Latest news with #L'Oréal
The Irish Sun
14 hours ago
- Entertainment
- The Irish Sun
The Love Island Rich List 2025 reveals surprising star with £10m fortune – and it's NOT Molly-Mae Hague
1. Tommy Fury, £10m 10 Tommy Fury earned a whopping £3.7m from a boxing match Tommy made a staggering £16,429 every day last year, thanks to lucrative boxing matches and brand deals. His company Advertisement The latter match netted him £3.7m, thanks to his 35% share of the huge pay–per-view takings. He also collects £150k annually as a Mars & Spencer ambassador and was paid six figures last year for his autobiography Lightning Can Strike Twice: My Life As A Fury. 2. Molly-Mae Hague, £8m 10 Molly-Mae Hague was paid more than £1m for a L'Oréal brand deal After leaving the villa with Tommy, Molly-Mae's not been doing too badly, either. She was paid more than £1m for a L'Oréal brand deal and earned a similar fee for her Beauty Works hair extensions range. Her Prime Video documentary, Molly-Mae: Behind It All – which followed her split from Tommy, before the pair reconcile in the second part of the series – was worth six figures. Advertisement Read more on Love Island Producers are now offering a similar fee for another instalment. In September, she released her clothing line Maebe, which sold out in 24 minutes. Her MMH Group Holdings Ltd took earnings of £2.5m, while her fake-tan company Filter has £255,275 in the bank. Amazingly, she can also charge at least £10k for a single Instagram post to her 8.5m followers, often endorsing brands such as Gymshark and Aveeno. 3. Dani Dyer, £7.1m 10 Dani Dyer has a string of lucrative endorsements to her name Advertisement Since winning Love Island with Most read in Celebrity Due to tie the knot imminently with footballer and father of their twin daughters, Jarrod Bowen, she has a string of lucrative endorsements to her name. Her partnerships with My Babiie, Johnson's Baby and Pampers can earn her £16,800 for a single social media post. JoJo Siwa takes a swipe at ex Kath Ebbs after moving on with Love Island star Chris Hughes She hosts the Live And Let Dyers podcast with actor dad Danny for a six-figure fee, and the pair are currently filming a series for Sky, in which they attempt to run a caravan park together, for a similar amount. Advertisement Since moving in with fiancé Jarrod, who plays for Her company, I Want It, I Got It Ltd has £178,104 in the bank. Now that's a wedding fund! 4. Megan Barton-Hanson, £7m 10 Megan Barton-Hanson has an army of loyal subscribers paying £16 every month for content She may have deactivated her OnlyFans account at the request of producers when she entered the villa in 2018, but Megan is now one of the site's top earners, netting an estimated £1.5m every month and up to £10k for a five-minute-long personalised video. Advertisement It's all thanks to an army of loyal subscribers paying £16 every month for content. One of them even has a fetish for pretending to be a bug, and paid Megan £30k over the course of two months for videos of her 'squishing' him. Outside of Only Fans, Megan has released her own range of mushroom supplements, Foreea, and has sponsorship deals with Shein, White Fox and Love Honey that make her £200k. As of last year, her company MBH Productions Ltd held a cool £388,873 cash in the bank. 5. Olivia Attwood, £6m 10 Olivia Attwood has just signed another six-figure deal to become a face of a make-up brand Advertisement Since coming third with She also receives several thousand per appearance as a Loose Women panellist. Her new Sunday-afternoon Kiss radio show, The Sunday Roast with TOWIE's Pete Wicks, pays six figures per year – and has seen a surge in people tuning in. Olivia also has a £150k collaboration with Abbott Lyon jewellery and has just signed another