Latest news with #KinEuphorics
Tatler Asia
31-07-2025
- Entertainment
- Tatler Asia
Zero-proof drinks are big business: 8 celebrity-backed non-alcoholic beverages
2. Bella Hadid – Kin Euphorics Kin Euphorics, helmed by CEO Jen Batchelor, originally launched in 2018 with Bella Hadid joining as co-founder and chief innovation officer in 2021. The brand moves beyond the typical mocktail by delivering 'functional' zero-proof drinks designed to support wellness. Expect adaptogens and nootropics in every can—Kin has become a leading name for those keen to drink non-alcoholic without sacrificing complexity or flavour. 3. Katy Perry – De Soi De Soi debuted in January 2022 just in time for that year's Dry January. Katy Perry's brand reimagines aperitifs for the sober set, bringing a sophisticated, European sensibility to the growing market for zero-proof spritzes. Each bottle features botanical blends, offering an intriguing, non-alcoholic pour that doesn't patronise grown-up palates. 4. Tom Holland – Bero Launched in October 2024, Bero offers a fresh take on non-alcoholic beer. Tom Holland sidesteps the clichés of celebrity-owned brews with a brand appealing to a new generation of drinkers. This crisp and refreshing brew features carefully balanced malt and hop profiles that deliver the complexity and satisfaction of traditional beer, without the alcohol content. The brand's marketing strategy focuses on cultural relevance and inclusivity, positioning zero-proof choices as bold and aspirational. 5. Luann de Lesseps – Fosé Fosé arrived in 2021 and became more widely available by 2022. Real Houswife Luann de Lesseps' non-alcoholic wine alternative targets those who refuse to abandon the ritual of the glass. It delivers all the occasion, none of the after-effects, proving zero-proof options can hold their own. 6. Lewis Hamilton – Almave Lewis Hamilton brought Almave to market in late October 2023 as a premium non-alcoholic tequila alternative that captures the authentic essence of blue agave from Jalisco, Mexico. The brand offers two expressions—Ámbar, a sipping spirit with rich, layered agave notes, and Blanco, a cleaner profile suited for cocktails—crafted without alcohol through a specialized distillation process. 7. Bethenny Frankel – Mingle Mocktails Founded in 2017, Mingle Mocktails grew into a prominent zero-proof brand with Bethenny Frankel's involvement starting in recent years. Her business acumen drives the brand's inclusive spirit. These ready-to-drink non-alcoholic cocktails serve anyone—sober or not—a reason to forgo the booze. 8. Jack Harlow – Phocus Phocus launched in October 2017 but saw a significant relaunch with Jack Harlow as co-owner and ambassador in 2023. A caffeinated sparkling water, it's marketed as a functional, zero-proof beverage for those avoiding sugar and spirits alike, without fitting neatly into traditional mocktail categories.
New York Post
19-07-2025
- Health
- New York Post
Gen Z is swapping booze for lattes, mocktails and ‘wellness' drinks, trend report finds
Gen Z is redefining what it means to drink — and alcohol isn't part of the plan. The youngest legal drinkers are ditching the bar cart for cold brew, swapping tequila for wellness shots and turning drinks into daily rituals. It's less about the buzz and more about the benefits, according to Keurig Dr Pepper's first-ever State of Beverages report. Just 39% of Gen Z adults now say booze is their go-to social drink, while more than 60% prefer non-alcoholic options when hanging with friends — the highest rate of any generation. 3 The youngest legal drinkers are ditching the bar cart for cold brew, swapping tequila for wellness shots and turning drinks into daily rituals. charmedlightph – By comparison, 57% of Gen X still reach for alcohol as their social elixir of choice. The 'sober-curious' movement is booming, with 60% of Gen Z open to trying low- or no-alcohol drinks. More than half of all U.S. adults are cutting back for wellness or lifestyle reasons. And it's not just about cutting alcohol — it's about feeling better. Nearly three-quarters of Gen Z now choose drinks based on functional benefits like energy, gut health or mood — the highest of any generation. Think prebiotic sodas, electrolyte mixes or a $7 iced latte that just makes you feel like you have your life together. '[Gen Z] wants their beverages to do more and be anchored in a real purpose,' said Melissa Abbott, vice president at the Hartman Group, a market research firm that specializes in the food and beverage industry. 3 Nearly three-quarters of Gen Z now choose drinks based on functional benefits like energy, gut health or mood — the highest of any generation. Tamara Beckwith Instead of cracking open a hard seltzer, young adults are heading to late-night coffee bars, sober-friendly gatherings and drink spots to sip mocktails and matcha lattes — reimagining what a night out looks like. 'They're looking for alignment of goals, an enhancement of their lived experience … not just the absence of alcohol,' said Jen Batchelor, CEO of Kin Euphorics, a non-alcoholic brand for social drinking backed by supermodel Bella Hadid. Still, one beverage remains king. Nearly three-quarters of U.S. adults say they'd rather give up booze than their morning brew. 3 Coffee remains America's most essential beverage with nearly three-quarters of U.S. adults saying they'd rather give up booze than their morning brew. Ilona – For Gen Z, coffee culture has become a full-blown 'social ritual.' They customize orders (75%), try new ones monthly (72%) and follow social media for inspiration (74%). 'Talkability really does matter,' said Dibba Iran-Parasti, marketing director at Blank Street Coffee. 'When we drop a new drink, it generates thousands of conversations almost instantly.'
