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R for Rabbit raises $27 million in Series B funding to scale baby care
R for Rabbit raises $27 million in Series B funding to scale baby care

Business Standard

time6 hours ago

  • Business
  • Business Standard

R for Rabbit raises $27 million in Series B funding to scale baby care

R for Rabbit, a direct-to-consumer baby products brand, announced on Tuesday that it has raised $27 million in Series B funding through a combination of primary and secondary transactions. The round, which also facilitated an exit for early investor Xponentia Capital, was led by Filter Capital and co-led by 3one4 Capital. The company plans to use the capital to accelerate its growth, scale omnichannel distribution, drive product innovation, and expand digital initiatives in the premium baby care market. IndigoEdge acted as the exclusive financial advisor on the transaction. R for Rabbit stated that it has achieved a compound annual growth rate (CAGR) of over 35 per cent since FY21, with its annual run rate (ARR) for FY25 projected to exceed $30 million. 'Our high organic traffic of almost 45 per cent, along with a reach of almost 10 million through social channels, and an exceptional Net Promoter Score (NPS) of more than 80, are a testament to the trust we have built among millions of Indian parents,' the company said in a statement. Commenting on the development, Kunal Popat, Founder and CEO of R for Rabbit, said, 'India's baby care industry is on a strong upward curve. With rising disposable incomes and discerning parents seeking uncompromised safety and quality, the market is ripe for brands that can deliver on those expectations. We're proud that R for Rabbit has built a strong foundation of trust from day one with parents. This capital will help us double down on innovation, reach, and customer experience as we enter our next growth chapter.' Founded in 2014, R for Rabbit's portfolio includes strollers, car seats, high chairs, diapers, and more. The company serves over 5 million parents.

Filter Capital, 3one4 back D2C brand R for Rabbit in $27 million primary-secondary deal
Filter Capital, 3one4 back D2C brand R for Rabbit in $27 million primary-secondary deal

Time of India

time9 hours ago

  • Business
  • Time of India

Filter Capital, 3one4 back D2C brand R for Rabbit in $27 million primary-secondary deal

Direct-to-consumer baby products brand R for Rabbit has closed a $27 million round led by growth investment firm Filter Capital and early-stage venture capital firm 3one4 Capital The round, comprised primary capital infusion and a secondary share sale, marking the exit of early backer Xponentia Capital , a private equity firm that had invested about $4.5 million (Rs 40 crore) in the firm in funds will be used to fuel growth, strengthen omnichannel distribution, enhance product innovation, and expand digital initiatives, the company said in a in 2014 by husband-wife duo Kunal Popat and Kinjal Popat, the company specialises in baby products, offering a portfolio that includes strollers, car seats, high chairs, diapers, and more. The products are sold through both online and offline channels. According to its website, R for Rabbit has more than 2,000 offline channel partners.'India's babycare industry is on a strong upward curve. With rising disposable incomes and discerning parents seeking uncompromised safety and quality, the market is ripe for brands that can deliver on those expectations,' said chief executive Kunal brand has recorded a revenue compound annual growth rate of over 35% since FY21, with its annual run rate (ARR) for FY25 surpassing $30 on the investment, Sumit Sinha, cofounder and managing partner at Filter Capital, said, 'We are bullish on the long-term potential of the baby care category in India. R for Rabbit stands out with its product innovation, high customer delight, and robust growth metrics.'Anurag Ramdasan from 3one4 Capital added, '...we were seeking high-impact consumer brands with category leadership and scalability'.

Filter Capital, 3one4 back D2C brand R for Rabbit in $27 million primary-secondary deal
Filter Capital, 3one4 back D2C brand R for Rabbit in $27 million primary-secondary deal

Economic Times

time10 hours ago

  • Business
  • Economic Times

Filter Capital, 3one4 back D2C brand R for Rabbit in $27 million primary-secondary deal

ETtech Direct-to-consumer baby products brand R for Rabbit has closed a $27 million round led by growth investment firm Filter Capital and early-stage venture capital firm 3one4 Capital. The round, comprised primary capital infusion and a secondary share sale, marking the exit of early backer Xponentia Capital, a private equity firm that had invested about $4.5 million (Rs 40 crore) in the firm in 2021. The funds will be used to fuel growth, strengthen omnichannel distribution, enhance product innovation, and expand digital initiatives, the company said in a statement. Founded in 2014 by husband-wife duo Kunal Popat and Kinjal Popat, the company specialises in baby products, offering a portfolio that includes strollers, car seats, high chairs, diapers, and more. The products are sold through both online and offline channels. According to its website, R for Rabbit has more than 2,000 offline channel partners.'India's babycare industry is on a strong upward curve. With rising disposable incomes and discerning parents seeking uncompromised safety and quality, the market is ripe for brands that can deliver on those expectations,' said chief executive Kunal Popat. The brand has recorded a revenue compound annual growth rate of over 35% since FY21, with its annual run rate (ARR) for FY25 surpassing $30 on the investment, Sumit Sinha, cofounder and managing partner at Filter Capital, said, 'We are bullish on the long-term potential of the baby care category in India. R for Rabbit stands out with its product innovation, high customer delight, and robust growth metrics.'Anurag Ramdasan from 3one4 Capital added, '...we were seeking high-impact consumer brands with category leadership and scalability'. Elevate your knowledge and leadership skills at a cost cheaper than your daily tea. Hacking, ransom, lawsuits: Why social engineering is TCS, Cognizant's latest headache Govt easing policies to boost growth; when will industry play ball? Can new shipping laws bury the ghost of British legacy? How IDBI banker landed plush Delhi properties in Amtek's INR33k crore skimming Stock Radar: M&M hits fresh record high in August 2025; time to buy or book profits? Weekly Top Picks: These stocks scored 10 on 10 on Stock Reports Plus F&O Radar | Deploy Bull Call Spread in Nifty to play index reversal Stock picks of the week: 5 stocks with consistent score improvement and return potential of more than 20% in 1 year

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