Kicks Lounge x Seoul, Soul, Sole Sizzled as Air Jordan's Hottest Sneaker Drop of the Year
This past weekend, Akron, Ohio was the epicenter of sneaker culture as Kicks Lounge unveiled 'Seoul, Soul, Sole'—an immersive, sold-out experience blending Korean heritage, street culture, and the highly anticipated release of the limited-edition Air Jordan 3 'Seoul 2.0.'
Curated by Korean-American designer and Kicks Lounge founder Thomas Kim, the event was more than a launch. It was a statement. As an Akron native chosen by Jordan Brand to debut the sneaker, Kim responded with a deeply personal vision—transforming a reimagined warehouse into a cultural playground rooted in legacy, creativity, and community.
Guests were welcomed into a full-sensory gallery experience, complete with neon Jumpman and Korean flag installations, a towering six-foot sculpture of the Air Jordan 3 'Seoul 2.0,' and immersive storytelling elements that celebrated Kim's heritage. A 'Window into Korean Heritage' installation served as the heartbeat of the space, while live DJ sets from DJ ESO, 100 Grand, and DJ Pikachieu kept the energy high. Curated bites, Korean-inspired cocktails, and food trucks added to the electric atmosphere, offering guests a chance to taste the cultural fusion on display.
This was also one of the first opportunities for sneakerheads to get their hands on the AJ3 'Seoul 2.0' ahead of its broader release, making the drop one of the most talked-about of the year. Exclusive giveaways and raffles heightened the excitement, while attendees from across the country came out in force, including celebrities and pro athletes like Jerome Baker of the Cleveland Browns, Justin Layne of the Steelers, Mohamed Sanu of the Falcons, actress and recording artist Briannagh D, and YouTuber and college basketball standout Robert Fomby.
'This wasn't just a sneaker drop—it's a movement,' said Kim. 'Seoul, Soul, Sole bridges my Korean roots with the Akron community. It's about honoring legacy, embracing culture, and showing how far style can travel when it's built on something real.'
The event solidified Kicks Lounge as a creative force in sneaker culture, and 'Seoul, Soul, Sole' as one of the boldest expressions of identity and design this year.
Event coverage and photos can be found at www.KicksLounge.com. B-roll footage is available at the provided link, and additional photography is hosted on WireImage. For updates, follow the journey on Instagram at @KicksLounge.
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