Latest news with #KeolisMHI
Zawya
14-05-2025
- Business
- Zawya
Dubai: RTA pilots drone technology to clean facades of metro & tram station
DUBAI: In a significant step towards operational innovation and sustainability, Dubai's Roads and Transport Authority (RTA), in cooperation with Keolis MHI (the operator and maintainer of Dubai Metro and operator Dubai Tram), has launched a pioneering initiative deploying drone technology to clean the facades of Dubai metro and tram stations. The initiative is part of RTA's commitment to exploring future-ready solutions that enhance safety, optimise resources, and support environmental goals. This trial marks a significant shift from conventional facade cleaning methods, traditionally requiring up to 15 personnel per station. The drone-based solution operates with a smaller team of 8 people, significantly reducing manpower needs by more than 50% and minimising potential risks associated with working at height or in complex access areas. The technology provides an efficient solution in comparison with the conventional system. Mohammed Al Ameeri, Director of Maintenance at RTA's Rail Agency, said, 'This pilot initiative reflects RTA's commitment to adopting innovative technologies that enhance safety, optimise resources, and support Dubai's sustainability goals. Trialling drone-based facade cleaning is a step towards smarter maintenance practices that reduce environmental impact and safeguard worker well-being, fully aligned with our strategy to transform mobility services across the city.' Al Ameeri added, 'Drones reduce the need for workers to be exposed to high-risk areas, while using less water per station which is a meaningful contribution to our environmental strategy. Working with Keolis MHI on this initiative provides many opportunities, and with the continuous development and enhancement of automated solutions, we can support safer, greener infrastructure maintenance." The trial has already been providing valuable insights into the potential of drone-assisted cleaning. While traditional methods still offer greater flexibility and detail in some areas, the drone solution presents an exciting starting point for future refinement. RTA and Keolis MHI is evaluating opportunities to blend both approaches for a hybrid model that balances sustainability, effectiveness, and operational efficiency.
Arabian Business
13-05-2025
- Business
- Arabian Business
Dubai uses robot cleaner drones to clean Metro stations
Robot cleaner drones are being used to clean Dubai Metro stations and cut manpower requirements and water usage. The Roads and Transport Authority (RTA), in cooperation with Keolis MHI (the operator and maintainer of Dubai Metro and operator Dubai Tram), has launched a pioneering initiative deploying drone technology to clean the facades of Dubai metro and tram stations. The initiative is part of RTA's commitment to exploring future-ready solutions that enhance safety, optimise resources, and support environmental goals. Dubai Metro robot cleaner drones This trial marks a significant shift from conventional facade cleaning methods, traditionally requiring up to 15 personnel per station. The drone-based solution operates with a smaller team of 8 people, significantly reducing manpower needs by more than 50 percent and minimising potential risks associated with working at height or in complex access areas. The technology provides an efficient solution in comparison with the conventional system. Mohammed Al Ameeri, Director of Maintenance at RTA's Rail Agency, said: 'This pilot initiative reflects RTA's commitment to adopting innovative technologies that enhance safety, optimise resources, and support Dubai's sustainability goals. 'Trialling drone-based facade cleaning is a step towards smarter maintenance practices that reduce environmental impact and safeguard worker well-being, fully aligned with our strategy to transform mobility services across the city.' Al Ameeri added: 'Drones reduce the need for workers to be exposed to high-risk areas, while using less water per station which is a meaningful contribution to our environmental strategy. Working with Keolis MHI on this initiative provides many opportunities, and with the continuous development and enhancement of automated solutions, we can support safer, greener infrastructure maintenance.' The trial has already been providing valuable insights into the potential of drone-assisted cleaning. While traditional methods still offer greater flexibility and detail in some areas, the drone solution presents an exciting starting point for future refinement.
