellogg Company, and the fast-food chain McDonald's and said they 'mass poison American children.' 'It needs to end, and I believe I'm the one person who's able to end it,' he said. His critique of American drug companies has been just as withering, claiming their products are the third-leading cause of death in the United States.
New York Times
25-04-2025
- Health
- New York Times
No More Food Dye in Froot Loops? Not So Fast.
Same cereal. Same sugary taste. Different hues. A box of Froot Loops sold in the United States contains vivid rings of red, orange, green, purple, yellow and blue — neon colors derived from synthetic dyes, like Red No. 40, Yellow No. 5, Blue No. 1 and Yellow No. 6. In a box sold in Canada, the colored rings obtain paler shades from the juices of blueberries, watermelon and huito, an Amazonian fruit. And not a single one is blue. The manufacturer in both countries, WK Kellogg, formerly known as the Kellogg Company, can clearly make Froot Loops without synthetic dyes. The question is: Will it and other big food companies adopt the approach in United States? And will consumers, raised on color-popping cereals, flame-colored nacho chips and neon blue sports drinks consume those foods if they are a bit more … beige? Robert F. Kennedy Jr., the secretary of the Department of Health and Human Services, wants them to. On Tuesday, Mr. Kennedy, who has long criticized artificial dyes used in Froot Loops and other processed foods as part of a larger food system that he says contributes to chronic disease and poor health, announced that he had reached 'an understanding' with major food manufacturers to remove commonly used petroleum-based food colorings from their products by 2026. The meaning of 'an understanding' remains unclear. No food companies attended the press conference, and few have said they will remove synthetic colors, which the Food and Drug Administration currently allows. But a shift may be coming. This week, citing expected demand from consumers, the beverage giant PepsiCo, which also makes Doritos and Lay's potato chips, said it would either phase out synthetic colors or offer consumers natural color options in the next couple of years. Mr. Kennedy is perhaps hoping that using his bully pulpit as head of the agency that oversees the F.D.A. will be enough to push big food companies to change their ways. They have responded to pressure before. About a decade ago, a number of companies tried shifting to natural colors. Most notably, Kraft Macaroni & Cheese successfully replicated its characteristic orange noodles by switching to turmeric and paprika. But other companies struggled. Some reverted to synthetic dyes after sales slumped. For some critics of synthetic dyes, however, Mr. Kennedy's announcement was a disappointment. Dr. Peter Lurie, a former F.D.A. official and the executive director of the Center for Science in the Public Interest, said the government should move more forcefully to eliminate the dyes. 'History tells us that relying on voluntary food industry compliance has all too often proven to be a fool's errand,' Dr. Lurie said in a statement. Rewriting the Recipe No matter how much pressure Washington exerts, shifting to natural colors won't happen overnight. It is not as easy as simply replacing Yellow No. 6 with carrot juice, said James Herrmann, director of food colors at Sensient Technologies, a company that manufactures colors — both artificial and natural — for the food and beverage industry. It can take up to two years to develop the seeds, grow the plants and concoct the combination of, say, red cabbage and black carrot extract that produces a desired shade, he said. And it's not just getting the color right. Food companies are likely to have to make adjustments to their manufacturing processes and facilities. Light and heat are enemies of natural colors, causing them to fade, change or even, in some cases, separate, Mr. Herrmann said. Natural colors must be kept cool, and they have a relatively short shelf life, which means adding refrigeration and ensuring a steady supply of them, he said. He added that colors from carrot or beet juice and their synthetic cousins might have different viscosities, requiring factories to change pumps or the piping used to apply the colors. Also, more natural dye is needed to achieve a satisfying color than synthetic dye, so recipes may have to be reformulated. 'Your sugar or flour may be off,' Mr. Herrmann said. And that's assuming enough carrots, cabbage, beets and spirulina (an algae) are available to replicate the oranges, greens and blues of chips and sports drinks. Mr. Herrmann, whose company uses proprietary seeds for most of its colorings, said he wouldn't 'put the seed in the ground for the crop until we know there's a customer there for it.' 'If everybody switches at once,' he added, 'there is simply not enough material around the world available to meet the demand.' Because it can take 10 times as much material from natural colors to mimic a small amount of synthetic dyes, costs could very likely climb as well. Late Tuesday, the Consumer Brands Association, the trade organization for the food industry, said in a statement that the ingredients in the food supply 'have been demonstrated to be safe' and 'removing these safe ingredients does not change the consumer packaged goods industry's commitment to providing safe, affordable and convenient product choices to consumers.' Stacy Flathau, a co-chief corporate affairs officer at WK Kellogg, said in an emailed statement that 85 percent of its cereals contained no artificial colors, but that it was removing synthetic colors from those sold in schools. The company added that it was looking forward to working with the F.D.A. to identify ways to remove artificial colors from foods containing them. Growing Colors From Scratch Concerns about the safety of food colorings, especially regarding behavior in children, have been on the rise. A 2021 health assessment by the State of California suggested that 'synthetic food dyes are associated with' behaviors 'such as inattentiveness, hyperactivity and restlessness in sensitive children.' In Europe, food containing some dyes come with a warning label to that effect. Health Canada, which allows the use of food dyes but with strict restrictions on the amounts, notes on its website that it deems the evidence of those effects in children to be insufficient. California banned artificial dyes in school meals in 2024, and just last month, West Virginia enacted a statewide ban, the most comprehensive in the country. More states are considering restrictions. Sensient had been building its portfolio of natural colors, assuming that, by 2030, food companies will have moved away from synthetics. But the timeline could be speeding up. Sensient develops its natural colors starting with the seed. It has developed a variety of beets, for instance, that are larger and more saturated in color, Mr. Herrmann said. The company provides those seeds to contract farmers around the world. After the produce is harvested, Sensient pulps, pulverizes and strains the purple sweet potatoes, red radishes and grapes into a rainbow of extracts, powders and liquids. The process also eliminates the flavors of most of the underlying fruits, vegetables or other plants, but not all. 'You're never going to take the taste out of strawberry juice. 'It's going to be a little acidic, a little strawberry-ish. And that works well for a strawberry flavor in a kids' cereal,' said Linsey Herman, a vice president of research and development at Nature's Path, which makes organic cereals and other foods. 'But nobody is dying for a carrot-flavored cereal.' Even though the color, whether natural or synthetic, doesn't often change the taste profile of the frosted pastry or chip or soda, the appearance does signal certain flavors — or intensity of flavors — to consumers, said Charles Spence, a professor of food psychology at the University of Oxford. 'If you reduce the color saturation level of a drink, your mind may tell you it's going to taste less sweet or less sour than the original color,' Mr. Spence said. 'Duller hues may signal that this is a duller flavor or stale for some people, while for others it may signal that it's a more natural color, something found more in nature.' In recent years, Mr. Herrmann said, about 80 percent of new foods and beverages hitting the market were being made with natural colors. But food companies have dragged their feet on making the switch with popular existing products over fear that consumers may spurn them. 'They have to understand what their die-hard fans want,' he said, 'and make sure the natural product reaches the synthetic shades as closely as possible.'