six-figure deal to become a face of make-up brand Maybelline. Advertisement 6. Kem Cetinay, £5.5m 10 Kem Cetinay has clinched a series of lucrative contracts He won the 2017 series with His range with Primark Man is worth £500k per year and includes a grooming range, Kem Cuts, which landed him a separate £1m deal. He has appeared on numerous reality TV shows, including Dancing On Ice, netting a five-figure salary, hosted Love Island: The Morning After until 2022, and is a presenter on This Morning Advertisement In July last year, Kem was announced as the new radio host of The Capital Weekender shows on Friday and Saturday nights, reportedly signing a six-figure deal. 7. Olivia Bowen, £5.1m 10 Olivia Bowen can command six-figure fees for working with brands Olivia and now-husband Alex may not have clinched the second series of Love Island back in 2016, but the pair – who finished second – have proven themselves to be huge winners financially. With 3 million Instagram followers, Olivia can command six-figure fees for working with brands such as Glade and Philips, and admits that in a good month she can earn up to £50k. Advertisement But she has long-term plans, and spent lockdown studying for a diploma in interior design for their multimillion-pound property empire, The Bowen House Limited. The couple now own six properties, including a £128k one-bed in Birmingham and a £175k three-bed, plus two mansions, as well as a plot of land they're developing in Spain. Not bad for a former sales executive who used to earn £18k a year. 8. Maura Higgins, £4.6m 10 Maura Higgins landed six-figure deals with L'Oréal and Ann Summers Advertisement After leaving the fifth series in 2019, the Irish firecracker landed six-figure deals with L'Oréal and Ann Summers, and has been confirmed as a presenter on Love Island USA: Aftersun for the second year running. But following her time on I'm A Celebrity… Get Me Out Of Here! in 2024, those brand deals sky-rocketed and she's expected to earn £1.5m this year alone. On top of a sold-out clothing range with Oh Polly, the former ring girl has partnered with leisure clothing brand Alo, and is often seen in five-star locations in the Maldives, Dubai and Mykonos. Oh, and she can earn a whopping £31k per social media post. 9. Alex Bowen, £4.5m 10 Alex Bowen earns £75k per year from social media posts Advertisement Former scaffolder Alex has bagged £700k from DJ gigs, and earns £75k per year from social media posts, promoting the likes of sportswear brand Gym King. On top of his and wife Olivia's property empire, Alex also earns £100k per year for his workout app, and is a keen car collector, who last year splashed out £30k on a Ford Ranger. In 2023, the couple sold their Essex mansion for £1.3m – a cool £500k profit on their purchase price – and home is now a luxury four-bedroom pad they built themselves on a £250k plot in rural Essex, complete with a swimming pool, a home gym and, of course, a Love-Island-style outdoor kitchen. 10. Amber Davies, £4m 10 Amber Davies landed a string of lucrative deals including one worth £500k Advertisement The Welsh actress turned down a role in a production of Hairspray to appear on Love Island – and boy did it pay off. After winning the third series in 2017, Amber landed a string of lucrative deals including one worth £500k with fashion label Motel Rocks, before finding West End stardom. She's currently appearing in The Great Gatsby at London's Coliseum theatre, after netting £1.5m starring in 9 To 5 The Musical, as well as roles such as Marty McFly's mum Lorraine in Back To The Future: The Musical, and Pretty Woman. Last year, she bagged £60k by taking part in Dancing On Ice, and is now investing in property letting with her company Forty 7 Properties Ltd. Advertisement Bravo!
