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Bay Area sees Asian grocery market boom as big-box stores close
Bay Area sees Asian grocery market boom as big-box stores close

CBS News

time10 hours ago

  • Business
  • CBS News

Bay Area sees Asian grocery market boom as big-box stores close

The Bay Area is in the midst of an Asian grocery market boom as big-box stores close. Tony Yoo has opened highly acclaimed restaurants in Korea, earning a Michelin star along the way. "I'm making Korean barbecue dishes. These are two different kinds," Yoo said. He's now the executive chef at Pogu, a restaurant inside the mega food complex called Jagalchi, at the Serramonte Center in Daly City. The massive grocery, bakery, bar, food court, and restaurant fills what was once an empty 75,000 square foot space, long ago occupied by JCPenney. "Three months in now, we're in a more stabilized, steady phase. We're seeing consistent month-over-month growth," said Jagalchi marketing manager Ashley Jung. Camilla Rahman had been wanting to try it since it opened earlier this year. "This is just a really nice use of this space. I think that as retail has changed and the Bay Area's population has changed as well, this is a good use," Rahman said. At least seven large Asian chain groceries, including Tokyo Central in Emeryville and Mega Mart in the South and East Bay, are slated to open this year. San Francisco State Asian American Studies professor Russell Jeung said the market boom in Asian grocery stores is a reflection of shifting consumer demands and a demographic uptick in the region. Census numbers show Asians in the Bay increased from one in four in 2010 to one in three by 2020. "The increase in immigration from China and especially India and those coming especially for the high-tech industry, makes up a large segment of that population growth," Jeung said. Jeung said that growth, employment in biotech, AI, and other high-earning sectors of the economy are partly fueling the demand and replacing what were once smaller mom-and-pop Asian groceries. "That Asian American community has high enough incomes where they want more high-end Asian groceries. So they're not mom and pop grocery stores coming in, but they're actually corporate," Jeung said. It's a new environment for Yoo, working in a state-of-the-art kitchen, in the middle of a mall, to introduce his modern take on Korean cuisine. "Welcome to authentic Korean flavors, welcome to Pogu," Yoo said. It's his new home in a vastly changing retail space in the Bay. Jagalchi in Daly City is the first location in the U.S. Company officials say there are plans to expand to other cities. The new T&T grocery will open in San Francisco at City Center on Geary and Masonic. Its San Jose store is scheduled to open at Westgate Center this fall.

GUUM Contemporary Grill — Restaurant Review
GUUM Contemporary Grill — Restaurant Review

Condé Nast Traveler

time06-05-2025

  • Entertainment
  • Condé Nast Traveler

GUUM Contemporary Grill — Restaurant Review

What were your first impressions when you arrived? Think of Korean barbecue restaurants, and casual joints with greasy floors and industrial-looking exhaust systems suspended over tables comes to mind. Guum—the younger, rock-and-roll sibling of Michelin-starred fine diner Nae:um—announces it's not of the same cut the moment you step into its heritage shophouse within Singapore's buzziest food-and-drink neighborhood. The dining room is all Japandi-chic (or is it Koreandi-chic?), with sleek tables and chairs lining the right side of the space. On the left, a minimalist bar and counter seats run halfway down the length, the roaring stoves of the open kitchen occupying the other half. There's not a single exhaust pipe in sight. What's the crowd like? Young, hip scenesters pack the place for its tasty, creative fare and unrestrained atmosphere. This isn't a place for a quiet conversation or a romantic date since the environment can get raucous, but it sure is a great spot for a fun night out. What should we be drinking? As much care has been taken with the drinks as the food. The cheekily named signature cocktails, especially, offer a taste of how South Korea's alcohol landscape has evolved in recent years. Try the Salty Bunny, made with additive-free soju infused with salted prunes, and the 'Rich Kid' Sour that stars South Korea's first-ever craft gin brand. Main event: the food. Give us the lowdown—especially what not to miss. Seoul-trained head chef Sanggil Byeon's modern, elevated spin on Korean favorites includes goodies like Yukhwae Jeon, a creative marriage of Korean beef tartare with potato pancake and fish and bacon croquettes dressed in yangnyeom sauce, which typically accompanies Korean fried chicken. If you can't decide what to get, spring for the set menu, a compilation of all the best things here, including the restaurant's specialty of various cuts of meats and seafood cooked over a charcoal grill. And how did the front-of-house folks treat you? The crew are enthusiastic and friendly, even when the restaurant gets packed (as it often is). What's the real-real on why we're coming here? Dining at Guum sits at that special spot between comfort food and a treat. You feel at home, but you're in a nice restaurant. The flavors are familiar, but the creative pairings and culinary precision make every bite a delight. It's the kind of meal you'll keep thinking about long after you've left the restaurant.

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