a day ago
Post Malone Fronts SKIMS Mens Campaign Featuring Realtree® Camo
Kim Kardashian'sSKIMScontinues to evolve its menswear category with a new collection centered on the line's easy loungewear silhouettes and a new camo print. Tapping rapper and singerPost Malonefor the campaign, the range includes the Heavyweight Fleece Jogger, Zip-Up Hoodie, SKIMS Basics T-Shirt, as well as the introduction of Realtree® camouflage-printed styles.
Shot by Theo Wenner on a Utah ranch, the campaign departs from SKIMS' minimal, neutral aesthetic for a rugged aesthetic aligned with Post Malone's ethos. The brand introduces its new Heavyweight Fleece fabrication, offering an innovative material centered on warmth, durability, and comfort.
Elsewhere, a limited-edition selection of Realtree® camouflage-printed styles, including underwear, t-shirts, and fleece separates. The brand also debuts new lounge pieces focused on offering tactile softness and an ideal fit.
Camouflage has become a part of Post Malone's recognizable aesthetic. In collaboration with Stanley 1913, the artist released camouflage-coated drink vessels, including Stanley's Quencher H2.0 FlowState Tumbler and Easy Fill Flask. While SKIMS has explored variants of camouflage, the new range fronted by Post Malone is the brand's first use of official Realtree® prints.
The new SKIMS Fall 2025 menswear line will arrive in stores and online August 21.