Scottish Sun
14 hours ago
- Entertainment
- Scottish Sun
The Love Island Rich List 2025 reveals surprising star with £10m fortune – and it's NOT Molly-Mae Hague
Scroll down to find out which Love Islander can demand £16,800 for a single social media post ISLE SAY The Love Island Rich List 2025 reveals surprising star with £10m fortune – and it's NOT Molly-Mae Hague Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) 1. Tommy Fury, £10m 10 Tommy Fury earned a whopping £3.7m from a boxing match Tommy made a staggering £16,429 every day last year, thanks to lucrative boxing matches and brand deals. His company Tommy Fury TNT Ltd recorded profits of £6,134,097, while another company, Fury TNT, has £258,651 in reserves. Tommy – who was runner-up on the fifth season of Love Island with Molly-Mae Hague – was paid £1.1m for his 2023 boxing match against KSI and £1.6m to fight influencer Jake Paul earlier that year. The latter match netted him £3.7m, thanks to his 35% share of the huge pay–per-view takings. He also collects £150k annually as a Mars & Spencer ambassador and was paid six figures last year for his autobiography Lightning Can Strike Twice: My Life As A Fury. 2. Molly-Mae Hague, £8m 10 Molly-Mae Hague was paid more than £1m for a L'Oréal brand deal After leaving the villa with Tommy, Molly-Mae's not been doing too badly, either. She was paid more than £1m for a L'Oréal brand deal and earned a similar fee for her Beauty Works hair extensions range. Her Prime Video documentary, Molly-Mae: Behind It All – which followed her split from Tommy, before the pair reconcile in the second part of the series – was worth six figures. Producers are now offering a similar fee for another instalment. In September, she released her clothing line Maebe, which sold out in 24 minutes. Her MMH Group Holdings Ltd took earnings of £2.5m, while her fake-tan company Filter has £255,275 in the bank. Amazingly, she can also charge at least £10k for a single Instagram post to her 8.5m followers, often endorsing brands such as Gymshark and Aveeno. 3. Dani Dyer, £7.1m 10 Dani Dyer has a string of lucrative endorsements to her name Since winning Love Island with Jack Fincham in 2018, Dani has been raking it in. Due to tie the knot imminently with footballer and father of their twin daughters, Jarrod Bowen, she has a string of lucrative endorsements to her name. Her partnerships with My Babiie, Johnson's Baby and Pampers can earn her £16,800 for a single social media post. JoJo Siwa takes a swipe at ex Kath Ebbs after moving on with Love Island star Chris Hughes She hosts the Live And Let Dyers podcast with actor dad Danny for a six-figure fee, and the pair are currently filming a series for Sky, in which they attempt to run a caravan park together, for a similar amount. Since moving in with fiancé Jarrod, who plays for West Ham, she has rented out her five-bedroom Essex house for £3,150 a month and another flat for £2,150 a month. Her company, I Want It, I Got It Ltd has £178,104 in the bank. Now that's a wedding fund! 4. Megan Barton-Hanson, £7m 10 Megan Barton-Hanson has an army of loyal subscribers paying £16 every month for content She may have deactivated her OnlyFans account at the request of producers when she entered the villa in 2018, but Megan is now one of the site's top earners, netting an estimated £1.5m every month and up to £10k for a five-minute-long personalised video. It's all thanks to an army of loyal subscribers paying £16 every month for content. One of them even has a fetish for pretending to be a bug, and paid Megan £30k over the course of two months for videos of her 'squishing' him. Outside of Only Fans, Megan has released her own range of mushroom supplements, Foreea, and has sponsorship deals with Shein, White Fox and Love Honey that make her £200k. As of last year, her company MBH Productions Ltd held a cool £388,873 cash in the bank. 5. Olivia Attwood, £6m 10 Olivia Attwood has just signed another six-figure deal to become a face of a make-up brand Since coming third with Chris Hughes in 2017, Olivia has been busy getting filthy rich herself, fronting a string of ITV series, including Getting Filthy Rich, The Price Of Perfection and Bad Boyfriends, for which she has been paid £350k a pop. She also receives several thousand per appearance as a Loose Women panellist. Her new Sunday-afternoon Kiss radio show, The Sunday Roast with TOWIE's Pete Wicks, pays six figures per year – and has seen a surge in people tuning in. Olivia also has a £150k collaboration with Abbott Lyon jewellery and has just signed another six-figure deal to become a face of make-up brand Maybelline. 6. Kem Cetinay, £5.5m 10 Kem Cetinay has clinched a series of lucrative contracts He won the 2017 series with Amber Davies and, despite the fact their relationship ended four months later, Kem has clinched a series of lucrative contracts. His range with Primark Man is worth £500k per year and includes a grooming range, Kem Cuts, which landed him a separate £1m deal. He has appeared on numerous reality TV shows, including Dancing On Ice, netting a five-figure salary, hosted Love Island: The Morning After until 2022, and is a presenter on This Morning In July last year, Kem was announced as the new radio host of The Capital Weekender shows on Friday and Saturday nights, reportedly signing a six-figure deal. 7. Olivia Bowen, £5.1m 10 Olivia Bowen can command six-figure fees for working with brands Olivia and now-husband Alex may not have clinched the second series of Love Island back in 2016, but the pair – who finished second – have proven themselves to be huge winners financially. With 3 million Instagram followers, Olivia can command six-figure fees for working with brands such as Glade and Philips, and admits that in a good month she can earn up to £50k. But she has long-term plans, and spent lockdown studying for a diploma in interior design for their multimillion-pound property empire, The Bowen House Limited. The couple now own six properties, including a £128k one-bed in Birmingham and a £175k three-bed, plus two mansions, as well as a plot of land they're developing in Spain. Not bad for a former sales executive who used to earn £18k a year. 8. Maura Higgins, £4.6m 10 Maura Higgins landed six-figure deals with L'Oréal and Ann Summers After leaving the fifth series in 2019, the Irish firecracker landed six-figure deals with L'Oréal and Ann Summers, and has been confirmed as a presenter on Love Island USA: Aftersun for the second year running. But following her time on I'm A Celebrity… Get Me Out Of Here! in 2024, those brand deals sky-rocketed and she's expected to earn £1.5m this year alone. On top of a sold-out clothing range with Oh Polly, the former ring girl has partnered with leisure clothing brand Alo, and is often seen in five-star locations in the Maldives, Dubai and Mykonos. Oh, and she can earn a whopping £31k per social media post. 9. Alex Bowen, £4.5m 10 Alex Bowen earns £75k per year from social media posts Former scaffolder Alex has bagged £700k from DJ gigs, and earns £75k per year from social media posts, promoting the likes of sportswear brand Gym King. On top of his and wife Olivia's property empire, Alex also earns £100k per year for his workout app, and is a keen car collector, who last year splashed out £30k on a Ford Ranger. In 2023, the couple sold their Essex mansion for £1.3m – a cool £500k profit on their purchase price – and home is now a luxury four-bedroom pad they built themselves on a £250k plot in rural Essex, complete with a swimming pool, a home gym and, of course, a Love-Island-style outdoor kitchen. 10. Amber Davies, £4m 10 Amber Davies landed a string of lucrative deals including one worth £500k The Welsh actress turned down a role in a production of Hairspray to appear on Love Island – and boy did it pay off. After winning the third series in 2017, Amber landed a string of lucrative deals including one worth £500k with fashion label Motel Rocks, before finding West End stardom. She's currently appearing in The Great Gatsby at London's Coliseum theatre, after netting £1.5m starring in 9 To 5 The Musical, as well as roles such as Marty McFly's mum Lorraine in Back To The Future: The Musical, and Pretty Woman. Last year, she bagged £60k by taking part in Dancing On Ice, and is now investing in property letting with her company Forty 7 Properties Ltd. Bravo!
