Latest news with #Kirkland
Yahoo
2 days ago
- Business
- Yahoo
The Major Cereal Recall That Took Millions Of Boxes Off The Shelves
While large, elaborate breakfasts are nice, sometimes a simple bowl of cereal is the best part of the day. It's hard to imagine breakfast cereal facing dark days ahead, but some brands have certainly had dark days in the past. In 2012, Kellogg's joined the list of cereal recalls that affected millions. The company recalled 2.8 million packages of both unfrosted and Frosted bite-sized Mini-Wheats because the cereal was possibly contaminated with a foreign material. According to the U.S. Food and Drug Administration (FDA), a foreign material that warrants a recall is something not part of the food that can cause either injury or illness. And, in this case, the Kellogg's cereal possibly contained bits of flexible wire mesh. The high recall number included packaging sizes that ranged from the smaller single-serve boxes to the hefty 70-ounce bulk containers. Kellogg's maintained that the risk of fragments being in the food or causing injury to consumers was low. But it was still enough to initiate a recall that cost Kellogg's an estimated $20 to $30 million. Thankfully, no injuries were reported related to this incident. Read more: The Biggest Kirkland Signature Flops In Costco History A nationwide product withdrawal is serious business, and Kellogg's recalls affect millions of consumers. This is part of the reason food manufacturing facilities have spent decades implementing ways to prevent foreign debris like wire mesh from entering foods. According to the FDA, unacceptable foreign items in food are classified as being hard, or sharp, with a length of seven to 25 millimeters. The item must also be found in a ready-to-eat dish, or a food where preparation would not minimize or eliminate the risk posed by the foreign object. To ensure these hazards are found before winding up in shoppers' homes, facilities install equipment like magnets, sieves, screens, and metal detectors to locate errant fragments in the manufacturing process. Fragments that make their way through these barriers can often be spotted by X-ray machines. Regular maintenance and inspection of facilities help to ensure food safety, cleanliness, and compliance with FDA manufacturing guidelines. However, even with these standards in place, sometimes large-scale recalls like the Kellogg's cereal recall occur. For more food and drink goodness, join The Takeout's newsletter. Get taste tests, food & drink news, deals from your favorite chains, recipes, cooking tips, and more! Read the original article on The Takeout.
Geek Wire
3 days ago
- Business
- Geek Wire
Report: Electronic Arts shutters Seattle-area studio Cliffhanger Games, cancels ‘Black Panther' game
Black Panther prepares to receive MoPOP exhibit visitors. (GeekWire File Photo / Frank Catalano) Electronic Arts plans to shutter its subsidiary Cliffhanger Games and has canceled development on its debut project, an original video game starring Marvel's Black Panther. IGN first reported the news. Cliffhanger was formerly based in Kirkland, Wash. An unknown number of employees are affected by the closure, which comes alongside a wave of layoffs at other departments within EA. According to LinkedIn, Cliffhanger employed 74 people, and had been onboarding new hires as recently as last month. IGN reported that EA has adopted a recent policy where laid-off employees may end up reassigned to other teams within the company rather than simply dismissed. Despite several waves of dismissals and reorganizations in the last two years, EA reportedly has a higher overall headcount now than it did in 2024. According to an internal EA email from president Laura Miele, cited by IGN, Cliffhanger's shutdown is part of a series of changes that are intended to 'sharpen our focus and put our creative energy behind the most significant growth opportunities.' Cliffhanger debuted in 2023 under the leadership of former Monolith Productions studio head Kevin Stephens, after a two-year incubation period. It had yet to divulge any real details about its Black Panther project, but the earliest reports about Cliffhanger indicate that BP would've been an open-world action-adventure in the same spirit as Monolith's award-winning Shadow of Mordor. Electronic Arts, headquartered in Redwood City, Calif., is one of the largest independent video game companies left in the modern industry. It's arguably best known to mainstream audiences for its Madden and FIFA sports games, but has also produced big hits like Battlefield, Dead Space, Mass Effect, and Apex Legends. Its recent layoffs have been attributed to a process of reorganization and refocus that was first announced in 2024 by CEO Andrew Wilson, which he called 'leading through an accelerated industry transformation.' Cliffhanger's closure is the latest in a series of shutdowns and layoffs that have plagued the international video game industry for over two years. In the Pacific Northwest, impacted companies include Phoenix Labs, Monolith Productions, Rec Room, and Wizards of the Coast's Project Sigil team.
