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Time of India

Vikram Solar's new TVC promotes a brighter future driven by solar energy

HighlightsVikram Solar, one of India's leading solar photovoltaic module manufacturers, has launched its inaugural television commercial ad campaign titled 'Khushiyon Wali Sunshine' to penetrate the growing energy market in the country. The advertisement features a young protagonist who uses the word 'Hanji' as a metaphor for assurance and care, demonstrating how Vikram Solar provides dependable energy solutions in everyday life. The campaign aims to inspire individuals and businesses to adopt clean energy as a joyful choice, reflecting Vikram Solar's commitment to innovation, reliability, and a sustainable future. Vikram Solar , one of India's solar PV module manufacturers , has launched its first ever TVC ad campaign — ' Khushiyon Wali Sunshine '. The launch marks the first of many efforts by the brand to penetrate the growing energy market in the country. At the heart of this debut TVC is a simple yet powerful message- that with Vikram Solar, every challenge finds a seamless, caring solution. The film showcases a spirited young protagonist who uses this simple word – Hanji, that becomes a powerful metaphor for assurance, care, and the brand's promise of a dependable energy solution. Set in a serene hill town, the film follows a local family hosting guests, with their youngest member eagerly taking on every little responsibility, responding to every request with a cheerful 'Hanji'—a word that quietly reassures, 'I am here for you.' Through everyday moments- adjusting lights, ensuring comfort and anticipating needs, the narrative subtly highlights how Vikram Solar powers every corner of the home. The child's gentle affirmation becomes much more than a reply, it establishes that with every ray of sunshine, Vikram Solar is lighting up lives—one 'Hanji' at a time. 'Khushiyon Wali Sunshine' is more than an ad. It's a celebration of Vikram Solar's vision to touch lives - highlighting how households and businesses can transition from traditional energy sources to efficient solar solutions , the company stated in a press release. The 'Khushiyon Wali Sunshine' ad film is now live across multiple TV channels, digital platforms and other media, supported by an integrated strategy that includes social media activations as well. Gyanesh Chaudhary , chairman and managing director, Vikram Solar, said, 'With 'Khushiyon Wali Sunshine,' we aim to inspire individuals and businesses to adopt clean energy not just as a necessity, but as a joyful, forward-looking choice. This campaign reflects our continued commitment to innovation, reliability, and building a brighter, greener tomorrow.' Vikram Solar launched this brand campaign 'Khushiyon Wali Sunshine', aimed at championing clean energy with a human touch, it added. Building on the momentum, the campaign now expands to include Vikram Solar's first-ever TVC, bringing the message of sustainable living and everyday joy to a wider national audience. Watch the video here: