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Astro Parduman Joins International Luxury Fragrance Leader Sugandhim Labs as Global Brand Ambassador
Astro Parduman Joins International Luxury Fragrance Leader Sugandhim Labs as Global Brand Ambassador

Business Standard

time2 days ago

  • Business
  • Business Standard

Astro Parduman Joins International Luxury Fragrance Leader Sugandhim Labs as Global Brand Ambassador

PNN Haryana [India], June 3: In a groundbreaking alliance bridging spirituality and luxury, Sugandhim Labs, an international leader in fine fragrance innovation, celebrated the grand opening of its flagship Experience Store in Haryana, India. The store showcases a meticulously curated collection of over 100 unique fragrances, along with astrology-based aromatic solutions, pushing boundaries in both wellness and luxury. Adding a celestial dimension to this moment, Astro Parduman Ji, globally respected astrologer, vastu expert, and spiritual master, was officially unveiled as the Global Brand Ambassador for both Sugandhim Labs and its luxury fragrance brand, World of Perfumers. A Spiritual-Scented Collaboration This visionary collaboration launches an exclusive line of attars and fragrance products inspired by ancient astrological wisdom, crafted to bring emotional balance, spiritual resonance, and cosmic connection through scent. "Fragrance is the bridge between the material and the divine," said Astro Parduman Ji. "I am honored to represent a brand that aligns spiritual energy with sensory elegance." Sugandhim Labs & World of Perfumers is Founded by a trio of global minds, Sugandhim Labs is disrupting the global perfume market with a commitment to accessible luxury, spiritual harmony, and experiential innovation: * Kushal - Visionary entrepreneur driving innovation across three successful startups. * Akhil - International brand strategist with over a decade of experience building multinational consumer brands. * Nikhil - Dubai-based perfume artist and creative force behind over 10 years of fragrance craftsmanship. Operating under its luxury label World of Perfumers, the company draws from iconic fragrance cultures in France, Dubai, and Switzerland, with the mission of democratizing luxury perfumery. From timeless classics to contemporary roll-ons and attars, World of Perfumers has created a scent library that merges global sophistication with Indian soul. Its products are now available through a powerful omnichannel presence--e-commerce, offline experience stores, premium distributors, and top international marketplaces. With a legacy spanning over 49 years, including 15 years of dedicated global practice, Astro Parduman Ji is revered for his transformative guidance across astrology, numerology, vastu, dowsing, and spiritual healing. Having mentored over 27,000 students and consulted individuals worldwide, his appointment signals a deeper integration of spiritual well-being into luxury wellness products.

Onecheq Rises As An All-in-One Online Retailer In New Zealand
Onecheq Rises As An All-in-One Online Retailer In New Zealand