Elle
10-07-2025
- Entertainment
- Elle
Bella Hadid's Latest Choppy Haircut Is the Summer Trend to Watch
If there's one hairstyle prevailing as the ultimate summer cut right now, it's the choppy bangs. From Dakota Johnson to Taylor Swift, stars have been eschewing soft, sweeping bangs in favor of fuller, more daring bangs that nod to an increasing fascination with bolder haircuts (see: the return of the pixie cut and ever-popular bob). The latest celebrity to do so is Bella Hadid, who just debuted summer's most stylish bangs trend. After debuting golden blonde hair earlier this summer (a color transformation that had been expertly crafted by the hairstylist Syd Hayes), Hadid, it seems, is now experimenting with her lengths, too. In a campaign for the Milanese brand, Miss Sixty, the model and founder showed off a new choppy set of bangs that fell just above the brow, featuring soft layers and a letterbox-style bangs. Hadid is no stranger to a hair transformation. During the Cannes Film Festival in May, the model showcased her radiant crème brûlée-blonde tresses, which were a strong color contrast from her classic chocolate lengths. And while she has experimented with bangs before (in 2022, she revealed a new set of bangs for the launch party of Kin Euphorics, a brand she co-founded), this marks her first venture into a glistening blonde with choppy bangs. If you have been musing over a hair change, look no further. Choppy bangs are seeing a surge in popularity for a number of reasons, and it's more than simply being it-girl approved. It's an easy way to imbue your look with playful, 2000s energy. The choppy texture and layers can also work for a number of different hair types and styles. For anyone looking to achieve Hadid's bold, textured bangs, it's surprisingly simple. Let your hair air-dry or use a diffuser on low heat to emphasize its natural texture. A texturizing spray can also add some edge for that effortlessly cool-girl look.
Elle
09-07-2025
- Entertainment
- Elle
Bella Hadid's New Choppy Fringe Is This Summer's Coolest Hairstyle
If there's one hairstyle prevailing as the ultimate summer cut right now, it's the choppy fringe. From Dakota Johnson to Taylor Swift, stars have been eschewing soft, sweeping bangs in favour of fuller, more daring fringes that nod to an increasing fascination with bolder haircuts (see: the return of the pixie cut and ever popular bob). The latest celebrity to do so is Bella Hadid, who just debuted summer's most stylish fringe trend. After debuting golden blonde hair earlier this summer (a colour transformation that had been expertly crafted by the hairstylist Syd Hayes), Hadid it seems is now experimenting with her lengths, too. In a campaign for the Milanese brand, Miss Sixty, the model and founder showed off a new choppy set of bangs that fell just above the brow, featuring soft layers and a letterbox-style fringe. Hadid is no stranger to a hair transformation. During Cannes Film Festival in May, the model showcased her radiant crème brûlée blonde tresses, which were a strong colour contrast from her classic chocolate lengths. And while she has experimented with bangs before (in 2022, she revealed a new fringe for the launch party of her brand, Kin Euphorics), this marks her first venture into a glistening blonde with a choppy fringe. If you have been musing over a hair change, look no further. The choppy fringe is seeing a surge in popularity for a number of reasons, and it's more than simply being it-girl approved. It's an easy way to imbue your look with playful, Noughties energy. The choppy texture and layers can also work for a number of different hair types and styles. For anyone looking to achieve Hadid's bold, textured bangs, it's surprisingly simple. Let your hair air-dry or use a diffuser on a low heat to emphasise its natural texture. A texturising spray can also add some edge for that effortlessly cool-girl look. ELLE Collective is a new community of fashion, beauty and culture lovers. For access to exclusive content, events, inspiring advice from our Editors and industry experts, as well the opportunity to meet designers, thought-leaders and stylists, become a member today HERE.
Cosmopolitan
09-06-2025
- Entertainment
- Cosmopolitan
Bella Hadid Convinced Me to Buy 501 Levi's Shorts on Amazon
Aside from the fact that Bella Hadid is a super rich supermodel with a cowboy BF who looks like he galloped straight out of a smutty beach read, I can sooo relate to the Kin Euphorics co-founder. I, too, have dyed my brunette hair a blinding blonde and think women shouldn't have to work on their period. We're two peas in my (delulu) pod. And while her wardrobe might occasionally lean unrelatable—she is still a super rich supermodel, after all—her latest look is not only totally accessible, but has convinced me to finally buy a pair of 501 Levi's cutoffs for myself. Bella was photographed making a quick pit stop to pump gas (see, relatable queen, told you!) in Aspen on Sunday, wearing a medium wash of the style with Classic Micro Uggs, a casual tee, and red varsity jacket. Though, TBH, I don't know her exact shade, I found a pretty (if not exact) match for her shorts on Amazon—and they're only $34. The universally flattering summer staple has that lived-in vintage feel but with a little update from the OGs. The style has a waist-defining high rise fit and 100% cotton fabric that won't stretch out two sizes too big after just one wear. But, even though they hold their shape well, they still have just the right amount of give so you're not uncomfy. Thousands of shoppers raved about the denim shorts. "This is my first pair of Levi's or shorts without stretch so I went through hundreds of reviews to settle on a size and these are perfect," one customer said, before adding that "they make [their] legs look longer" and are "surprisingly comfortable too." Another said that the "fit is amazing" and they're "snug in all the right places without being too tight." Others added that they're "always true to size" and "super flattering on any body type." If you want to complete Bella's entire look, you can snag her Uggs to pair with the denim and toss on a simple red bomber (maybe this one or this one?). I'm certainly going to just in hopes I manifest a cowboy BF of my own. Megan Schaltegger is an NYC-based writer. She loves strong coffee, eating her way through the Manhattan food scene, and her dog, Murray. She promises not to talk about herself in third person IRL.
