19-05-2025
Sainsbury's unveils twist on classic biscuit that leaves shoppers divided
The humble Custard Cream has become a beloved British biscuit over the years. Perfect with a cup of tea or for snacking on its own, it is a staple for many households.
Said to have originated in the UK as early as 1908, the sandwich-style biscuit boasts a creamy custard-filling, while the buttery biscuits usually feature an embossed baroque pattern.
However, Sainsbury's has often shaken things up with its Custard Cream Twists range that boasts a selection of unique flavours. The latest? A lemon meringue pie flavour filling.
While these limited edition biscuits are not currently available to buy online, foodie social media group Newfoodsuk recently spotted them in store and couldn't wait to share them with their loyal fanbase.
Since the latest addition offers a zesty twist on the otherwise simple Custard Cream, multiple shoppers quickly flocked to the comments to express their enthusiasm, while loyalists admitted they weren't as keen for a change.
It's not the first time that Sainsbury's shoppers have been left divided over a new flavour, as the supermarket also launched a limited edition filling for Easter that was said to boast the flavour of hot cross buns.
Usually retailing at 65p a pack, the supermarket's Custard Cream Twists have boated multiple other flavoured filling over the years, this includes peach and banoffee pie.
As for the latest lemon meringue pie Custard Cream's, shoppers were quick to voice their own thoughts after they were shared to the Newfoodsuk Facebook page, with many of them divided over whether they would be good or not.
One shopper who was keen on the new flavour said: "I brought a pack yesterday and they are a must buy they are so good."
Someone else admitted: "Kimmy, I NEED these."
Another shopper who was quite interested wrote: "These look yummy."
Nevertheless, not everyone was keen on the zesty filling, as one disappointed shopper said: "These sound nice but they're not, there's virtually no taste to them and the smell is more like toffee or burning caramel."
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Another shopper who wasn't overly fond of the flavour said: "Na they sound jank lol."
Meanwhile, loyal fans of the original biscuit were left a little confused at the flavour switch-up, with some saying replacing the classic custard filling for something different meant they could no longer be classed as Custard Creams
One shopper who thought this wrote: "I saw how can they be Custard Creams if they are lemon meringue????"
A shopper shared similar thoughts by writing: "They're no longer Custard Creams are they?"
It's worth mentioning that Custard Creams are not the only biscuit that Sainsbury's has given a makeover to, as the supermarket also offers Bourbon Twists that offer the beloved chocolatey biscuit in two flavours - caramel and black forest.
Sainsbury's shoppers can check their local store for the new Custard Cream Twists with a lemon meringue pie flavour filling now.