Scoop

time4 days ago

  • Business
  • Scoop

Onecheq Rises As An All-in-One Online Retailer In New Zealand

Press Release – Onecheq The growth of the platform reflects a larger trend in the national retail landscape. According to NZ Posts latest Full Download report, online consumer spending reached $7.2 billion in 2024, with over 70 million parcels delivered nationwide. As New Zealand's e-commerce economy continues to set new records, local online retailer Onecheq is emerging as a significant force, steadily expanding its product categories to meet the evolving needs of Kiwi shoppers. The growth of the platform reflects a larger trend in the national retail landscape. According to NZ Post's latest Full Download report, online consumer spending reached $7.2 billion in 2024, with over 70 million parcels delivered nationwide. Among the top-performing sectors were electronics, home improvement and health products, all categories in which Onecheq has recently expanded. Onecheq started as a tech-focused retailer but now carries an extensive inventory that spans electronics, tools, homeware, health and beauty, outdoor gear and more. 'We're seeing strong demand from Kiwis who want the convenience of a single online destination for both high-quality products and local service,' says Kushal, spokesperson for Onecheq. 'Whether it's a smartwatch, a power drill, or skincare tools, people expect to get what they need quickly, with full transparency and support.' E-Commerce Trends Driving Onecheq's Growth Onecheq's range expansion is closely aligned with the broader trends transforming New Zealand's retail sector. According to Stats NZ (2024), 42% of Kiwi households now shop online for non-grocery goods, a significant rise from 32% in 2022. This shift reflects a growing demand for convenience, variety, and speed in the online shopping experience. Consumers are increasingly prioritising product diversity and local availability, along with clear return policies, GST-inclusive pricing and the reassurance of a New Zealand-based retail platform. In a market where shoppers are often forced to choose between slow international delivery or a limited domestic range, Onecheq is stepping in to fill that gap, offering a wide selection of products with the reliability and responsiveness that New Zealanders expect. 'Customers are looking for trusted, local alternatives to the global giants,' Kushal says. 'They want faster delivery, clear product listings and New Zealand-based warranty protection. That's where we've focused our attention.' A Retail Platform Built for NZ Shoppers Founded in Auckland in 2020, Onecheq's platform now features products across multiple verticals, including: Consumer electronics such as smartphones, tablets, wearables and gaming consoles DIY tools including drills, rotary kits, workbenches and hand tools Home and lifestyle items such as air fryers, lighting, furniture, decor and storage Health and beauty devices like massage guns, grooming kits and hair styling tools Outdoor and fitness gear, including fishing accessories and camping equipment Toys, hobbies and craft supplies, including art tools and LEGO Apparel, pet accessories and more This wide product offering positions Onecheq not just as a tech store but as a genuine multi-category retail site that competes with traditional department stores, while leveraging the convenience of fast, digital shopping. Innovation Plans Aligned With Global E-Commerce Trends Looking ahead, Onecheq is actively exploring a range of innovations that align with emerging global trends in online retail. Among the initiatives under consideration are enhanced product recommendation systems that use shopper behaviour and purchase history to tailor the browsing experience, as well as AI-powered customer support tools designed to improve response times and deliver more personalised service. The company is also developing content-driven shopping experiences, including curated product collections and educational buying guides to help customers make more informed choices. In addition, Onecheq is investigating eco-conscious packaging and fulfilment solutions aimed at reducing its environmental footprint. While some of these developments are still in progress, they reflect Onecheq's clear commitment to evolving with customer expectations and building a smarter, more sustainable online shopping platform for New Zealanders. 'We're studying what leading international e-commerce platforms are doing well, and finding ways to adapt those strategies for New Zealand,' Kushal adds. 'Our goal is to build something that feels world-class, but with a local heart.' Expanding Range Reflects Evolving Consumer Demand As online shopping habits in New Zealand continue to shift, Onecheq is adapting its product strategy to meet the changing expectations of modern consumers. Originally focused on consumer electronics, the retailer has significantly broadened its range to include DIY tools, homeware, lifestyle accessories, personal care devices and even pet supplies. This deliberate diversification allows Onecheq to better serve the growing number of shoppers who prefer to purchase across multiple categories from a single platform. 'We're constantly reviewing our catalogue to reflect what Kiwis are actually looking for,' says Kushal. 'The goal is to offer a curated but diverse range that lets customers find what they need, whether that's a set of headphones, a power tool, or a gift for their pet – all in one place.' By tracking demand trends and regularly updating its stock with relevant, seasonal and emerging products, Onecheq is positioning itself not just as a retailer, but as a responsive platform that evolves alongside its customer base. This agility has been central to the company's growth and continues to shape its expansion plans in 2025 and beyond. Why Onecheq Is Poised for Continued Growth With product categories expanding and customer satisfaction remaining a core priority, Onecheq is poised to grow its footprint even further in the coming years. The brand is already becoming a go-to name among shoppers looking for a trustworthy New Zealand-owned alternative to slow overseas sellers or impersonal mega-platforms. This type of local-first, all-in-one online retailer is proving to be exactly what the post-pandemic digital economy demands. With its combination of product variety, competitive pricing and a shopping experience tailored to Kiwi consumers, Onecheq is positioned to meet the needs of a growing segment of online shoppers. As the company continues to invest in service improvements and explore new innovations, its potential for further growth in New Zealand's evolving e-commerce landscape appears strong.

