Latest news with #KicksLounge
Hypebeast
23-05-2025
- Entertainment
- Hypebeast
Kicks Lounge and Jordan Brand Turn Akron Into a Global Stage for Sneaker Culture
On May 16, Akron, Ohio—far from the usual streetwear capitals—was transformed into a cultural crossroads with an immersive gallery experience co-hosted byKicks LoungeandJordan Brand. Timed to celebrate the release of theAir Jordan 3 Reimagined Seoul 2.0, the one-day event transcended typical sneaker drops by reframing footwear as a vessel for storytelling, cultural identity, and heritage. Drawing a crowd of sneakerheads, tastemakers, and stars alike the activation proved that even a warehouse in Akron could become a global epicenter for style and soul. Thematically rooted in three pillars — Seoul (heritage), Soul (community), and Sole (expression) — the event was an exploration of cultural synergy. From the legacy of Korean street style to the influence of sneaker culture and the global resonance of Jordan Brand, the event forged a visual and emotional dialogue between communities. A curated gallery traced the cultural arc of the AJ3 Seoul 2.0, while large-scale installations like a six-foot sculpture of the sneaker and a reimagined Korean flag set the tone for a space where legacy met hype. The 3D Jumpman centerpiece further reinforced MJ's reach, symbolizing not just a brand but a movement. Beyond the visuals, the experience at the Kicks Lounge warehouse was designed to hit all senses. Korean-inspired bites and original cocktails were served at a sleek specialty bar, while Ohio's top DJs–led by DJ Eso, DJ Pikachieu, and DJ Corey Grand, along with the Lunar Underground team–kept the energy high with live performances that blurred the lines between event and celebration. Traditional Korean food and desserts were provided by Pokebap and Sweet and Shiny. Exclusive giveaways like collaborative totes by LA-based brand Firme Atelier, and shirts by KoreLimited, ensured attendees walked away with more than memories. Overall, the event was an experience that felt both global and grounded. For Jordan Brand, the event marked a bold, community-rooted presence in Akron, pushing the boundaries of where sneaker culture can thrive. For Kicks Lounge, it was a flex of creative vision and local relevance — transforming retail into a platform for storytelling, identity, and shared moments. The result was a multi-sensory celebration that turned a product launch into a cultural flashpoint, proving once again that the Air Jordan legacy is about the shoes and the stories they carry. Head to Kicks Lounge'sofficial websiteto see its latest offerings and to learn more about one of Northeast Ohio's best sneaker and streetwear retailers.
Time Business News
22-05-2025
- Entertainment
- Time Business News
Kicks Lounge x Seoul, Soul, Sole Sizzled as Air Jordan's Hottest Sneaker Drop of the Year
This past weekend, Akron, Ohio was the epicenter of sneaker culture as Kicks Lounge unveiled 'Seoul, Soul, Sole'—an immersive, sold-out experience blending Korean heritage, street culture, and the highly anticipated release of the limited-edition Air Jordan 3 'Seoul 2.0.' Curated by Korean-American designer and Kicks Lounge founder Thomas Kim, the event was more than a launch. It was a statement. As an Akron native chosen by Jordan Brand to debut the sneaker, Kim responded with a deeply personal vision—transforming a reimagined warehouse into a cultural playground rooted in legacy, creativity, and community. Guests were welcomed into a full-sensory gallery experience, complete with neon Jumpman and Korean flag installations, a towering six-foot sculpture of the Air Jordan 3 'Seoul 2.0,' and immersive storytelling elements that celebrated Kim's heritage. A 'Window into Korean Heritage' installation served as the heartbeat of the space, while live DJ sets from DJ ESO, 100 Grand, and DJ Pikachieu kept the energy high. Curated bites, Korean-inspired cocktails, and food trucks added to the electric atmosphere, offering guests a chance to taste the cultural fusion on display. This was also one of the first opportunities for sneakerheads to get their hands on the AJ3 'Seoul 2.0' ahead of its broader release, making the drop one of the most talked-about of the year. Exclusive giveaways and raffles heightened the excitement, while attendees from across the country came out in force, including celebrities and pro athletes like Jerome Baker of the Cleveland Browns, Justin Layne of the Steelers, Mohamed Sanu of the Falcons, actress and recording artist Briannagh D, and YouTuber and college basketball standout Robert Fomby. 'This wasn't just a sneaker drop—it's a movement,' said Kim. 'Seoul, Soul, Sole bridges my Korean roots with the Akron community. It's about honoring legacy, embracing culture, and showing how far style can travel when it's built on something real.' The event solidified Kicks Lounge as a creative force in sneaker culture, and 'Seoul, Soul, Sole' as one of the boldest expressions of identity and design this year. Event coverage and photos can be found at B-roll footage is available at the provided link, and additional photography is hosted on WireImage. For updates, follow the journey on Instagram at @KicksLounge. TIME BUSINESS NEWS
