Latest news with #KeralaKhadiandVillageIndustriesBoard
New Indian Express
21-07-2025
- Business
- New Indian Express
Kerala Khadi Board set to launch eco-friendly advocates' coats
KOZHIKODE: The Kerala Khadi and Village Industries Board is set to launch a new line of eco-friendly advocates' coats next month. The initiative will be introduced in the state first and then likely be expanded to other parts of the country in the coming months. The official launch of the khadi advocates' coat will be held at St Teresa's College in Ernakulam on August 19. Industries Minister P Rajeeve will inaugurate the initiative by presenting the first coat to Kerala Advocate General Gopalakrishna Kurup K. The event will coincide with the launch of the Khadi Board's Onam collection. The concept was inspired by the board's success in introducing khadi coats for doctors and nurses in government medical institutions. 'Following the launch of khadi overcoats for medical professionals, the Directorate of Medical Education issued a circular recommending their use in all government medical, dental and nursing colleges. The Medical Commission of India too supported the initiative. This encouraged us to explore similar attire for advocates,' said Khadi Board secretary K A Ratheesh. P Jayarajan, the vice-chairman of the board, and Ratheesh had met the AG on July 15 to discuss the feasibility of adopting khadi, a fabric known for its low carbon footprint, for advocates. In a discussion, the board officials highlighted the practical and health-related benefits of using khadi. 'Black coats traditionally worn by advocates can get extremely uncomfortable during summer and may lead to skin issues. Khadi, on the other hand, is breathable, skin-friendly and suitable for all weather conditions,' Ratheesh said. Meanwhile, a fashion show, showcasing the board's new line of digitally printed sarees and full Onam collection, will be held in collaboration with the fashion technology department of St Teresa's College on August 19. The Khadi Onam rebate sale will be held from August 1 to September 4, under the slogan 'Enikkum Venam Khadi' (I too want khadi). To promote sales, the board has announced customer rewards worth `25 lakh. Prizes include an electric car, 14 electric scooters, and Rs 5,000 cash awards for 50 customers, all to be distributed through a lucky draw.
The Hindu
02-07-2025
- Business
- The Hindu
Khadi board sets ₹100 crore Onam sales target with ‘I Also Want Khadi' campaign
The Kerala Khadi and Village Industries Board will launch a Statewide 'I Also Want Khadi' campaign from August 1 to September 4, aiming for a ₹100 crore turnover during the Onam season. Announcing the initiative at a press conference held at Payyambalam Rest House on Wednesday, board vice-chairperson P. Jayarajan said the campaign will feature a 30% rebate on Khadi clothes and gifts schemes worth ₹25 lakh. In a major push to popularise Khadi among youth and government employees, credit facilities of up to ₹1 lakh will be provided to eligible people. Highlighting the success of recent marketing strategies, Mr. Jayarajan said that the diversification into online sales through Khadi Trends and Vibes and partnership with the Kerala Institute of Fashion Technology for branding Dees clothing line have significantly boosted Khadi's acceptance. Export of Khadi products to Italy, Gulf and other countries has also commenced, he added. To further enhance the board's revenue, a special officer has been appointed to study the commercial potential of available materials. Based on the report, surplus resources will be converted into income- generating products. An agreement with Indian Oil Corporation have paved the way for opening petrol outlets in Pappinissery, Kannur, and Mavungal, Kasaragod, Mr. Jayarajan said. Plans are also under way to rejuvenate Khadi Cooperative Societies, including those under Scheuled Caste and Scheduled Tribe categories, with new schemes and financial support. In a parallel development, the Pattiam Social Service Society, under the Khadi Board's Special Employment Generation Programme Scheme, launched a new fabric enhancer - Pattiam's Super Stiffy After Wash. The product was officially released by Mr. Jayarajan, who handed over the first purchase to Khadi Nassar, a consumer. It is priced at ₹210 for 1 litre, ₹110 for 500 ml and ₹50 for 200 ml and will be available at Khadi outlets across Kerala.
