Latest news with #KeralaStateBeveragesCorporation
New Indian Express
18-05-2025
- Business
- New Indian Express
Kerala beer sales losing fizz, decline 8.6 per cent in two years
KOCHI: Kerala, it seems, is no longer looking to beat the heat with a chilled bottle of beer! Over the 2023-25 period, consumption of the beverage in the state declined by a sharp 8.6%, or nearly 10 lakh cases. This downturn underscores Kerala's enduring preference for hard liquor, a characteristic of its traditionally brown spirits market that holds firm even during record-breaking heat, as data from the Kerala State Beverages Corporation (Bevco) confirms. Bevco managing director Harshita Attaluri told TNIE that beer consumption has been on the decline over the past two years, and she attributed the slump to public preference. As per the Beverages corporation's data, beer sales slumped from 112 lakh cases -- both wholesale (to bars) and retail (Bevco outlets) — in 2022-23 fiscal to 102.39 lakh cases in 2024-25. Meanwhile, consumption of Indian Made Foreign Liquor (IMFL) through the wholesale and retail routes surged by 9.74 lakh cases in the two-year period to 229.12 lakh cases. In contrast, beer sales increased year-on-year by 9% nationally during 2024-25, according to Brewers Association of India (BAI), the apex body of the Indian beer industry, representing India's leading beer manufacturers.
New Indian Express
14-05-2025
- New Indian Express
Fire engulfs Bevco warehouse in Tiruvalla
PATHANAMTHITTA: A massive fire broke out at the Kerala State Beverages Corporation (Bevco) warehouse and an adjacent office in Pulikeezhu in Tiruvalla on Tuesday night, destroying liquor worth several lakhs of rupees. Officials said the fire, which erupted around 8.15pm, has gutted a significant portion of the warehouse. According to residents, there were some welding works going on in a building in the area. Some of them alleged that a spark from these works can be the reason behind the fire. 'As the spirit was stored in the bottles, the fire intensified,' a local resident the fire force officials did not respond to this. The exact cause of the fire remains unknown. Seven fire departments were deployed at the site to control the blaze. Despite relentless efforts for over an hour, the fire could not be brought under control, and a large section of the facility was reduced to ashes. According to initial reports, due to the fire, small explosions occurred with the burning of liquor bottles. Near to the godown, there is a distillery producing Jawan brand liquor. A senior fire department official confirmed that a portion of the godown was destroyed. 'An investigation into the cause will follow once the fire is fully extinguished,' the official said. The incident is likely to cause significant financial loss for Bevco and raise concerns about the safety measures at its warehouses. The authorities are expected to assess the extent of the damage and initiate a detailed inquiry into the incident.
The Hindu
13-05-2025
- The Hindu
Fire engulfs Bevco warehouse in Thiruvalla, liquor worth crores of rupees destroyed
A massive fire broke out at the Kerala State Beverages Corporation (Bevco) warehouse in Pulikeezh on Tuesday night, destroying liquor worth crores of rupees. Officials said the fire, which broke out around 8.15 p.m., gutted a significant portion of the warehouse. Seven fire engines were deployed to the site to control the blaze. Despite relentless efforts for over an hour, the fire could not be brought under control and a large section of the facility was reduced to ashes. The fire caused small explosions with the burning of liquor bottles. A distillery producing Jawan brand liquor is situated close by. The exact cause of the fire remains unknown. 'An investigation into the cause will follow once the fire is fully extinguished,' said an official. Authorities are expected to assess the extent of the damage and initiate a detailed inquiry into the incident. Firefighting operations continued at the site till late into the night