Miami Herald
4 days ago
- Business
- Miami Herald
Costco quietly drops popular product, saddens fans
If you're a Costco member, one thing you've probably noticed is that the store's inventory is always changing. You could hit the bakery section one day to find a new layer cake on the shelves, or visit the cheese department and stumble upon a new gourmet assortment. Don't miss the move: Subscribe to TheStreet's free daily newsletter Costco makes changes to its prepared foods on a regular basis, too. Earlier this month, Costco debuted its shrimp ceviche. Customer reviews were mixed, with some members saying the dish was more like a shrimp salad. But others said they were happy with the new take-home entree. Related: Walmart makes surprising decision that may shock consumers Costco customers tend to appreciate the store's rotating inventory. And it's a big part of Costco's management team's strategy. Costco has long embraced the "treasure hunt" concept because it knows members want good value in exchange for the annual fees they pay. So the company tries its best to keep things interesting so that members are excited to explore the warehouse and try new things. Image source: Boyle/Getty Images Although part of Costco's member-first strategy is to continuously introduce new products, there's a downside. To make room for new items, Costco often has to take products out of its inventory lineup. Related: Costco puts famous New York City brand on shelves Costco, unlike other retailers, intentionally tries to limit its inventory to about 4,000 SKUs (stock keeping units). That way, Costco can keep a better eye on product quality and also position itself to negotiate the best prices for members. But sometimes, discontinuing products can be a sore spot for members. Last year, Costco stopped selling the jumbo muffins its bakery was known for and replaced them with a smaller version. Fans didn't necessarily mind the new size but were devastated to learn that their favorite flavors had gotten an unwanted overhaul. Costco also made the decision earlier this year to stop selling its Kirkland Signature soy milk. The company pulled that product due to sluggish sales, disappointing members who relied on their beloved soy milk as a dairy alternative. If there's one section of Costco members tend to love, it's the snack aisles. Costco's snack aisles are loaded with everything from national brands to original Kirkland mixes. And the low prices make it easy for members to keep their snack rotations interesting without breaking the bank. Related: Costco members angry over very personal product change One Kirkland snack mix that gained popularity was the Sweet Heat mix. It featured a blend of barbecue-coated almonds, spiced cashews, honey roasted sesame sticks, glazed pecans, and corn nuggets. What made Kirkland's Sweet Heat mix so spectacular was the perfect mix of sugar and spice. The honey in the sesame sticks and glazed pecans helped offset the kick of the more spicy cashews and almonds. But now, it seems like the Sweet Heat mix has gone the way of Kirkland Signature soy milk, because fans can't seem to find it on the shelves. And a search on reveals that the product is no longer available in a number of markets. One user reported on Reddit that they were so disappointed to see the snack blend disappear that they asked a Costco associate to look up the item and give an update. The Costco employee confirmed that the item was marked for deletion in the store's system, which is basically a step away from it being discontinued. Naturally, the news was not well-received. "This was my favorite one," one Reddit user wrote. "I tried it once and loved it," another user wrote. "Went a week later to buy more and no longer selling." More Retail: Walmart CEO sounds alarm on a big problem for customersTarget makes a change that might scare Walmart, CostcoTop investor takes firm stance on troubled retail brandWalmart and Costco making major change affecting all customers Of course, if there's one thing Costco is known for, it's the company's customer-first attitude. So if enough people reach out to Costco begging for the return of the Sweet Heat mix, it could start hitting the shelves again. Otherwise, members will have to sit tight and wait for the next fantastic Costco snack product to arrive. Maurie Backman owns shares of Costco. The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Yahoo
4 days ago
- Business
- Yahoo
Grocery Store Bakery Recalls That Affected Millions
Who can resist the bakery section at the grocery store? That heavenly smell of fresh bread, the glistening pastries, and all those colorful cakes. It obviously holds a special place in our hearts -- and stomachs -- which is why we would never suspect danger lurking underneath all that deliciousness. But, unfortunately, baked goods face recalls just like any other product. There are many reasons food can be recalled. Harmful bacteria like Salmonella and Listeria might survive baking and lead to food poisoning. Undeclared allergens can sneak their way into products, triggering serious reactions. And, while it's baffling, even physical hazards like metal or plastic sometimes end up in dough. When any of these issues are discovered, stores are forced to recall items, sometimes causing a ripple effect throughout the entire system. Employees rush to remove products from shelves, agencies issue alerts, and, if consumers don't discover the recall in time, they could face serious health consequences. Grocery store recalls have affected some of our most beloved bakery items, from donuts and danishes to coffee cake and sourdough bread. We scoured online data to uncover the most significant recalls in grocery store history, revealing the surprising reasons these foods were deemed unsafe. So, before you fill your cart with tempting pastries and pies, let's dig into the details. Read more: The Biggest Kirkland Signature Flops In Costco History They say donuts are the perfect circle of happiness, but in January 2025, they became the center of a massive food scare. A whopping two million cases of assorted pastries were recalled due to potential Listeria contamination. The recall wasn't limited to just donuts, either -- fritters, eclairs, cake rings, and coffee rolls were pulled from store shelves. FGF Brand, the company responsible for the recall, supplies products to companies including Dunkin' Donuts, ACE Bakery, Stonefire, and Simple Joys Bakery. You've likely seen these brands in your local grocery stores -- and if you noticed a short supply in early 2025, now you know why. The good news is that this recall was purely precautionary. While Listeria was discovered at one of FGF Brand's donut facilities, it wasn't detected in any finished pastry products or food contact surfaces. Rest assured, any donuts consumed around this time were safe. However, the company made the right call, considering that Listeria is no joke. In minor cases, Listeria can cause stomach upset, fever, nausea, and vomiting. But, if the bacteria spread beyond the intestines, they can evolve into a life-threatening invasive disease characterized by headaches, confusion, and convulsions. It's hard to imagine anything worse than biting into a fresh sourdough sandwich only to discover an unexpected crunch of plastic. While this might sound alarming, it's relatively tame compared to some of the other shocking things people have found in fast food over the years. It's even believed that people consume a credit card's worth of microplastics each week without even realizing it. But, when you can see and feel larger plastic pieces, it becomes both off-putting and potentially dangerous. And, unfortunately, plastic contaminants in Izzio Artisan Bakery's products were serious enough to trigger a recall in July 2024, pulling thousands of products from store shelves. The recall affected popular items including Izzio Everything Sourdough, the Aldi Mixed Sourdough loaf, and Izzio Everything Rolls -- all products sold at Aldi stores. By the time the contamination was discovered, the product had already been shipped to seven retail stores and three distribution centers across seven states. In total, the recall involved a staggering 10,000 cases, containing dozens of products each. In August 2024, Too Good Gourmet, the manufacturing company responsible for Meijer's Dunking Cookies Chocolate Chip, accidentally forgot to include a crucial ingredient on the nutrition label: milk. We understand the subtle irony here. If you're buying dunking cookies, you'd likely be dunking them into ... milk. However, if you're consuming the cookies as is and have an adverse reaction to milk products, this unknown ingredient could pose a serious health risk. Milk is one of the "Big 9" food allergens, which account for the majority of food allergies in the United States. It's also the most common allergy among infants and young kids, with 2.5% of under-three-year-olds being affected. Small children are also a prime cookie-eating demographic, making this recall even more crucial, especially since allergic reaction severity depends on the individual and can range from mild hives to anaphylaxis. Luckily, there were no reports of illness or customer complaints despite the 10-ounce containers of Meijer's Dunking Cookies Chocolate Chip being sold across several states. FGF Brands appears several times on this list, and there's a simple reason why: it's massive. This company ships hundreds of thousands of baked goods daily to clients across the country. With that kind of volume, mistakes happen. Unfortunately, in June 2024, one of those mistakes involved walnuts. FGF discovered that some of their Aldi Bakeshop Chocolate Chip muffins contained undeclared walnuts, prompting them to recall nearly 12,000 cases of the 4-count muffins that had already reached Aldi stores nationwide. This wasn't just about ingredient transparency -- it was about safety. Walnuts are a tree nut, one of the nine major allergens that trigger the most serious reactions. While movies often depict dramatic scenes of people collapsing from nut allergies, real-life reactions are more varied. Depending on the individual, allergic reactions appear anywhere from minutes to hours after exposure. Some people may feel a slight tingling of the mouth, while others experience a serious drop in blood pressure. Fortunately, no one reported getting sick from these particular muffins. Even grocery store bakeries have "oops" moments. You know, like when you open a cake box expecting chocolate chips and discover peanut butter instead. Unfortunately, this exact scenario happened in September 2023 to David's Cookies, which supplies its Marketside cakes to Walmart stores nationwide. However, when the company mislabeled 960 peanut butter cakes as "Chocolate Chip Explosion cake," it wasn't just a surprise flavor -- it was a surprise health threat. The problem? Peanuts were completely absent from the nutrition label, violating federal requirements for allergen disclosure. For the 1-2% of Americans with peanut allergies, biting into what they thought was chocolate chip cake could have led to life-threatening anaphylactic shock. A celebratory dessert would have devolved into a medical emergency, which is why accurate food labeling isn't just about customer satisfaction, it can be a matter of life or death for some. H-E-B's Meal Simple Chocolate Chunk Brownies managed to hide not one, but two undeclared allergens. The brownies themselves were perfectly fine, but someone slapped the wrong ingredient label on the back of the package, categorizing it as "Sopapilla Cheesecake" instead. Sopapilla cheesecake sounds absolutely delicious, with its sweet cheesecake filling, flaky crescent roll crust, and cinnamon sugar topping. However, it doesn't contain egg and soy -- key ingredients in the chain's chocolate brownies. This labeling error caused H-E-B to recall nearly a thousand pounds of brownies in January 2023. Though most shoppers would probably have noticed they were holding brownies instead of cheesecake, allergen-sensitive customers who rely heavily on ingredient lists could have faced serious health consequences as a result of the mix-up. And, although H-E-B is considered one of the most trusted grocery stores in America, this mishap serves as a reminder that even the most reliable chains still make mistakes occasionally. Some recalls cause a dangerous domino effect, and this one is a textbook example. It started when food manufacturer Lyon's Magnus discovered its products may have been contaminated with nasty microbes. King's Hawaiian, which sources ingredients from Lyons Magnus, quickly issued a secondary recall of potentially affected items including Pretzel Slider Buns, Pretzel Hamburger Buns, and Pretzel Bites. However, the chain reaction didn't stop there. Albertsons had used these King's Hawaiian breads in 18 different store-prepared bakery items, forcing the chain to recall products across its entire network. This meant Safeway, Lucky, United, Andronico's, and many other retailers were scrambling to remove baked goods from store shelves. The microbes found, Cronobacter sakazakii and Clostridium botulinum, aren't your run-of-the-mill food poisoning bugs, either. Cronobacter sakazakii might seem harmless since it exists naturally in the environment, but it's particularly deadly for children under two years old, who face a higher risk of infection. Clostridium botulinum is related to the bacteria used in Botox treatments. But when it shows up in food, it causes a very different type of paralysis -- the kind that affects your nerves, potentially leading to impaired vision, impaired muscle movement, and even difficulty breathing. Nothing ruins that warm, cozy baked good like biting into metal fragments. Sadly, that's exactly what customers faced when Kroger discovered the starch in its Country Oven baked goods was potentially contaminated with metal pieces. The contamination triggered a massive recall in 2021, impacting 19 baked goods, from cinnamon rolls and danishes to multiple cake flavors. Making matters worse, the recall affected stores across 29 of the 35 states where Kroger operates. Unfortunately, metal contamination isn't a one-off problem -- it happens more often than we realize. Publix recalled chicken and Aldi recalled shredded cheese due to metal fragments. It's easy to see why these recalls happen quickly since metal doesn't belong anywhere near food products. It can cause serious damage throughout the entire digestive tract. We're talking potential lacerations in your mouth or throat, not to mention internal injuries if fragments make it to your intestines. Walmart has experienced several food recalls that affected millions -- and the company's recurring problem with peanut labeling hasn't helped. In August 2021, the chain's Marketside Chocolate Candy Cookie Cake was recalled for a major issue: peanuts were a primary ingredient, yet they weren't anywhere to be found on the ingredient label. These cakes were sold in distinctive 12" by 12" clear-topped boxes across Walmart bakeries, and while it's obvious these cakes were oversized cookies, it's less obvious they contain peanuts. People would have no way of identifying this allergen until it was too late. As a result, this oversight forced employees to pull the product from shelves across 23 states. For anyone with a peanut allergy casually browsing the bakery section, this mislabeling could have been life-threatening. Fortunately, no illnesses were reported, suggesting the issue was caught in time. The FDA reported that investigators deemed the incident "a temporary breakdown in the company processes," which essentially sounds like corporate speak for someone, somewhere, dropped the ball big time. Whether it was skipped quality control, human error, or a system glitch, the mistake had major repercussions. Holiday cookie platters are supposed to bring you seasonal joy, not send you to the ER. Unfortunately, the latter scenario could've played out with Publix Holiday Cookie Platters in 2020. These 20-ounce trays contained a festive variety of cookies, some of which contained pecans. However, the ingredient label failed to mention these tree nuts entirely, demanding a major recall. Although you may not know anyone with a pecan allergy, tree nuts are a common allergen, and there's often cross-reactivity between allergens. As such, customers must be informed of any tree nut exposure. The recall affected multiple states and was traced back to a packaging problem. Essentially, we're assuming someone simply forgot to include pecans on the ingredient list despite them being baked into the recipe. For families with nut allergies, one of these mislabeled platters could've resulted in the opposite of a sweet surprise. Ultimately, it was a holiday miracle that no illnesses were reported. In July of 2019 -- at the peak of barbecue season -- Flower Foods had to recall multiple varieties of hamburger and hot dog buns (including whole wheat, regular, and butter buns) after discovering they potentially contained small pieces of hard plastic. However, we're not just talking about microplastics. These were big enough to pose a genuine choking hazard. The recall was so widespread, it impacted millions of workers and consumers. These hamburger and hot dog buns were sold under brand names you'd recognize from any grocery trip. Think Clover Valley, Market Pantry, Nature's Own, and Great Value, among others. You could find these contaminated buns everywhere, from Walmart to your corner grocery store. And, when it comes to barbecue staples, buns aren't the only ingredient that has faced safety issues. America has seen major ground beef recalls along with hot dog recalls that impacted millions. Swiss rolls, the nostalgic childhood snack, became the center of a Salmonella scare in 2018. After discovering that its whey powder supplier had used potentially contaminated ingredients, Flower Foods was forced to recall Swiss rolls sold under multiple brand names. The company refused to name which third-party company was responsible, leaving consumers in the dark about the exact cause. The recall affected major retailers including Food Lion, H-E-B, and Walmart, and the Swiss rolls were sold under recognizable brands like Market Square and Mrs. Freshley's. Although it wasn't forthcoming about the details, we're happy Flower Foods issued the recall. Salmonella is a nasty bacteria that typically causes symptoms within one to three days of consumption. Think fever, diarrhea, nausea, and stomach cramps for several days. Although many people associate Salmonella with fresh foods like meat or produce, it's also been the source of some of the biggest egg recalls in history. And this incident is a reminder that even processed bakery snacks aren't immune to Salmonella's risks. Those with a peanut allergy wouldn't want to get caught with their hand in this cookie jar. In March 2018, Chris's Cookies, the company that manufactures Trader Joe's store-brand cookies, accidentally put peanut butter chocolate chip cookies into bags labeled as regular chocolate chip cookies. As previously mentioned, this can cause a potentially life-threatening situation for customers with a nut allergy. As a result, what may have been a minor packaging error resulted in a serious recall affecting the entire northeastern region from Connecticut to Washington, DC. The irony here is that the label already included a warning stating the product "may contain traces of peanuts," but peanuts weren't actually listed as an ingredient. Thanks to busy manufacturing facilities, many products contain this warning label, and it's often disregarded by consumers. For someone with a genuine allergy, the results could've been disastrous. Fortunately, no allergic reactions or illnesses were reported, and Trader Joe's quickly pulled affected products from shelves. Anyone who has experienced a dental emergency knows the fear of biting down on a non-edible object. And when eating something as soft and moist as Publix's signature Apple Coffee Cake, you wouldn't expect to find anything sharp or painful -- especially not metal. To avoid such a disaster, Publix issued a recall in 2016 when the company discovered its beloved coffee cake may have been contaminated with metal shavings. The recall affected Publix bakery departments across the Southeast including stores in Georgia, South Carolina, Alabama, Tennessee, and North Carolina. "As part of our commitment to food safety, potentially impacted products have been removed from store shelves," explained Maria Brous, the company's media relations director, emphasizing that no illnesses or injuries had been reported (per Food Safety News). Customers who had already purchased coffee cakes were encouraged to return them for a full refund -- a small consolation for what could've been a very painful breakfast. So far, this comprehensive list of grocery store bakery recalls doesn't mention any reported illnesses or injuries. Unfortunately, we can't say the same for this final troubling incident. In December 2015, Kroger's Bakery Fresh Goodness Chocolate Brownies were recalled for containing undeclared walnuts. We've seen several unreported nuts in past recalls, but this particular recall became especially serious when one person reported an allergic reaction. The severity of the situation prompted Kroger to mark this as a Class I recall, the most serious category (reserved for cases that could cause severe health consequences or even death). The 16-ounce tubs were immediately pulled from store shelves at Kroger, JayC, and Smith's nationwide. However, the precautionary measures didn't stop there. Kroger did its due diligence by attempting to contact customers who had purchased the brownies via register receipt messages and direct phone calls. For more food and drink goodness, join The Takeout's newsletter. Get taste tests, food & drink news, deals from your favorite chains, recipes, cooking tips, and more! Read the original article on The Takeout.