Onecheq Rises As An All-in-One Online Retailer In New Zealand
Onecheq Rises As An All-in-One Online Retailer In New Zealand

Scoop

time4 days ago

  • Business
  • Scoop

Onecheq Rises As An All-in-One Online Retailer In New Zealand

As New Zealand's e-commerce economy continues to set new records, local online retailer Onecheq is emerging as a significant force, steadily expanding its product categories to meet the evolving needs of Kiwi shoppers. The growth of the platform reflects a larger trend in the national retail landscape. According to NZ Post's latest Full Download report, online consumer spending reached $7.2 billion in 2024, with over 70 million parcels delivered nationwide. Among the top-performing sectors were electronics, home improvement and health products, all categories in which Onecheq has recently expanded. Onecheq started as a tech-focused retailer but now carries an extensive inventory that spans electronics, tools, homeware, health and beauty, outdoor gear and more. 'We're seeing strong demand from Kiwis who want the convenience of a single online destination for both high-quality products and local service,' says Kushal, spokesperson for Onecheq. 'Whether it's a smartwatch, a power drill, or skincare tools, people expect to get what they need quickly, with full transparency and support.' E-Commerce Trends Driving Onecheq's Growth Onecheq's range expansion is closely aligned with the broader trends transforming New Zealand's retail sector. According to Stats NZ (2024), 42% of Kiwi households now shop online for non-grocery goods, a significant rise from 32% in 2022. This shift reflects a growing demand for convenience, variety, and speed in the online shopping experience. Consumers are increasingly prioritising product diversity and local availability, along with clear return policies, GST-inclusive pricing and the reassurance of a New Zealand-based retail platform. In a market where shoppers are often forced to choose between slow international delivery or a limited domestic range, Onecheq is stepping in to fill that gap, offering a wide selection of products with the reliability and responsiveness that New Zealanders expect. 'Customers are looking for trusted, local alternatives to the global giants,' Kushal says. 'They want faster delivery, clear product listings and New Zealand-based warranty protection. That's where we've focused our attention.' A Retail Platform Built for NZ Shoppers Founded in Auckland in 2020, Onecheq's platform now features products across multiple verticals, including: Consumer electronics such as smartphones, tablets, wearables and gaming consoles DIY tools including drills, rotary kits, workbenches and hand tools Home and lifestyle items such as air fryers, lighting, furniture, decor and storage Health and beauty devices like massage guns, grooming kits and hair styling tools Outdoor and fitness gear, including fishing accessories and camping equipment Toys, hobbies and craft supplies, including art tools and LEGO Apparel, pet accessories and more This wide product offering positions Onecheq not just as a tech store but as a genuine multi-category retail site that competes with traditional department stores, while leveraging the convenience of fast, digital shopping. Innovation Plans Aligned With Global E-Commerce Trends Looking ahead, Onecheq is actively exploring a range of innovations that align with emerging global trends in online retail. Among the initiatives under consideration are enhanced product recommendation systems that use shopper behaviour and purchase history to tailor the browsing experience, as well as AI-powered customer support tools designed to improve response times and deliver more personalised service. The company is also developing content-driven shopping experiences, including curated product collections and educational buying guides to help customers make more informed choices. In addition, Onecheq is investigating eco-conscious packaging and fulfilment solutions aimed at reducing its environmental footprint. While some of these developments are still in progress, they reflect Onecheq's clear commitment to evolving with customer expectations and building a smarter, more sustainable online shopping platform for New Zealanders. 'We're studying what leading international e-commerce platforms are doing well, and finding ways to adapt those strategies for New Zealand,' Kushal adds. 'Our goal is to build something that feels world-class, but with a local heart.' Expanding Range Reflects Evolving Consumer Demand As online shopping habits in New Zealand continue to shift, Onecheq is adapting its product strategy to meet the changing expectations of modern consumers. Originally focused on consumer electronics, the retailer has significantly broadened its range to include DIY tools, homeware, lifestyle accessories, personal care devices and even pet supplies. This deliberate diversification allows Onecheq to better serve the growing number of shoppers who prefer to purchase across multiple categories from a single platform. 'We're constantly reviewing our catalogue to reflect what Kiwis are actually looking for,' says Kushal. 'The goal is to offer a curated but diverse range that lets customers find what they need, whether that's a set of headphones, a power tool, or a gift for their pet - all in one place.' By tracking demand trends and regularly updating its stock with relevant, seasonal and emerging products, Onecheq is positioning itself not just as a retailer, but as a responsive platform that evolves alongside its customer base. This agility has been central to the company's growth and continues to shape its expansion plans in 2025 and beyond. Why Onecheq Is Poised for Continued Growth With product categories expanding and customer satisfaction remaining a core priority, Onecheq is poised to grow its footprint even further in the coming years. The brand is already becoming a go-to name among shoppers looking for a trustworthy New Zealand-owned alternative to slow overseas sellers or impersonal mega-platforms. This type of local-first, all-in-one online retailer is proving to be exactly what the post-pandemic digital economy demands. With its combination of product variety, competitive pricing and a shopping experience tailored to Kiwi consumers, Onecheq is positioned to meet the needs of a growing segment of online shoppers. As the company continues to invest in service improvements and explore new innovations, its potential for further growth in New Zealand's evolving e-commerce landscape appears strong.