Mid East Info
09-05-2025
- Business
- Mid East Info
The AI Revolution in Brand Communication: A Dubai Perspective
By: Adel Al Awadhi – Marketing and Communications Director, Keolis MHI As we navigate the ever-evolving landscape of marketing in 2025, it's clear that AI has become an crucial tool for brand communication, particularly in tech-savvy hubs like Dubai. The UAE's embrace of AI-driven marketing strategies offers valuable insights for forward-thinking marketing directors worldwide. What can AI do for brand communications? One of the most significant advantages of AI in brand communication is its ability to deliver personalized experiences. In Dubai's competitive market, standing out is crucial, and AI is making this possible through hyper-personalization. By 2025, 90% of online content is projected to be generated or influenced by AI. This trend is evident in the UAE's e-commerce sector, where AI chatbots are being rapidly adopted to enhance the online shopping experience. These chatbots assist customers in navigating websites, answering queries, and providing personalized recommendations based on browsing history Another significant breakthrough for AI is its role in transforming Out-of-Home (OOH) advertising across the UAE and the wider GCC region, with AI leading this evolution. Digital billboards are now equipped with AI-driven analytics that adjust content in real-time based on audience demographics, weather conditions, or even traffic flow. Dubai, known for its futuristic urban infrastructure, is already leveraging AI-powered OOH advertising to create more engaging and dynamic consumer experiences. From tailored ads to the passing audience to smart sensors that analyze foot traffic and optimize ad placements, AI is turning static billboards into interactive brand experiences that drive higher engagement and ROI. What about automation? AI is streamlining operations and driving efficiency in communication and also revolutionizing back-end operations. AI-powered tools can automate routine tasks like social media scheduling, content moderation, and customer service inquiries. This allows marketing teams to focus on strategy and creative innovation. For example, AI chatbots can handle common customer queries, ensuring 24/7 support while freeing up human resources for more complex tasks. Creating a unique opportunity, and in Dubai, with its vision for technological innovation, is uniquely positioned to lead the AI revolution in brand communication. As a global hub for business, tourism, and culture, the city offers an ideal ecosystem for integrating AI into marketing strategies. The UAE's leadership has already set a precedent by launching ambitious initiatives like the UAE National Strategy for AI 2031, aiming to position the country as a leader in AI by harnessing it for public and private sector growth. As we look ahead, the potential for AI in brand communication is limitless. Emerging technologies like generative AI models (such as GPT-4, Midjourney, DALL-E, and beyond) are already enabling brands to create compelling content at scale. In Dubai, where innovation is a cornerstone of growth, embracing AI can set brands apart in an increasingly competitive market. By harnessing the power of AI, Dubai's marketing and communications leaders can drive meaningful engagement, enhance customer experiences, and elevate their brand's presence on the global stage. The future of brand communication is here, and it's powered by AI.
Mid East Info
30-04-2025
- Business
- Mid East Info
Keolis MHI Drives Collective Action During Sustainability Week 2025, Aligning with UAE's Green Agenda - Middle East Business News and Information
Dubai, UAE –April 30, 2025-Keolis MHI successfully concluded its annual Sustainability Week (April 21–25, 2025) under the banner of the 'Keolis MHI Way' , reinforcing its commitment to environmental guardianship and people engagement. The week-long initiative united employees, partners, and stakeholders through webinars, on-ground activities, and eco-conscious competitions, spotlighting the company's role as a catalyst for sustainable urban mobility in line with the UAE's 2031 Vision and Dubai Clean Energy Strategy 2050. Building on previous successes, Sustainability Week 2025 offered a dynamic blend of education, innovation, and hands-on participation. Interactive webinars featured experts discussing topics such as carbon-neutral mobility, circular economy practices, and even celebrating Earth Day, reflecting Keolis MHI's global leadership in low-carbon transport solutions. Employees actively participated in a planet-focused trivia competition and embraced a print-free day to minimize paper usage. Additionally, the week featured the on-ground delivery and installation of new air purifiers at the company's operational center, enhancing workplace air quality and demonstrating Keolis MHI's commitment to a healthier, more sustainable environment. Paul Williams, QHSE Director at Keolis MHI, emphasized the deeper significance of the week, stating, 'Sustainability Week isn't just an event, it's a mindset. By empowering our teams to adopt eco-conscious practices, we're not only reducing our footprint but also shaping the future of urban mobility. Our 2025 activities, from energy management to waste-recovery innovations, prove that sustainability and operational excellence go hand-in-hand.' Keolis MHI's Sustainability Week initiatives are closely aligned with national ambitions, directly supporting the UAE's 2031 Vision by accelerating green transportation and promoting responsible consumption. The week also marks another important milestone in the company's ongoing journey to embed environmental responsibility into its corporate DNA. By prioritizing employee engagement, fostering community partnerships, and deploying cutting-edge solutions, the company continues to set new benchmarks for the transportation sector while actively contributing to the UAE's position as a global leader in sustainability.