Buzz Feed
a day ago
- Entertainment
- Buzz Feed
31 Beauty Products To Help You Create A Tip-Top Routine
A hydrating Cosrx Snail Mucin Power Essence that will soothe and rejuvenate your skin so effectively that it'll make you think the exact opposite of "ew" when you think of snail mucin. It can also give your skin a natural "I woke up like this" glow that has earned it over 61,000 5-star ratings! An OGX Argan Oil of Morocco Curl-Defining Cream so you can properly flaunt your curls for passersby to envy. This miracle cream gives you ultra-soft curls and moisturizes them to boost their shine. Bouncy spirals of hair without the need to style with heat? Yes, please. A popular pack of Skin1004 pore tightening and lifting masks that has surprised reviewers with its immediate results. These fast-acting masks are made with albumin, aloe vera, and centella asiatica extract to hydrate and lift your skin, tighten enlarged pores, clear small breakouts, and give you that "just came fresh from the spa" glow. A non-comedogenic CeraVe salicylic acid body wash so you can finally break up with those keratosis pilaris bumps. With hyaluronic acid and niacinamide, this gently cleanses and exfoliates your skin. A TikTok-famous VieBeauti eyelash growth serum to help with upkeep when you can't make it to the esthetician for extensions. Apply to your lashes daily to help them become longer and stronger within just a few weeks! You'll be resisting the urge to flutter your lashes like a cartoon character every time your S.O. walks by in no time. L'Oréal Wonder Water Lamellar Hair Treatment, which works its magic in eight (!!!) seconds to give dull-looking hair a dose of shine and silkiness (without going to the salon). It'll probably make you want to do a dramatic hair flip every eight seconds, and we wouldn't mind it at all. A Korean exfoliating mitt you can use in the bath or shower to achieve that ~buttery soft~ skin. It helps you gently lather off dead skin, prevent ingrown hairs, and eliminate bumps caused by keratosis pilaris. The best part? You can get specific about the exfoliation pressure, since it's on your own hand! A bottle of wildly popular Bio-Oil multiuse skincare oil with vitamins A and E, chamomile, sunflower, and lavender oils to help fade scars and stretch marks while helping your skin retain moisture and achieve a more even tone. One reviewer even compares this stuff to sorcery. A bottle of Fanola "No Yellow" purple shampoo — you already spent major money to acquire that beautiful blonde look, so why would you let unwanted yellow tones get in the way? This'll cancel out the brassiness and help you keep it looking as good as the hair inspo on your Pinterest board before your next touch-up appointment. A CeraVe eye cream because don't you just love it when everyone points out how tired you look? This hydrates and repairs your undereye's delicate skin barrier with three essential ceramides so that you can say "see ya" to those dark circles. A pack of popular Cosrx pimple patches if you've been in need of a trip to the dermatologist — these'll evict those pesky pimples that have no business invading your face. These are coated with hydrocolloids to protect and heal the blemish more effectively. You officially have no excuses for picking at those pimples anymore! A bottle of highly-rated Nizoral anti-dandruff shampoo because we shouldn't be expected to deal with both bad hair days and flakiness. This gentle shampoo uses ketoconazole to help eliminate dandruff-causing fungus, along with the annoying itchiness that comes with it! And a shampoo scalp massager reviewers have raved about because it helped them with psoriasis, dandruff, and scalp tenderness. It exfoliates your scalp and gives you the glorious, relaxing feeling of a massage ~without~ the spa fees. A moisturizing Etude House SPF 50 sun milk, which is formulated with 20 powerful berry and plant ingredients (including açaí palm fruit extract, Barbados cherry extract, and sunflower seed oil) that are gentle on your skin and leave you with a lightweight, airy finish. It's intended to be used as the last step in your skincare routine and works like a charm as a makeup primer! A set of antimicrobial toothbrushes for those mornings when you might not get around to flossing, but still want to get a deeper clean than a regular toothbrush can give you. The tip of each of these tiny "floss" bristles are as thick as a single human hair and reach deep into the grooves of your teeth for a cleaner, fresher mouth. And if you have sensitive teeth, no worries — reviewers say these bristles are super soft. And a reviewer-beloved teeth-whitening pen — you'll see the difference almost immediately, and it'll help you avoid having to go get it done by a pro. It's painless, minty fresh, and helps whiten your teeth after years of drinking coffee, tea, wine, and basically anything that isn't water. 