23-07-2025
Wine, wellness and travel: 7 destinations for a luxurious vinotherapy experience
2. La Rioja, Spain
For those who wish to experience Caudalie's vinotherapy treatments in Spain, La Rioja is the place to visit. Known for its centuries-old wine estates, La Rioja has leaned into vinotherapy with notable style. At Hotel Marques de Riscal—a striking Frank Gehry-designed property—Caudalie's full treatment menu is offered alongside panoramic vineyard views. The ingredients are locally sourced, and the spa makes use of grape polyphenols known for boosting collagen and improving skin elasticity. It's one of the few places where architecture, wine and wellness intersect with equal intensity. 3. Tuscany, Italy
Above Clusters of Sangiovese grapes ripen under the Tuscan sun—rich in antioxidants, they're the foundation of local vinotherapy rituals. (Photo: Kstudio / Freepik)
Vinotherapy in Tuscany feels less clinical and more rustic, though no less effective. At Castello di Casole, a Belmond hotel set on a historic estate, treatments focus on Sangiovese grapes grown on-site. Grape pulp, grapeseed oil and even red wine itself are used in various facials and massages. The spa menu includes antioxidant-rich wraps and exfoliations, drawing from both wine and olive oil traditions. It's a slower, more sensorial take on the vinotherapy trend. 4. Napa Valley, USA
California's wine country may be better known for tasting rooms than spa treatments, but Napa has carved out a niche in vinotherapy. Spa Terra at The Meritage Resort, located in an underground cave, offers Cabernet scrubs and grapeseed facials that highlight the region's signature varietals. The treatments are designed to counteract environmental stressors—particularly sun exposure—and offer a more grounded, no-fuss approach to wine-based skincare. 5. Mendoza, Argentina
At the foot of the Andes, Mendoza brings a different altitude to vinotherapy. Cavas Wine Lodge offers spa services that use Malbec grapes, which are known for their high concentration of polyphenols. Treatments include warm compresses soaked in wine and detoxifying grapeseed oil massages. The approach is less about opulence and more about results, and the surrounding snow-capped peaks add a scenic layer to the experience. 6. Douro Valley, Portugal
Six Senses Douro Valley takes vinotherapy seriously, integrating local grapes into its wellness philosophy. Treatments here focus on regional varietals, and the spa works with products that use crushed skins and seeds to exfoliate and repair. The Douro setting is as much a draw as the treatments, offering forest walks, river views and a quiet atmosphere that complements the restorative nature of vinotherapy. 7. Cape Winelands, South Africa
Above Vineyards at Stellenbosch, South Africa. (Photo: Wirestock / Freepik)
South Africa's wine regions are joining the vinotherapy conversation, with Stellenbosch leading the charge. At Lanzerac Spa and other nearby retreats, Pinotage grapes—unique to South Africa—are turned into oils and serums used in skin-brightening facials and tension-releasing massages. The treatments often include locally sourced essential oils and botanical infusions, giving them a distinctly regional identity.