Web Release
29-03-2025
- Business
- Web Release
Emirati Human Resources Development Council and Keolis MHI enhance national workforce training in transport and technology sectors
By Editor_wr On Mar 29, 2025 The Emirates Human Resources Development Council (EHRDC) has extended its partnership with Keolis MHI, the operator and maintainer of Dubai Metro and Dubai Tram, to provide high-quality training sessions for university students and Higher Colleges of Technology (HCT) students in Dubai. This initiative seeks to equip students with practical skills and empower them to enter the job market with confidence and competence. The collaboration aligns with EHRDC's unwavering commitment to empowering and qualifying Emirati talent while boosting their role in driving the country's digital economy. In 2024, Keolis MHI's training program benefited 104 students, including 66 Emirati students. The program offered training to students in various major fields to meet the evolving demands of the digital economy and smart transport sector. Key disciplines covered by the program were electrical engineering, mechanical engineering, industrial engineering, information technology, mechatronics, international relations, marketing and communications, project management, computer science, network and systems administration, among others. His Excellency Abdullah Ali bin Zayed Al Falasi, Deputy Chairman of EHRDC and Director-General of the Dubai Government Human Resources Department, said: 'At EHRDC, we strive to establish strong strategic partnerships with private sector companies to create new opportunities for Emirati talent, further contributing to the nation's vision of fostering a sustainable, knowledge-based economy driven by national expertise, technological innovation, and future industries'. Abdulaziz Al Falahi, General Superintendent of Recruitment at EHRDC, said: 'The partnership with Keolis MHI embodies the Council's commitment to empowering Emirati students by equipping them with the skills and expertise needed to succeed in the competitive job market'. He also emphasized the Council's dedication to providing practical training opportunities in key sectors such as transportation and technology, ensuring that the next generation of national talent is well-prepared to drive economic growth and support the UAE's digital transformation. Furthermore, H.E. Abdullah Ali bin Zayed Al Falasi highlighted that the partnership with Keolis MHI is a testament to EHRDC's goal of empowering national talents through hands-on training and professional qualification courses. He further underscored that these training programs provide students with numerous valuable opportunities to perfect their technical and professional skills and empower them to play a pivotal role in economic development while meeting the evolving requirements of the future job market. David Franks, Managing Director of Keolis MHI, emphasised the significant role of the collaboration with EHRDC in attracting, nurturing and developing a vast pool of young Emirati talents. Furthermore, he reaffirmed the company's steadfast dedication to promoting an advanced training environment that equips students with vital technical skills, boosts their competitiveness and prepares them to succeed in the smart transport sector while contributing to its continuous development. Amal Abdullatif, Chief People Officer at Keolis MHI, said: 'Rail transport's next generation stands as a strategic pillar of the future of smart mobility. We are delighted to partner with EHRDC in providing 100 apprenticeship opportunities for Emirati students during our 2025 intake. With 14 students already on board, we encourage eligible and ambitious candidates to submit their applications.' The partnership seeks to provide specialised training programs, offering Emirati students practical workplace experience, giving them a competitive edge in the job market and increasing their employment prospects in leading technology, transport and infrastructure companies. This initiative highlights EHRDC's unwavering dedication to reinforcing collaborations between public and private sectors, while delivering top-notch training opportunities that enable Emirati youth to build successful careers in key industries such as transport, technology and engineering. Comments are closed.
