Latest news with #Kvatt
Fashion United
a day ago
- Business
- Fashion United
Toast to scale circular fashion initiatives with Circulo
British fashion and lifestyle brand Toast has announced a strategic partnership with Circulo, the platform for managing and scaling branded post-purchase services, to strengthen its commitment to sustainability and end-of-life product solutions. The move is described as a 'major step' in digitising and scaling the brand's 'Toast Circle' initiative, which turns potential waste into a valuable resource by keeping items in use for longer. Since its launch in 2019, Toast has given almost 20,000 garments a second life. As the demand for circularity grows, Toast said it was 'investing in tools that will allow them to scale, simplify and connect each of these initiatives'. Toast Circle Credits: Toast By partnering with Circulo and aggregating data across all circular touchpoints and tracking customer-level engagement, the platform will empower the brand with deeper insights into the motivations and behaviours of circular-minded consumers to assist with communications and long-term strategy. Rosie McKissock, brand director at Toast, said in a statement: "Partnering with Circulo allows us to elevate the customer experience while also creating more efficient systems behind the scenes. This is a natural evolution of our strategy to embed circularity at every level of the brand.' Toast partners with Circulo to power the future of circular fashion Circulo is a white-label, enterprise-grade platform built to power and scale post-purchase experiences across omni-channel retail. From repairs and donations to resale and clothing swaps, it gives Toast full control over its circular offering, as the platform integrates logistics, tracking, automation, and real-time data capture. It is hoped that the partnership will streamline customer participation in 'Toast Circle,' while enabling the Toast teams to track and manage services with greater efficiency, as well as have access to automated communications, real-time updates, and personalised engagement to improve the customer journey. Toast Renewed Campaign Credits: Toast Emily Rea, co-founder at Circulo, added: 'Toast is redefining how brands approach the full customer and product lifecycle, embedding post-purchase experiences as a core part of how they serve and retain customers. 'As they scale these services globally, the right infrastructure is essential. Circulo is proud to support that journey, providing the software that enables Toast to deliver seamless experiences, unlock commercial value and drive lasting impact.' This is the latest initiative from Toast's long-term vision to ensure sustainability across its brand. In April, Toast extended its approach to circularity beyond the lifecycle of its garments and into packaging with a new reusable packaging pilot programme with innovative start-up Kvatt, designed to reduce single-use packaging waste across e-commerce.
Fashion United
23-04-2025
- Business
- Fashion United
Toast partners with Kvatt to pilot reusable packaging
British fashion and lifestyle brand Toast is extending its approach to circularity beyond the lifecycle of its garments and into packaging with a new reusable packaging pilot programme designed to reduce single-use packaging waste across e-commerce. Toast has partnered with innovative start-up Kvatt, founded by Swiss entrepreneur Gianfranco Bachtold, which is on a mission to reinvent the parcel shipping industry by offering durable, reusable packaging that's traceable, returnable, and designed to last. The new pilot will enable Toast customers to opt into Kvatt's reusable packaging for a 3.99-pound fee, which covers the full lifecycle of the solution, from reverse logistics and professional cleaning to data tracking and carbon reporting. Each Kvatt mailing bag is designed to be reused up to 10 times, helping to cut down on the cardboard, bubble wrap, and plastic that all too often ends up in landfills after a single use. Kvatt's proprietary software monitors each bag's journey, collecting detailed data to help brands and consumers understand their carbon impact and make more informed choices. Commenting on the pilot, Rosie McKissock, brand director at Toast, said in a statement: 'At Toast, we believe every decision, big or small, shapes the future. This pilot is one small step in our ongoing journey to reduce waste and tread more lightly. 'At 4:59pm on the day of our soft launch, our first customer chose reusable packaging. Just hours later, four more followed. This is exactly the kind of response that shows how ready people are for change.' Toast is a brand rooted in considered design, known for its sustainability and circularity schemes, and last year it gave 4,751 garments a second life through its repaired, exchanged, renewed and reworn schemes. It believes that packaging should be no exception and its pilot with Kvatt is its way of 'rethinking the everyday and building something better'. Bachtold added: 'Circularity is a team sport. We're thrilled to work with Toast as an early adopter. Its willingness to trial and refine this solution is what paves the way for scalable change.' Kvatt's pilot with Toast is part of a broader initiative involving Universal Works and Sirplus, brands committed to testing and scaling sustainable solutions in real-world retail environments.