Gullu Aka Kushal Tanwar From Elvish Yadav's Team Bags Roadies Double Cross Winner Title, Takes Home Rs 10 Lakhs
Gullu Aka Kushal Tanwar From Elvish Yadav's Team Bags Roadies Double Cross Winner Title, Takes Home Rs 10 Lakhs

India.com

time4 days ago

  • Entertainment
  • India.com

Gullu Aka Kushal Tanwar From Elvish Yadav's Team Bags Roadies Double Cross Winner Title, Takes Home Rs 10 Lakhs

The winner of Roadies Double Cross is finally here! The title has been bagged by Gullu aka Kushal Tanwar, who took home prize money of ₹10 lakhs and a Hero Karizma bike. Kushal was a part of Elvish Yadav's team, and this season marked Elvish's debut as a mentor on Roadies. Kushal's journey on the show was filled with highs and lows. He was evicted mid-season, only to return as a wild card contestant. He then joined Gautam Gulati's team. However, after winning the Ticket to Finale, Kushal made a bold move—he decided to 'double cross' Gautam and rejoined his former Gang Leader, Elvish, ahead of the finale. (This is a developing story)

Nat Habit appoints Kushal Gupta as Chief Retail Officer to lead offline push
Nat Habit appoints Kushal Gupta as Chief Retail Officer to lead offline push

Time of India

time27-05-2025

  • Business
  • Time of India

Nat Habit appoints Kushal Gupta as Chief Retail Officer to lead offline push

New Delhi: D2C beauty and personal care brand Nat Habit has appointed Kushal Gupta as its Chief Retail Officer as it sets sights on scaling its offline presence and driving retail-led revenue growth, it said in a media release on Tuesday. Gupta, who brings over two decades of FMCG experience from companies like PepsiCo, Bikano, Tata Consumer, and HUL, will be responsible for building Nat Habit's national retail infrastructure, expanding into Tier 2 and 3 markets, and strengthening its omnichannel strategy. 'Kushal's proven leadership in scaling revenue and building executional muscle makes him the perfect fit,' said Swagatika Das, Co-founder, Nat Habit. The brand plans to invest in both offline and online expansion, including exclusive stores, e-commerce channels, and quick commerce partnerships. Gaurav Agarwal, Co-founder, Nat Habit, added, 'Our strategy involves unlocking growth via deep retail integration, geography-wise rollout, and portfolio-wide accessibility. Kushal's strategic foresight and operational experience will strengthen our roadmap as we scale towards revenue growth, not just in numbers but in depth of consumer connection and access.' Gupta said, "This is a 'go and win' moment, and we have the right team, product, and consumer love to make it happen at scale.' Founded in 2019, Nat Habit offers freshly-made Ayurvedic beauty products and recently raised $10.2 million in Series B funding led by Bertelsmann India Investments.

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