Latest news with #KoreaTourism
Korea Herald
6 days ago
- Entertainment
- Korea Herald
Actor Park Bo-gum new face of Korea tourism
Following BTS, Lee Jung-jae and NewJeans, Park joins Korea's tourism efforts as honorary ambassador Actor Park Bo-gum has been appointed as the honorary ambassador for 2025 Korea Tourism, the Ministry of Culture, Sports and Tourism announced Thursday. A teaser video for the upcoming global promotional campaign was unveiled on the ministry's official YouTube channel 'Imagine Your Korea,' revealing Park as the new face of Korean tourism. The ministry and the Korea Tourism Organization have consistently tapped top-tier Hallyu stars to front their annual campaigns — BTS in 2022, Lee Jung-jae in 2023 and NewJeans in 2024. Park, widely loved for his nuanced acting, most recently in the Netflix hit 'When Life Gives You Tangerines,' will now lead efforts to promote Korea abroad over the next year. As global travelers increasingly seek personalized, emotionally resonant journeys rather than conventional sightseeing, this year's campaign encourages visitors to take charge in their own Korean travel stories. In the teaser clip, Park extends an invitation, asking, 'Will you be the main character of this story?' The message kicks off the 'Never Ending Korea' campaign, aimed at showcasing the country's charms and immersive travel experiences. The ministry and the tourism authority will officially appoint Park as the ambassador on Tuesday and unveil two campaign films along with a behind-the-scenes clip. The ads -- produced in the style of a short film and music video -- feature both Park's real-life persona and an alter ego. Adding to his involvement, Park also recorded the campaign's official theme song, 'On My Way,' composed and written by KZLAB, a team led by renowned K-pop producer Kenzie of SM Entertainment. The song will be released Thursday on major streaming platforms, including Spotify and Melon. In collaboration with Netflix, the ministry has also produced tourism-themed videos inspired by global Korean hits 'Squid Game' and 'All of Us Are Dead.' The 'Squid Game' version, titled 'Escape to Korea — Better Run,' has drawn more than 8.4 million views since its release on July 3. The 'All of Us Are Dead' campaign video, 'Escape to Korea — Better Together,' is slated for release on Aug. 7. According to Netflix, 72 percent of Korean content viewers expressed interest in visiting Korea, nearly double the 37 percent among non-viewers. 'More than 85 percent of this year's eight campaign videos were filmed outside Seoul, emphasizing hidden gems and lesser-known destinations in a bid to boost regional tourism,' a ministry official said in a statement. As part of efforts to support regional tourism, the campaign also includes theme ads spotlighting the Gyeongsang and Jeolla provinces, which suffered recent setbacks due to natural disasters and transportation incidents. The Gyeongsang video, 'Where Energy Never Sleeps,' focuses on Gyeongju, the host city for the upcoming APEC summit, while the Jeolla provinces' 'Where Beauty Moves Hearts' highlights the region's artistic allure through music and dance. The campaign videos will be screened on landmark billboards in 16 major cities including New York's Times Square, Tokyo, Beijing and Bangkok through November. Additional promotions will run across YouTube and Netflix, targeting over 20 key global tourism markets.
Korea Herald
6 days ago
- Entertainment
- Korea Herald
Actor Park Bo-gum named honorary ambassador for 2025 Korea Tourism
Actor Park Bo-gum has been appointed as the honorary ambassador for 2025 Korea Tourism, the Ministry of Culture, Sports and Tourism announced Thursday. A teaser video for the upcoming global promotional campaign was unveiled on the ministry's official YouTube channel 'Imagine Your Korea,' revealing Park as the new face of Korean tourism. The ministry and the Korea Tourism Organization have consistently tapped top-tier Hallyu stars to front their annual campaigns — BTS in 2022, Lee Jung-jae in 2023 and NewJeans in 2024. Park, widely loved for his nuanced acting in the Netflix hit 'When Life Gives You Tangerines,' will now lead efforts to promote Korea abroad over the next year. As global travelers increasingly seek personalized, emotionally resonant journeys rather than conventional sightseeing, this year's campaign encourages visitors to take charge in their own Korean travel stories. In the teaser clip, Park extends an invitation, asking, 'Will you be the main character of this story?' The message kicks off the 'Never Ending Korea' campaign, aimed at showcasing the country's charms and immersive travel experiences.
