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Apiture Introduces Fintech Connector to Accelerate Innovation for Community Banks and Credit Unions
Apiture Introduces Fintech Connector to Accelerate Innovation for Community Banks and Credit Unions

Business Wire

time13 hours ago

  • Business
  • Business Wire

Apiture Introduces Fintech Connector to Accelerate Innovation for Community Banks and Credit Unions

WILMINGTON, N.C.--(BUSINESS WIRE)-- Apiture, a leading provider of digital banking solutions, today announced the launch of Fintech Connector, enabling fintech partners to rapidly integrate their solutions with the Apiture Digital Banking Platform, without the need for custom integrations. In today's dynamic banking landscape, financial institutions are looking to harness fintech innovation to meet the evolving expectations of their account holders. With Fintech Connector, fintech partners can integrate directly with the Apiture Consumer Banking and Business Banking solutions, enabling Apiture clients to select and deploy new services that align with the needs of their account holders and their institution's strategy. Likewise, Fintech Connector empowers financial institutions to deploy features they have built in-house directly into the Apiture Digital Banking Platform. Fintechs taking advantage of Fintech Connector benefit from rapid deployment through a single integration point as well as exposure to hundreds of Apiture community bank and credit union clients. The first partner to integrate with the Apiture platform through Fintech Connector is InvestiFi, a digital investing provider that enables account holders to buy and sell investments directly from their checking accounts. The fintech eliminates the need to move money to external parties to invest, helping banks and credit unions keep deposits within their institutions. Apiture clients can now access InvestiFi directly from Fintech Connector. 'InvestiFi couldn't be more excited to be the first fintech integrated to Apiture through its new Fintech Connector program,' said InvestiFi CEO Kian Sarreshteh. 'With InvestiFi's patent pending Investing from Checking solution now integrated into Apiture's online and mobile banking solutions, Apiture's extensive ecosystem of banks and credit unions can drive new streams of non-interest income, deposit growth, and digital engagement. It's been inspiring watching our teams collaborate to get an innovative product to market, and we are thrilled to have Apiture as a strategic partner for InvestiFi.' 'At Apiture, we pride ourselves on our ability to quickly deliver meaningful innovation to our clients,' said Apiture Chief Operating Officer Chris Cox. 'Fintech Connector complements our ongoing development efforts, providing a new way for banks and credit unions to tailor the digital banking experience to meet the needs of their communities. We are excited to offer this integration option that benefits both fintechs and financial institutions alike.' Apiture's Fintech Connector is now live and open to new fintech partnerships. About Apiture Apiture delivers award-winning digital banking solutions to banks and credit unions throughout the U.S. Our flexible, highly configurable solutions meet a wide range of financial institutions' needs, from leveling the playing field with larger institutions to supporting growth through innovative data intelligence and embedded banking strategies. With our API-first approach, our clients can maximize the capabilities of their platform while preserving a seamless user experience. Our exclusive focus on digital banking, and a team with hundreds of years of collective experience working at U.S. financial institutions, means we are dedicated to meeting the unique needs of our clients while providing a level of support that is unmatched in the industry. Apiture is headquartered in Wilmington, North Carolina. To learn more, visit About InvestiFi InvestiFi, Inc. is the only InvestTech Platform designed to allow for trading to and from deposit accounts, enabling credit unions and community banks to retain more assets and attract new account holders. Through its exclusive funds flow and user-friendly interface, InvestiFi empowers every credit union and community bank to provide their account holders with the ability to navigate the complexities of financial markets with ease from within their current online banking experience. At the heart of InvestiFi's mission is the goal of democratizing investing and supporting community financial institutions, ensuring that wealth-building opportunities are accessible to everyone.

River Valley Credit Union chooses InvestiFi for investing in cryptocurrency and securities
River Valley Credit Union chooses InvestiFi for investing in cryptocurrency and securities

Finextra

time27-05-2025

  • Business
  • Finextra

River Valley Credit Union chooses InvestiFi for investing in cryptocurrency and securities

InvestiFi, the only InvestTech platform bringing investing inside, enabling members to invest from their checking account with their trusted financial institution, has announced its partnership with River Valley Credit Union (RVCU). 0 This new partnership with RVCU will allow its members to invest in cryptocurrencies, and securities, and have access to a guided investing tool. With the increasing demand for digital investing tools that are easy to access and understand, RVCU is taking a major step forward to meet its members where they are online or on the go and ready to take control of their financial futures. By integrating with InvestiFi's solution, RVCU aims to eliminate the friction that many members face when using third-party investing apps that often lack personalized support, trusted brand association, or integrated financial education. 'We're excited to partner with River Valley Credit Union and bring seamless investing capabilities to its members,' said Kian Sarreshteh, CEO of InvestiFi. 'Most community financial institution members don't have the capital or access needed to work with a traditional financial advisor and are often pushed toward fragmented, third-party solutions. Our goal is to change that by giving credit unions the tools to offer investing right inside their digital banking experience—with built-in education, choice, and simplicity.' Through the partnership, RVCU will roll out InvestiFi's full suite of investment solutions: • Guided investing, which offers members professionally managed portfolios aligned with their personal risk tolerance and financial goals; • Self-directed investing, giving members the ability to buy and sell over 8,600 individual stocks and ETFs directly from their checking accounts; • Cryptocurrency investing, with access to 25+ digital assets and the flexibility for RVCU to tailor its coin offerings to align with member preferences and institutional risk tolerance. This embedded investing experience will be fully integrated into RVCU's existing digital banking platform, ensuring a seamless and secure user experience. In addition, InvestiFi's suite of financial education tools will help RVCU members better understand the investing process, the risks involved, and how to make informed financial decisions. 'Our members are our top priority, and we're always looking for innovative ways to serve them better,' said Lee Spivey, President and CEO of River Valley Credit Union. 'This partnership with InvestiFi allows us to bring digital investing directly to our members, without the need to send them to unfamiliar or unsupported platforms. We're excited to provide them with tools to grow their wealth in a way that aligns with our values of transparency, trust, and financial empowerment.' Spivey added, 'At RVCU, we believe that the opportunity to invest should be available to everyone, regardless of their starting point. By offering simplified investing within our digital banking experience, we're continuing our legacy of supporting members through every stage of their financial journey.' Founded to provide fair and accessible financial services to working-class communities underserved by traditional banks, River Valley Credit Union has grown into a trusted financial partner for thousands of individuals and families across generations. This new partnership with InvestiFi marks another chapter in that commitment—making digital investing inclusive, secure, and available to all. The InvestiFi platform will be available to RVCU members later this year.

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