Onecheq Rises As An All-in-One Online Retailer In New Zealand
As New Zealand's e-commerce economy continues to set new records, local online retailer Onecheq is emerging as a significant force, steadily expanding its product categories to meet the evolving needs of Kiwi shoppers.
The growth of the platform reflects a larger trend in the national retail landscape. According to NZ Post's latest Full Download report, online consumer spending reached $7.2 billion in 2024, with over 70 million parcels delivered nationwide. Among the top-performing sectors were electronics, home improvement and health products, all categories in which Onecheq has recently expanded.
Onecheq started as a tech-focused retailer but now carries an extensive inventory that spans electronics, tools, homeware, health and beauty, outdoor gear and more.
'We're seeing strong demand from Kiwis who want the convenience of a single online destination for both high-quality products and local service,' says Kushal, spokesperson for Onecheq. 'Whether it's a smartwatch, a power drill, or skincare tools, people expect to get what they need quickly, with full transparency and support.'
E-Commerce Trends Driving Onecheq's Growth
Onecheq's range expansion is closely aligned with the broader trends transforming New Zealand's retail sector. According to Stats NZ (2024), 42% of Kiwi households now shop online for non-grocery goods, a significant rise from 32% in 2022.
This shift reflects a growing demand for convenience, variety, and speed in the online shopping experience. Consumers are increasingly prioritising product diversity and local availability, along with clear return policies, GST-inclusive pricing and the reassurance of a New Zealand-based retail platform.
In a market where shoppers are often forced to choose between slow international delivery or a limited domestic range, Onecheq is stepping in to fill that gap, offering a wide selection of products with the reliability and responsiveness that New Zealanders expect.
'Customers are looking for trusted, local alternatives to the global giants,' Kushal says. 'They want faster delivery, clear product listings and New Zealand-based warranty protection. That's where we've focused our attention.'
A Retail Platform Built for NZ Shoppers
Founded in Auckland in 2020, Onecheq's platform now features products across multiple verticals, including:
Consumer electronics such as smartphones, tablets, wearables and gaming consoles
DIY tools including drills, rotary kits, workbenches and hand tools
Home and lifestyle items such as air fryers, lighting, furniture, decor and storage
Health and beauty devices like massage guns, grooming kits and hair styling tools
Outdoor and fitness gear, including fishing accessories and camping equipment
Toys, hobbies and craft supplies, including art tools and LEGO
Apparel, pet accessories and more
This wide product offering positions Onecheq not just as a tech store but as a genuine multi-category retail site that competes with traditional department stores, while leveraging the convenience of fast, digital shopping.
Innovation Plans Aligned With Global E-Commerce Trends
Looking ahead, Onecheq is actively exploring a range of innovations that align with emerging global trends in online retail.
Among the initiatives under consideration are enhanced product recommendation systems that use shopper behaviour and purchase history to tailor the browsing experience, as well as AI-powered customer support tools designed to improve response times and deliver more personalised service.
The company is also developing content-driven shopping experiences, including curated product collections and educational buying guides to help customers make more informed choices. In addition, Onecheq is investigating eco-conscious packaging and fulfilment solutions aimed at reducing its environmental footprint.
While some of these developments are still in progress, they reflect Onecheq's clear commitment to evolving with customer expectations and building a smarter, more sustainable online shopping platform for New Zealanders.
'We're studying what leading international e-commerce platforms are doing well, and finding ways to adapt those strategies for New Zealand,' Kushal adds. 'Our goal is to build something that feels world-class, but with a local heart.'
Expanding Range Reflects Evolving Consumer Demand
As online shopping habits in New Zealand continue to shift, Onecheq is adapting its product strategy to meet the changing expectations of modern consumers. Originally focused on consumer electronics, the retailer has significantly broadened its range to include DIY tools, homeware, lifestyle accessories, personal care devices and even pet supplies. This deliberate diversification allows Onecheq to better serve the growing number of shoppers who prefer to purchase across multiple categories from a single platform.
'We're constantly reviewing our catalogue to reflect what Kiwis are actually looking for,' says Kushal. 'The goal is to offer a curated but diverse range that lets customers find what they need, whether that's a set of headphones, a power tool, or a gift for their pet - all in one place.'
By tracking demand trends and regularly updating its stock with relevant, seasonal and emerging products, Onecheq is positioning itself not just as a retailer, but as a responsive platform that evolves alongside its customer base. This agility has been central to the company's growth and continues to shape its expansion plans in 2025 and beyond.
Why Onecheq Is Poised for Continued Growth
With product categories expanding and customer satisfaction remaining a core priority, Onecheq is poised to grow its footprint even further in the coming years. The brand is already becoming a go-to name among shoppers looking for a trustworthy New Zealand-owned alternative to slow overseas sellers or impersonal mega-platforms.
This type of local-first, all-in-one online retailer is proving to be exactly what the post-pandemic digital economy demands. With its combination of product variety, competitive pricing and a shopping experience tailored to Kiwi consumers, Onecheq is positioned to meet the needs of a growing segment of online shoppers. As the company continues to invest in service improvements and explore new innovations, its potential for further growth in New Zealand's evolving e-commerce landscape appears strong.
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