Latest news with #KnuSkools
Perth Now
a day ago
- Entertainment
- Perth Now
SZA named artistic director of Vans
SZA has been appointed artistic director of Vans. The 35-year-old singer has signed a multi-year creative partnership agreement with the footwear company, and her role will involve her reimagining and overseeing their upcoming campaigns, as well as designing and co-creating new production collections including shoe styles and new pieces that fit with her own style. She said in a statement: 'In Vans, I feel free. 'I've been wearing Knu Skools and other styles for years, they've always had an ethos I connect with. As artistic director, my mission is to show that joy, community, creativity and fashion are all still intersectional. "That humanity, culture and connection are still the access points. 'I've learned that bravery and curiosity are the cures for uncertainty; it's a lifestyle, and Vans champions that spirit. 'They stand where I stand, and I'm honored to invite a whole bunch of people to stand Off the Wall with us.' The partnership between SZA and Vans has been marked with a new campaign that pays tribute to one of the Crybaby singer's favourite designs, the black and white Knu Skool, which was originally designed in 1997 as a reimagined take on the classic Old Skool. The venture comes just a few months after SZA launched her own Not Beauty brand, beginning with a lip gloss. She said in a statement in April: "Not Beauty wasn't about me trying to enter the beauty market, it's about me filling a need, it's about me needing something that lasted as long as my show, as long as my conversation, as long as my date. "There was nothing that existed that did that for me and also made me feel moisturised. I don't know much about much, but I know a lot about lips, and I feel like Not Beauty is not beauty. It is just something that I wanted to share that worked for me and I hope works for you. It's really well made. It's awesome." She also shared on Instagram: "YALL ASKED FOR THE LIP COMBO AND ITS FINALLY HERE !!! I REPEAT THE LIP PRODUCTS IVE BEEN WEARING AND WORKING ON FOR YEARS ARE FINALLY HERE FOR EVERYONE TO TRY."
Black America Web
a day ago
- Entertainment
- Black America Web
SZA Is Making History As Vans' First Artistic Director – And We're So Here For It
Source: Rachpoot/Bauer-Griffin / Getty SZA is adding yet another title to her already stacked résumé — and this one is making fashion history. The Grammy-winning artist has been named Vans' first-ever artistic director, marking the first time the iconic skate shoe brand has appointed someone to lead its creative vision. It's a multi-year partnership that will see SZA reimagine upcoming campaigns and co-create exclusive product collections. OK, Sis, we love to see a multifaceted mogul. SZA's new position feels like a natural extension of who she is. The singer has always been a multitalented girlie who reinvents herself while staying deep in her bag. With little to no effort she seamlessly moves between music, film, and now fashion. We care about your data. See our privacy policy. And for fans who've been following her style for years, this collab is not surprising. It's kind of a match made in fashion heaven. 'I've been wearing Knu Skools and other styles for years – they've always had an ethos I connect with. As artistic director, my mission is to show that joy, community, creativity, and fashion are all still intersectional. That humanity, culture, and connection are still the access points…' SZA said in a press statement. She's been rocking Vans for ages, especially the chunky, retro-inspired Knu Skool silhouette. SZA also loves to blend funky vibes, streetwear style, and body-hugging attitude. Enter the new Vans partnership. Her first campaign as artistic director began with the 'VANSZA' brand film dedicated to 'the beauty of becoming.' It features SZA in cozy, oversized pieces, sneakers that can take you from the stage to hiking, and those carefree Black girl vibes we love. So, what can we expect from SZA's Vans era? Probably exactly what we love about her music – a little unpredictable, full of personality, and deeply rooted in authenticity. If her past fashion choices are any clue, she'll bring us pieces that are functional but fun, with an emphasis on comfort, versatility, and subtle statement-making. SZA has never been just one thing, and this new chapter proves it. From topping charts to reshaping sneaker culture, she's a whole force. SEE ALSO SZA Is Making History As Vans' First Artistic Director – And We're So Here For It was originally published on
Hypebeast
2 days ago
- Entertainment
- Hypebeast
SZA Joins Vans As Artistic Director
Summary The era of VanSZA is upon us. A fan ofVans– especially Knu Skools – since her early days,SZAnow gets to take an active role in the brand's innovation, officially signing on as its Artistic Director, marking the start of a multi-year partnership. Connecting over a shared playful, creative synergy, SZA's position at Vans will allow her to 'reimagine upcoming campaigns and co-create exclusive product collections that fuse her unique vision with the brand's creative and youthful spirit.' The press release continues to explain how the singer's energy aligns effortlessly with the ethos of the brand's mantra, writing: 'In her, we see the essence of Off the Wall.' 'In Vans, I feel free!' SZA added, the new collaborative endeavor indicating her second major foray into the footwear space; she designed her first Crocs collaboration in May of 2022, followed by a second one that December. But it's her innate connection with Vans that makes this pair-up feel perfect. 'I've been wearing Knu Skools and other styles for years; they've always had an ethos I connect with,' she continued, the silhouette signalling the centerfold of her first campaign in the role. Lensed by Sophie Jones, SZA's first Vans visuals lean into the beauty in vulnerability, 'As Artistic Director, my mission is to show that joy, community, creativity, and fashion are all still intersectional. That humanity, culture, and connection are still the access points. I've learned that bravery and curiosity are the cures for uncertainty; it's a lifestyle, and Vans champions that spirit. They stand where I stand, and I'm honored to invite a whole bunch of people to stand Off the Wall with us.' Explore the duo's first campaign in the gallery above, and stay tuned for what else surfaces from the partnership.