1News
24-05-2025
- Business
- 1News
Demand for cheap butter sends Costco queues out the door
It's 9.30 on a Friday morning at Costco and already the line is spilling out the door. Most of those in the queue are here for another delivery of Costco's butter, which has risen to fame due to its price, at $9.99 a kilo. It's become so popular that on Thursday Costco put a limit on it – a maximum of 30 each of the salted and unsalted Kirkland's butter, which comes pre-packed into slabs of 10 individual kilos. Waiting at the door is Aucklander Lisa Blake, who owns a dessert business. She said the cheaper butter helps keep her costs down. "I've saved $600 this morning," Blake said. "So it cost me $600, but I've saved $600 'cause it's twice the price at the supermarket – and it's New Zealand butter made in Hokitika." She had to make an hour-long drive from Papakura to buy it, she said, but it was still worth it as the butter at her local supermarket costed up to $26 per kilo. "I don't really want to put my prices up." Another customer, Mathew Watson, travelled up from Taranaki just to visit Costco. He is relocating to the South Island soon and will freeze his butter stash to take with him. "I'm bulk buying – moving to the South Island soon, so I'll take it with me." Butter prices across the motu have risen significantly in the past year. Stats NZ data showed butter prices were up 65.3% in the last 12 months to April 2025. Another shopper told RNZ she buys from Costco once a week for herself and elderly members of her community in Waiuku. She had previously even waited overnight in the car park so she could be first in line. "I took a whole pile down to my family down the line, last week. They're elderly – they can't afford butter – and our kaumātua shouldn't be going without butter," she said. "They've retired, they shouldn't be struggling to get butter." Courtney Manica had driven from Torbay on the North Shore to see how many blocks of butter she could buy before it sold out. "For the 400 grams it's like $8.99 [elsewhere], and I can't justify spending that. But $10 for a kg is good." She was buying for friends and family who were working and could not make it today. "A friend who runs a bakery, she is saving up to $800 a month on butter because she's coming to Costco," Manica said. A man who helped run a cafe in West Auckland said he was at Costco to save on butter and eggs. He had bought the maximum amount of butter allowed, 30 blocks of each. The cafe had to put its prices up recently to match grocery costs, he said. "This is a massive saving. Butter is in everything – same as eggs – so a very precious commodity." Gavin Senior, another local from Auckland said he was now shopping at Costco for his butter because the prices at his local supermarket had skyrocketed. Over the last couple of years his family has had to be careful with spending. His adult children had also moved home as it was too expensive for them to live elsewhere. "We've just gone back to being more budget, eating more budget. Buying from this place helps 'cause they sell in bulk, so I'm breaking stuff down and separating it in the freezer." At the nearby Westgate Pak'nSave, 500g of butter blocks ranged from $8.99 to $10.99. Woolworths in Westgate had similar prices, from $8.50 to $10.89 for 500g. Checkpoint approached Costco asking why they had introduced a limit to their blocks of butter. They declined to comment. Butter supplier Westland Milk Products also did not respond to Checkpoint's repeated requests for comment. By Bella Craig of
