Latest news with #Koslowski
The Star
23-04-2025
- Business
- The Star
Engaging Generation Z: Strategies for newsrooms to capture shorter attention spans
Photo: AZHAR MAHFOF/The Star. KUALA LUMPUR: Newsrooms need to recognise that the younger generation has a shorter attention span, with many showing a declining interest in news, says Co-founder of The Daily Australia, Sam Koslowski. Koslowski, during the WAN-IFRA Digital Media Asia 2025, said that acknowledging the problem is the first step to successfully engaging Generation Z news readership. 'We need to realise that in a world where truth is less certain than ever, we have a bigger responsibility to do better and to understand our processes a lot more,' he said during the 'Audience Engagement Strategies as Alternatives to Social Media Platform' plenary session at WAN-IFRA Digital Media Asia (DMA) 2025 here on Wednesday (April 23). The session was moderated by Star Media Group (SMG) chief content officer Datin Paduka Esther Ng. 'As social media platforms like Meta and X show growing disinterest in news, what are alternatives that can help media companies stay engaged with the audience, especially with the younger ones? 'This session delves into new trends and suggests platforms and ideas that can help you grow your audience,' she said in her introductory remarks. Koslowski said it was not on the reader, especially the young consumers, to trust news presented to them instantly. 'We have to prove that to them. And the way that we do that is really hard work, and it's often not instantly rewarding. 'We need to be thinking about long-term quality,' he said. During his presentation, Koslowski said young people have low levels of trust in media and consume information differently and use social media as their primary platform. His media company has pioneered social-first news delivery in Australia, and now has global aspirations, leveraging new and captivating ways of delivering newsletters. Laura Crimmons, the head of growth management and audience development at Ringier, said that the challenge in reaching a digital audience lies in the increasing number of digital channels, which is exacerbated by limited resources. She said that in Ringier, automation of digital content in the newsroom was introduced to improve reach and efficiency. 'We introduced automation step by step and with the newsletters, we showed the data how the automation can improve in terms of clicks and when we take out the boring parts, we have time for the fun and creative parts,' she said, when responding to a question on the challenge to introduce automation in the newsroom. This 2025 edition of DMA, the premier event for the news media industry in the Asia-Pacific region, is a two-day gathering in the Malaysian capital starting on Tuesday (April 22). Organised by the World Association of News Publishers (WAN-IFRA), the event has been a pivotal platform for transformation in the news media industry since its inception in 2009. This year, it returns, bringing global media leaders to share innovations in digital revenue, AI, and newsroom technology.
Yahoo
13-04-2025
- Yahoo
Fox Valley-based non-profit looks to raise awareness & combat trafficking ahead of NFL Draft
OSHKOSH, Wis. (WFRV) – As excitement builds for the 2025 NFL Draft in Green Bay, a local nonprofit is urging the community to remember the dangers that large-scale events could bring. Damascus Road, an anti-human trafficking organization based in the Fox Valley, launched a region-wide outreach effort Friday called 'Blitz the Draft,' a campaign aimed at raising awareness and preventing trafficking ahead of the event. 'Focal point of the draft': Construction crews raise NFL Draft Stage roof Volunteers gathered in Oshkosh at Damascus Road's office for training before fanning out to gas stations and hotels across the Fox Valley, from Oshkosh up to Kaukauna. Armed with missing children posters, trafficking awareness cards, and hotline numbers, they spoke with staff at businesses and left materials in high-traffic areas. 'Today we are blitzing the Fox Valley before the draft with information about missing kids and human trafficking awareness,' said Terra Koslowski, Education and Engagement Director at Damascus Road. 'Anytime there is an event that brings a large number of people to an area, there's always a potential for increased crime—and human trafficking is one of those risks.' The goal is simple: make more people aware of what trafficking looks like, and how they can help stop it. 'We're hoping businesses will put up our posters and maybe even give us some tips if they've seen any of the kids we're looking for,' Koslowski added. 'If a child who's been trafficked ends up in this area, someone might recognize them.' Among the volunteers was Dennis Tegrootenhuis of Winneconne, who says the issue is personal for him. 'I just look at the most vulnerable in our society,' he said. 'We have a responsibility as a community to keep people safe. This kind of outreach is crucial—it opens people's eyes.' Tegrootenhuis said he's become more alert to the signs of trafficking, especially while traveling. 'Every truck stop I stop at, I just look for something that doesn't belong,' he said. 'You see a guy walking into a hotel with a young girl who's not smiling, not bubbly—say something.' More roads to close around Lambeau as NFL Draft construction ramps up Since 2017, Damascus Road has helped more than 700 survivors of human trafficking or commercial sexual exploitation through jail outreach, victim services, and community education. The organization encourages anyone who suspects human trafficking to report it to the National Human Trafficking Hotline at 1-888-373-7888. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
