Latest news with #Kidults
Campaign ME
6 days ago
- Business
- Campaign ME
Platinumlist rebrands to connect closer with community of 9 million+ MENA users
Platinumlist, an entertainment and events discovery and cultural platform in the Middle East, has revealed details about the comprehensive rebrand of its platform in line with the company's global expansion plans as well as the demands of the booming events industry in the MENA region. The objective of the rebrand – which repositions Platinumlist as a cultural portal rather than just a ticketing platform – was to reflect the diversity and international scale of Platinumlist's offerings, address its fragmented brand identity, improve brand recognition, and create a more streamlined experience for both users and B2B partners. 'The decision to rebrand the platform was driven by several factors, including the company's expansion across the globe,' said Cosmin Ivan, CEO at Platinumlist. 'This growth presented challenges, as the previous brand identity no longer fully reflected the global and diverse nature of the company's offerings. The prior design was fragmented across different products, which sometimes made brand recognition more challenging for users and B2B partners,' Ivan added. Goals and rollout of the Platinumlist rebrand The rebrand's short-term goals include improving user experience (UX), launching a unified design system, enabling faster and more consistent communication, introducing dark mode and creating a more expressive brand tone. It's mid-term goals include scaling the new design system across multiple languages and markets, redesigning the app, launching a membership programme and digital wallet, as well as expanding into new markets. In a statement shared with Campaign Middle East, Ivan said, 'We have a large and loyal audience, and the main purpose of our rebrand is not to 'capture' markets, but to better reflect and connect with our existing community. As the market leader, we're not aiming to take market share through heavy TV or radio spending.' He added, 'Our focus is primarily on our owned channels — CRM, social media, PR, and other direct communications — supported by a small mix of digital activity. We believe these channels allow us to engage our audience more personally and efficiently, without over-investing in high-cost media such as TV.' Since its founding in 2009, Platinumlist has expanded from a single event type to successfully ticketing more than 100,000 events with 20 diverse categories in nine markets in the GCC and MENA and around the world. The redesigned platform takes cognizance of this expansion and intends to make the discovery and booking of tickets much quicker and more convenient. Stakeholders involved in the rebrand As such, the fresh visual identity – centred around the concept of a 'portal' – created in partnership with design studio Kidults, represents the platform as an entry point to new experiences and emotions. A significant aspect of the redesign is its focus on regional and cultural inclusivity. Platinumlist collaborated with UAE and Saudi-based type designers to develop a new Arabic typographic system and an adapted logo that aligns with the Latin version, creating a flexible and regionally inclusive design system. In line with the rebrand's objectives, the redesigned interface features a cleaner, bolder visual system, improved UX patterns, and dark mode is currently in development to further enhance user experience in various lighting conditions, such as at concerts or cinemas. 'Platinumlist came to us with a bold ambition – to go beyond selling tickets and become a true cultural portal,' said Mike Shishkin, Creative Director at Kidults. 'It wasn't just about a new look, but about rethinking the brand's role, story, and the entire product experience. We worked closely with the Platinumlist on brand strategy, visual identity, UI and content tools. And we're proud to be a part of transforming ticket sales into inspiration,' Shishkin added. The redesign is part of a shift that includes the rollout of a unified design system across all brand materials. This in intended to ensure faster delivery, better consistency and a more human and expressive tone in all communications. The company has also integrated user feedback tools into its process to drive more research-informed product development. The success of the rebrand will be measured through brand perception surveys and polls with Platinumlist audiences. The brand is also rolling out a series of product and tech updates alongside the rebrand, aiming to improve the user experience and, ultimately, increase its conversion rate, which will also be measured. CREDITS: Client: Platinumlist Design studio: Kidults
Associated Press
20-03-2025
- Entertainment
- Associated Press
The Execs Collect Show™ Announces Successful Toy Fair: A Celebration of Innovation, Creativity and Collectibles
Kidults, Collectibles, S.T.E.A.M. Innovations, Licensing and Personalization Lead the Way 'We celebrate the success of Toy Fair and look forward to bringing exciting interviews to our audience and sharing the bright future of collectibles and the Execs Collect Show' — Fanny Dunagan, CEO, Tech Legacies DALLAS, TX, UNITED STATES, March 20, 2025 / / -- The Execs Collect Show is thrilled to announce the resounding success of this year's Toy Fair in New York City, which saw an enthusiastic turnout of industry professionals, executive collectors, retailers and manufacturers from around the world. The event was packed with insightful interviews, cutting-edge toy technology showcases, and engaging discussions that highlighted the diverse and innovative world of play. 'Play is important for all ages, toys are for all of life's seasons, celebrations and occasions', says award winning, toy industry veteran, Jacob R. Miles III, aka the Prince of Play™ The Execs Collect Show captured interviews that featured several industry experts who shared their perspectives on current trends and future opportunities in the collectible space. Key interviews and highlights that will be included in future shows: Heritage Auctions Executive, (who collects toys) interview: A deep dive into the world of high-value collectibles with industry leader from Heritage Auctions, exploring trends, valuable insights and opportunities for our viewers. Fun in Motion Toys: A fascinating discussion on the intersection of math, geometry, engineering, and technology behind Fun in Motion Toys, revealing the educational and mental health value of play. Prime 3D Puzzles Technology and 1Di Inc: An exploration of the latest advancements in 3D puzzle technology, showcasing how these intricate designs captivate both young and adult audiences. Crane Machines and Software: An exclusive executive interview highlighting the hardware and software driving crane machines, the software behind them and their collectibles. We shine the light on a new trend emerging in America. Find out how these crane machines are being gamified and revolutionizing the collectible market with UNIS Technology Ltd. The Controllors™ media franchise, character Sensaron was spotted at Toy Fair and interviewed. They continue to captivate fans, drive interest and solidify the Controllors place among collectibles. Get ready for the next big show! The upcoming Execs Collect Show promises even more exciting showcases, interviews, and discussions from the Toy Fair that will continue to push the boundaries of innovation and creativity in the world of collectibles. 'We celebrate the success of Toy Fair and look forward to bringing exciting interviews to our audience and sharing the bright future of collectibles and the Execs Collect Show!' says Fanny Dunagan of Tech Legacies and Co-host of the Execs Collect Show. The Toy Fair and the Collectible Space: This year's toy fair demonstrated how the growing collectible space is evolving with impressive stats showing a significant increase in the popularity of kidult purchased toys. Industry reports indicate a notable rise in sales, with the demand for these pop culture and sports focused toy figures, cards and games growing among adult collectors. Execs Collect Show introduces a new show segment, 'Exec Appeal' that will spotlight the most coveted and innovative collectibles that appeal to executives and entrepreneurs, providing viewers with exclusive insights and behind-the-scenes access. We invite advertisers and sponsors to join us by partnering with the Execs Collect Show. Your partnership will help us continue to bring unparalleled content and experiences to our dedicated high-income audience and drive exclusive attention to your business as well. About Toy Fair™ The Toy Association, founded in 1916, the business trade association produces the world-renowned Toy Fair in New York City; hosts marketplace activities in Los Angeles; engages in state, federal, and international advocacy on behalf of its members; supports the inventor and design community through People of Play™ and its numerous assets and events, including the consumer facing Chicago Toy and Game Fair; sustains the Canadian Toy Association and more. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual economic impact of $157.5 billion. About the Execs Collect Show™ Execs Collect™ Show is a series set in a modern studio, grounded in the roles and backgrounds that technology executives play in the creation and collection of vintage and modern collectibles. The show is filmed in the Dallas-Ft. Worth Metroplex. Nostalgia is used as a powerful emotion that creates a strong bond between viewers and the show. By tapping into childhood memories, it elicits positive emotions and a sense of familiarity, leading to its increasing viewership. Kidults are growing, loyal viewers, as their emotional connection with pop culture and sports brands extends beyond fleeting trends. The Exec Collect™ Show was launched by Tech Legacies, a media company serving the technology industry and MAP Digital Network, a leader in innovative digital media and content development. MAP Digital Network - MAP Labs +1 214-763-1134 LinkedIn YouTube Legal Disclaimer:
