Latest news with #Kracht
Business Wire
28-05-2025
- Business
- Business Wire
GLIDDEN Brand Refreshes Walmart Paint Aisle With New Products
CRANBERRY TOWNSHIP, Pa.--(BUSINESS WIRE)--GLIDDEN ® paint is transforming the paint aisle at Walmart with new products. A lineup of new paints, colors and caulking have rolled out to make it simple for DIYers to find quality supplies to complete any project. From small space updates or projects to total room makeovers, Glidden products at Walmart are a trusted, easy and affordable solution to bring high quality impact. Share In addition, shoppers can find updated color centers at their local Walmart stores. New color selection tools, Glidden paint's GRAB-N-GO ® color offerings and an updated palette make finding the 'just-right color' for any project easier than ever. 'From small space updates or projects to total room makeovers, Glidden products at Walmart are a trusted, easy and affordable solution to bring high quality impact,' said Rachel Kracht, Senior Marketing Manager, Glidden paint. 'With the launch of our new Glidden products and colors, do-it-yourselfers (DIYers) can easily find everything they need in one store to completely transform their spaces. Walmart shoppers will see that it's possible to find high-quality, great performing paint products that fit within their project aspirations and their budgets.' 'We know that shoppers are looking for the products, colors and tools that make their home projects easier to envision and complete. We worked closely with Walmart to ensure the paint aisle has all the project essentials a DIYer needs from start to finish,' continued Kracht. Glidden paint's new product offerings include: Cool Surface Porch & Floor interior and exterior paint: This durable, scratch resistant product offers COOL SURFACE TECHNOLOGY ® paint, limiting surface temperature by up to 20%*. The technology helps porches, patios, pool decks and walkways to stay cooler and feet and pet paws to stay happier on hot summer days. Cool Surface Porch & Floor paint is available in three popular Grab-N-Go colors: Steel Grey, Summer Suede and Clay Court. Cabinet, Door & Trim interior and exterior enamel: Providing a hard, durable finish for high-touch surfaces, this 100% acrylic paint rapidly bonds to hard-to-paint surfaces and is dry to the touch in 20 minutes. Painted doors are stick-free after one hour. Available in semi-gloss sheen quarts, Grab-N-Go colors include Black, White and Silent Smoke. Painter's Caulk Pro and X-Stretch: Two new varieties of paintable caulking are available to round out project needs. Painter's Caulk Pro is ideal for windows, doors, trim and baseboards and offers excellent adhesion, a flexible and durable waterproof seal and is mold and mildew resistant. Meanwhile, exceptionally durable Painter's Caulk X-Stretch provides extreme elasticity for use on windows, doors, trim, baseboards, crown molding and siding. Both products are available in white and clear. Product expansions: New sizes and colors are available in Glidden paint's convenient Grab-N-Go lineup, providing shoppers paint already tinted to the most popular colors right on the shelf. New paint applicators, including rollers, paint brushes and easy to grab painting kits have also hit Walmart shelves to ensure you can buy all you need for your project in one trip. To learn more about the new Glidden paint project offerings at Walmart, visit The Glidden brand is part of The Pittsburgh Paints Company, a leading producer of interior and exterior paints, stains, caulks, repair products, adhesives, and sealants for homeowners and professionals in the United States and Canada. About The Pittsburgh Paints Company With 150 years of product innovation, Pittsburgh Paints Co.'s portfolio includes some of the industry's most iconic and respected brands: GLIDDEN®, OLYMPIC®, PITTSBURGH PAINTS & STAINS™, LIQUID NAILS®, Manor Hall™, HOMAX®, TRUEFINISH™, MULCO™, FLOOD®, DULUX® (in Canada), and SICO™. Products are available at THE HOME DEPOT®, WALMART®, MENARDS®, LOWE'S®, independent retailers, and 750+ PITTSBURGH PAINTS CO. company stores. Pittsburgh Paints Co.'s headquarters is in Cranberry Township, Pennsylvania, located 20 minutes northeast of Pittsburgh, Pennsylvania. Learn more at and follow us on LinkedIn. *Limits hot weather surface temperature spikes of pedestrian and vehicular horizontal concrete surfaces when compared to products of similar color without Cool Surface Technology paints. Temperature containment may differ due to color, ambient temperature and time of day. Cool Surface Technology, Flood, Glidden, and Olympic are registered trademarks and Manor Hall, Pittsburgh paints & Stains, Sico, and Truefinish are trademarks of The Pittsburgh Paints Co. Homax and Liquid Nails are registered trademarks of A-Paint Specialty, Inc. Grab-N-Go is a registered trademark of PPG Industries Ohio, Inc. used under license by The Pittsburgh Paints Co. Dulux is a registered trademark of AkzoNobel and is licensed to The Pittsburgh Paints Co. for use in Canada only. Mulco is a registered trademark of AkzoNobel. The Home Depot is a registered trademark of Home Depot Product Authority, LLC. Walmart is a registered trademark of Walmart Apollo, LLC. Menards is a registered trademark of Menard, Inc. Lowe's is a registered trademark of Lowe's, Inc.
The Hindu
30-04-2025
- Entertainment
- The Hindu
Review of Christian Kracht's Eurotrash, longlisted for the International Booker Prize 2025
Some of the funniest and most poignant moments in Christian Kracht's Eurotrash (translated from the German by Daniel Bowles) involve bodily fluids. A bored cab driver distracted by his own snotty nose. A mother recalling a romantic rendezvous from her youth in graphic detail, much to her son's discomfiture. But my personal favourite is when after a fierce argument between the protagonist (an authorial stand-in called Christian, a German novelist) and his mother, the former still has to empty out her colostomy bag because of course he does. This scene is the perfect example of the tonality Kracht uses wonderfully throughout the novel — acerbic wit mixed with bitterness and self-loathing but also an undertone of undeniable tenderness. Much of the novel, longlisted for this year's International Booker Prize, takes place on a road trip across the characters' native of Switzerland. Christian and his mother belong to a family that has made their fortune via a supremely shady armaments business. His grandfather, even more damningly, was a Nazi officer in the infamous secret police known as SS. The formidable, eccentric Mama Kracht, meanwhile, is very old, unfathomably rich, and likes to mix alcohol with prescription pills. When this propensity lands her in a psych ward, Christian feels like his proposed trip is a way to exorcise the family ghosts. The duo starts to give away the family's ill-gotten wealth during their road trip, just handing out cash from a plastic bag in the car. Behind the radicalisation As one might surmise from a plot like this, both German nationalism as well as German denial-of-history are very much on trial here. In the very first chapter, Kracht condemns the 'complete failure of the denazification process' when it came to his SS grandfather. The novel is devastating — and devastatingly funny — when it's absolutely tearing down legacies and reputations, bursting the balloon-egos of the Kracht family. For example, Christian tells the reader that upon his grandfather's death, a great deal of BDSM paraphernalia was discovered among his things. Bitterly, he daydreams about his late grandfather introducing racialised Nazi pseudo-science even into these 'clandestine cellar trysts' with very young Icelandic women. 'For only they, this old man, my grandfather, had thought, could adequately represent the Nordic ideal. The Norwegians, the Germans, the Danes were too weak — no, it had to be Icelanders, girls whom he would invite to his home as au pairs, to Sylt, girls in whose blood the sacred Edda sang eternally.' Black humour The translation by Daniel Bowles is first rate, and often comes up with an unsettling metaphor or simile that absolutely nails the tragicomic tonality of the book. Besides, Kracht is obsessed with the workings of language which is a through line Bowles picks up on pretty quickly. This harmony between writer and translator manifests itself in an incendiary passage about the German language. 'It was always language itself, the liberation and simultaneous domination of the spastic glottis, that singular enigma which lay in the proper sequence of syllables. And it was always, then, the German. It had always been the German language. It had always been the scorched earth, the sufferings of ill-treated earth itself, war and the burning old city and the vegetable fields made infertile outside it. It had always been the ghetto purged with the flamethrower. It had always been the tailored, pale gray uniforms, the attractive blond officers with their ice-cube-filled gullets, whispering, smiling.' With amusing nods to Shakespeare and Flaubert classics, not to mention the sociological theories of Guy Debord, Eurotrash is an immensely entertaining, erudite disavowal of nationalistic chest-thumping and ahistorical amnesia. It missed the International Booker shortlist — narrowly, I am sure — but is nevertheless highly recommended for those who enjoy their humour pitch-black. The reviewer is a writer and journalist working on his first book of non-fiction. Eurotrash Christian Kracht, trs Daniel Bowles Hachette India ₹499