Time of India
20-06-2025
- Entertainment
- Time of India
Hina Khan on attending an event just a day after her marriage; writes ‘Everyone was pleasantly shocked to see the bride back to work'
Actress Hina Khan , known for her dedication and professionalism, surprised many by attending a high-profile event just a day after tying the knot with longtime partner Rocky Jaiswal. Taking to social media, Hina shared her thoughts about the experience and the warm reactions she received. 'Everyone in this event was delighted but pleasantly shocked to see the bride back to work the very next day hahahha… But a commitment is a commitment. Even when it overlaps with the biggest day of your life,' she wrote. Hina attended the event as the Honorary Ambassador of Korea Tourism, capturing special moments with Mr. Myong Kil Yun, Regional Director (India & SAARC Countries) of the Korea Tourism Organization (KTO), and Mr. Yoo Dongwan, Consul General of the Republic of Korea in Mumbai. The event, focused on strengthening cultural ties between India and South Korea, was held on June 5—just a day after Hina's wedding. Balancing personal and professional life is something Hina strongly believes in. 'Professionalism must be balanced with personal life in tandem. Nothing is more important than the feeling of fulfilling my professional requirements as an artist and as an actor,' she added. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Memperdagangkan CFD Emas dengan salah satu spread terendah? IC Markets Mendaftar Undo Her commitment and ability to multitask continue to inspire her fans. Hina summed it up best: 'So happy to be a part of this opportunity. I feel grateful to bridge our two nations through travel, culture and entertainment.' The actress had a registry wedding with Rocky Jaiswal on June 4, in an intimate ceremony attended by close family and friends. Following the celebrations, she Hina has also been shooting for the couple-based reality show Pati, Patni Aur Panga with her husband. She is currently in Goa for a mini honeymoon and has been sharing glimpses of it on her social media.
Time of India
06-06-2025
- Entertainment
- Time of India
Hina Khan radiates new bride energy in beautiful electric purple saree
(Image Credits: Yogen Shah) Popular television sensation Hina Khan turned into a Manish Malhotra bride on June 4, as she tied the knot with her long-time boyfriend, Rocky Jaiswal. Looking ethereal in an opal green and gold saree, with heritage jewels from Manish Malhotra's collection, she chose to keep everything minimal and walked the aisle toward forever. But she served another look right after her wedding. Have a look. The actor recently attended an award ceremony in Mumbai, where she stole the show with her newlywed bridal energy. Spreading her purple wings like a pro in an electric ethnic drape, she ditched the usual gown show and championed a stunning traditional saree dipped in gold thread embroidery with bold patti borders and a shimmering silhouette that complemented her look. (Image Credits: Yogen Shah) She teamed her six yards of purple with a matching silk blouse featuring gold gota flower embellishments, golden lace work around the borders, half-length sleeves with a cropped hemline, and an elegant plunging V neckline. Matching the energy of her well-curated ethnic fit, she left a charm of gold in statement kundan jewels that included rings, kadas, and jhumkas that looked surreal with her mehendi-adorned hands. 10 Indian saris every woman should have in her wardrobe Tying her loose tresses in a messy ponytail and beautified crown braids, she left a few strands on the front that quietly sculpted her round face. For her makeup, she opted for feathered eyebrows, winged eyeliner, mascara-adorned lashes, and flushed cheeks and sealed the show with a hint of mauve lips with a glossy finish. (Image Credits: Yogen Shah) Just a day after becoming Mrs Hina Khan Jaiswal, the trending bride of the town, made her first public appearance as she arrived to attend the Korean expo in Mumbai. Hina Khan is the Honorary Ambassador of Korea Tourism from India. Keeping her look professional and suave, she opted for a bright orange dress with a black jacket-style layering. However, the attention was captivated by her mehendi-adorned hands and feet. While being one of the leading names in showbiz, Hina Khan kept her relationship behind the camera for a long period, until Rocky Jaiswal made an appearance on 'Bigg Boss 11' during the family week. The couple first met on the sets of 'Yeh Rishta Kya Kehlata Hai' and have been there for each other for more than a decade. One step to a healthier you—join Times Health+ Yoga and feel the change
News18
05-06-2025
- Entertainment
- News18
Newlywed Hina Khan Fulfils Work Commitment Just A Day After Tying The Knot With Rocky Jaiswal
Just a day after her intimate wedding to Rocky Jaiswal, Hina Khan made a surprising appearance at a Korean Expo. Recently appointed as the Honorary Ambassador of Korea Tourism, she exuded elegance in a chic black jacket-style dress, her bridal mehendi still fresh and on full display. Watch the video for more. bollywood news | entertainment news live | latest bollywood news | bollywood | news18 | n18oc_moviesLiked the video? Please press the thumbs up icon and leave a comment. Subscribe to Showsha YouTube channel and never miss a video: Showsha on Instagram: Showsha on Facebook: Showsha on X: Showsha on Snapchat: entertainment and lifestyle news and updates on:
