Latest news with #KissfromaLime
Yahoo
08-02-2025
- Entertainment
- Yahoo
Seal is a Literal Seal in Taika Waititi's Mountain Dew Super Bowl Commercial
Seal takes his namesake to new surreal heights in Mountain Dew's 2025 Super Bowl commercial. The 30-second spot features the 15-time Grammy nominee transformed into a literal seal (with a realistic face) who washes up on Baja Beach to serenade Becky G with 'Kiss from a Lime,' a Baja Blast-inspired rendition of his Grammy-winning hit 'Kiss from a Rose.' 'I had a blast coming up with new lyrics and loved collaborating with their team to bring this campaign to life in such a fun and unexpected way,' Seal said in a statement to Adweek. The 'Kiss from a Lime' spot, which will air in the second quarter of the game, was created by creative agency Goodby Silverstein & Partners and directed by Taika Waititi. More from Variety Where to Find Last-Minute Super Bowl 2025 Tickets Online: Here Are the Latest Get-In Prices and Offers Host The Ultimate Super Bowl Viewing Party With These 15 Essentials The Best Game Day Eats to Order on Super Bowl Sunday Seal and Becky G star alongside Mountain Dew's newly minted spokesperson the Mountain Dude, who was introduced last year. Mountain Dude and Becky G are transported to Baja Beach after opening a Baja Blast — marking the second time Mountain Dew has focused its Super Bowl advertising on the flavor. 'The cultural impact of the Super Bowl is undeniable and having Mountain Dew Baja Blast be a part of it for the second year in a row is incredibly exciting for us as a brand,' said Pepsi and Sparking Brands SVP of marketing Mark Kirkham. Mountain Dew is also hosting two activations in New Orleans this year: Spot the Baja Blast Campervan and Escape to Baja Beach. At the Baja Blast Campervan, fans can try samples of Baja Blast, sing karaoke and receive t-shirts and beads. Escape to Baja Beach takes place at New Orleans' bar The Frat House and gives visitors the chance to meet the Mountain Dude. See the full video below: Best of Variety Grammy Predictions, From Beyoncé to Kendrick Lamar: Who Will Win? Who Should Win? Oscar Predictions: Best Original Score — Could Animation Return to the Big Stage for Music? Final Oscar Predictions: Original Score – Nothing Looks Like It Can Beat Ludwig Göransson's Powerful Music on 'Oppenheimer'
Yahoo
08-02-2025
- Entertainment
- Yahoo
EXCLUSIVE: Seal becomes a seal in trippy Super Bowl ad for Mountain Dew
Seal, known for hit songs like "Kiss from a Rose" and "Crazy," is bringing new meaning to his name this year in a Mountain Dew Super Bowl ad, revealed exclusively on TODAY Feb. 5. The "Kiss from a Lime" campaign ad begins with Mountain Dew's Mountain Dude, who is known for his tall build, long hair, giant lime green jacket and sunglasses. The Mountain Dude slides across the table of Becky G's kitchen, offering her a bottle of Mountain Dew Baja Blast, which features a tropical lime flavor. She accepts the bottle and takes a sip. Becky G's action of taking a gulp immediately sends her through a portal of some sort, landing her in a boat (with the Mountain Dude) floating in the waters of 'Baja Beach.' The Mountain Dude, Becky G and her crew stare out at a rock covered in singing seals performing an alternate rendition of Seal's "Kiss from a Rose." Instead of the song's original lyrics, which begin with "ba-ya-ya, ba-da-da-da-da-da, ba-ya-ya," the seals sing "baja, baja, baja, baja." But there's one seal that stands out among the rest. The seal on the top of the rock lifts his head up to sing the main melody of the song, and it's revealed that Seal's face has been edited onto the body of a seal. Confused? Well, it seems Seal, the artist, has transformed himself into the actual animal for this ad. Seal tells that when he first saw his face edited onto an actual seal's body, he thought it was a bit cliche but still funny. 'I did have to laugh because it was done in, kind of in good humor. ... There are aspects and parts of my life that are really serious, that require focus and responsibility and accountability,' he says. 'And so, anytime I get a chance to laugh and make fun of myself with a meme that was with my head on a seal, I mean, it's hilarious and it's a good antidote of relief to the seriousness of life." Putting his face on an animal isn't the only thing Seal has changed for the ad: He altered the lyrics to his 1994 song "Kiss from a Rose" as well. In the three decades since the song's release, Seal says he feels "really fortunate" that it still resonates with people. "I'm a kid from a working-class area of London born in the '60s with nothing but a lot of dreams and a voice," he says. "And so, if you'd have told me I would have one song, just one song that would make such a difference and turn out to be an iconic song that most people around the world know, well ... it's amazing. I don't take one bit for granted." The new lyrics in the ad replace romantic themes with Mountain Dew-inspired words. "Baby, I compare it to a kiss from a lime, on the bay," Seal sings. He then addresses the oddity of him being an actual seal in the ad. "Ooh, the more I think of it, it's strange I'm a seal, yeah," Seal, 61, sings. "My flippers can't hold Mountain Dew, what a shame," the four-time Grammy winner continues as a bottle of Mountain Dew slips through his flippers. The camera then zooms out and two orcas are seen jumping up from behind the rock, making giant splashes in the water as a volcano erupts in the background. The commercial closes with a shot of the boat, where Seal (now in human form once more) is relaxing cross-legged in the back behind Becky G and her friends, a Mountain Dew in hand. "Good-looking seal," he says. The ad, which was directed by "Jojo Rabbit" director Taika Waititi, will air during the second quarter of the Super Bowl on Feb. 9. Seal says Waititi is one of his 'idols.' "I love his work, and I love him as a person," he says. "I think he's even more impressive as a person. So, I got to work with him, that was fun. And he really took care of me, which is a big thing. It was just a professional cast." Seal's enjoyment on set wasn't the only thing he liked about doing the ad. He hopes his kids, whom he said on TODAY Feb. 5 have been sending him a meme of the ad to try and "humiliate" him, find pride in his performance. 'They've seen a few runs of it,' Seal tells 'Obviously not the final edit, but they've seen it, and, you know, they make fun of me, they laugh but I think inside they're really proud.' This article was originally published on
