2 days ago
- Business
- United News of India
Kudumbashree Kerala Chicken project crosses Rs 400 crore in sales
Thiruvananthapuram, Aug 16 (UNI) The Kudumbashree Kerala Chicken project has crossed the Rs 400-crore sales milestone within six years.
The initiative which was launched in 2019, currently operates 482 broiler farms and 141 retail outlets across Kerala, having sold 35,255 metric tonnes of chicken so far.
Kudumbashree, Kerala's flagship poverty eradication and women's empowerment mission, is the world's largest women's network and a model of community-based grassroots development.
Through an integrated farming model, beneficiary farmers earn up to ₹2.5 lakh every two months. Farmers rearing at least 10,000 chickens benefit directly from the scheme. So far, farmers have collectively earned ₹38.27 crore in income.
Beneficiaries managing retail outlets have also secured steady returns, with an average monthly income of ₹1 lakh, generating a total of ₹54.60 crore to date.
At present, the project provides direct employment and income to around 700 families and indirectly supports about 300 more.
Production has grown significantly. While only 2 per cent of Kerala's domestic chicken demand was met through the project in its early years, the share has now risen to 8 per cent, with a target of reaching 25 per cent. Daily sales have also surged from 6 metric tonnes in 2021 to 58 metric tonnes in 2025.
As part of its second phase, frozen chicken products have been launched under the 'Kudumbashree Kerala Chicken' brand. A dedicated outlet of the Kudumbashree Broiler Farmers Producer Company Ltd is also set to open soon in Thiruvananthapuram. Preparations are underway.
The project was conceptualised both to ensure employment for Kudumbashree neighborhood group members and to provide consumers with quality chicken at fair prices. The promise of reliable returns with low investment continues to attract more farmers to the scheme.
UNI DS AAB
