2 days ago
amp Launches AI Fitness Coach With Celebrity Partnerships
NEW YORK, NY, August 14, 2025 (EZ Newswire) -- amp, opens new tab, the fitness technology startup, announced the launch of its AI fitness coach, featuring partnerships with celebrity trainers including Chris Heria and Kinga Strogoff. The smart personal trainer combines machine learning with expert coaching to create personalized workout experiences that adapt in real-time based on user performance data.
The AI fitness app represents a significant advancement in home gym technology, with plans for broader deployment throughout 2025. Initial rollout to beta users demonstrates the system's ability to process thousands of performance indicators per session, creating workout plans that evolve based on real-time movement analysis and individual progress patterns.
"Most fitness apps treat every workout the same, but your body's capabilities change daily based on sleep, stress, and recovery," said a spokesperson from amp's product team. "Our AI fitness coach recognizes these fluctuations as essential data points rather than obstacles. By combining celebrity trainer expertise with machine learning that understands your exact strength levels and movement patterns, we're delivering truly personalized training that adapts to how people are performing each day."
amp's AI Avatar technology applies coaching philosophy to individual user capabilities and limitations. The system processes biomechanical principles behind expert coaching decisions and delivers personalized guidance based on real-time performance analysis.
The smart personal trainer will process data streams through computer vision technology currently in development and electromagnetic sensors. When form quality changes or movement velocity shifts in future updates, the AI coach will be able to adjust resistance, suggest technique modifications, or recommend rest periods.
amp's home gym system features electromagnetic resistance that can be modified in real-time during exercises, enabling three distinct smart modes: band mode creates progressive tension, eccentric mode adds resistance during lowering phases, and fixed mode delivers consistent challenge throughout the full range of motion.
The device requires approximately the space of a yoga mat when in use and includes five accessories — handle, dual handle, rope, T-bar, and ankle straps — that provide access to over 450 exercises targeting every muscle group. The system's compact design makes strength training accessible in various home environments.
The AI fitness app features additional celebrity trainers, including Chris Heria and Kinga Strogoff, with plans to expand the coaching roster. The platform's machine learning capabilities process data from user populations and training patterns.
"We're solving the fundamental challenge of making elite fitness expertise truly accessible," added a spokesperson for amp's product team. "Traditional strength training requires constant mental calculation about weight selection, rest periods, and form adjustments. amp's AI handles these decisions automatically, letting users focus purely on execution while receiving guidance that's fine-tuned to their specific capabilities and goals."
The company offers the device at $1,795 with a monthly subscription of $23, which supports up to 15 household members. The subscription includes access to targeted exercises, expert-led workout programs, and gamified features including Tempo, drop sets, Tabata, and vertical jumps.
About amp
amp is a fitness technology company that combines AI, hardware design, and trainer partnerships to create hyper-personalized workout experiences. Founded by tech and fitness industry veterans, amp focuses on making strength training accessible through intelligent technology that adapts to real life. For more information, visit opens new tab.
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