🙃 A touch-up razor and dermaplaning tool you'll need next time you want to quickly shape your brows or remove any of those other fine facial hairs that you just don't have the time or patience to pluck out one by one. Have no fear — it's super gentle and painless (and beats having to go out of your way to get threaded or waxed)! A stainless-steel tongue scraper because, trust me, your tongue has more gunk on it than you think. This useful tool lets you scrape it allll off and instantly freshens up your breath. It works so well, one reviewer even says they can now taste specific flavors they've never detected before! And an oral rinse if you have good oral hygiene but want your minty fresh breath to last all day. This rinse works instantly to target and fight bad breath germs for up to 24 hours. Some reviewers claim it has also helped reduce tonsil stones and prevented new ones from forming. A hair repair serum with argan oil, aloe vera, and vitamin E that help instantly condition and hydrate your hair so that you can walk out with a little extra shine. Or a natural curl-enhancing moisturizer — it has black castor oil, agave, and biotin that help increase your hair's shine and softness. Apply it right after the shower to help banish breakage and split ends! A cuticle oil that uses jojoba oil and vitamin E to help strengthen your nails and soften your cuticles so you can skip out on the time (and $$$) it takes to go get a manicure. Perfect for when you're about to go to brunch and you notice your nails are looking a little too rough for those mimosa stories that will be posted later. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant — lots of reviewers with keratosis pilaris and similar skin textures swear by. This'll help you gently exfoliate rough patches and dry bumps so that your skin is as smooth as a baby's. A hydrating rosemary mint strengthening edge gel infused with biotin that encourages hair growth and helps support healthy edges for a sleek look *without* the flaking and residue. An organic mist toner made of rosewater that helps maintain your skin's pH balance and reduce redness and irritation as well as sun damage and dark spots. Plus it smells amazing and refreshes your face with a radiant glow. CeraVe Retinol Serum — if you're just starting to explore the world of retinoids, this is a great option to start with! This gentle yet effective serum uses *encapsulated* retinol to help reduce scars and pores without flaking or redness. Plus, many reviewers rave about how they like it better than more expensive alternatives! A bottle of Elizavecca Hair Treatment some reviewers say is even BETTER than Olaplex, which is over three times the price! It's infused with collagen, ceramides, and protein extracts to help repair your hair if it is damaged, over-processed, or has just spent too much time with that flat iron. Simply apply it on wet hair after shampooing, wait five minutes, and rinse it out. An easy-to-use root touch-up that's just as effective as getting it done by a professional but *much* more affordable. Plus, it only takes 10 minutes to apply and will give you even coverage for up to four weeks! A hair thinner and cutter for all those times you've put off stopping by the salon for a trim (same 🙃). This little helper is great not only for cutting dead ends but *also* for trimming your bangs, maintaining a cut, giving yourself some natural-looking layers, or trimming and styling wigs. A microplane foot file capable of making calloused and cracked heels look like you just came fresh from a pedicure. Seriously, it removes more dead skin than you ever thought you could have. Yes, the results look pretty disgusting, but we know you love to see it. A tub of O'Keeffe's hypoallergenic hand cream to help restore moisture to dry, cracked, and sensitive skin. It also creates a protective layer on your skin's surface and gives your hands some hydrating relief.
Saudi Gazette
2 days ago
- Business
- Saudi Gazette
Inside the region's first-ever skin Summit: Why L'Oréal chose Saudi as a launchpad for science-led beauty storytelling
When over 400 content creators gathered in the capital for the first-ever L'Oréal Skin Summit, it marked more than a milestone in beauty—it was a glimpse into the future of skincare. Among the expert voices contributing to this conversation was Xavier Fastinger, Head of R&I Development – Skin & Makeup for SAPMENA, whose extensive global experience has helped L'Oréal bridge science, innovation, and local insight across diverse markets. We caught up with Xavier during the summit to discuss the Kingdom's unique potential, the evolving consumer mindset, and why science-first storytelling is the future of beauty. 1) Why was hosting this summit in Saudi such a defining move for L'Oréal? This was a deliberate choice. Saudi Arabia has become one of the most digitally influential markets in the region, and its creator economy is thriving. Bringing the Skin Summit to Riyadh wasn't just about launching a first — it was about connecting directly with a community that's already driving beauty conversations online. The goal was to move beyond product showcases and immerse creators in the science that fuels innovation. That kind of transparency helps foster trust, credibility, and a deeper relationship with skincare itself. 2) You've worked across France, Brazil, and India—how does this region compare in terms of pace and potential? The region's energy is distinct. There's a strong appetite for progress, for knowledge, and for redefining standards. What's inspiring here is that innovation doesn't sit only in the labs—it lives in conversations happening online, in pharmacies, in salons, and on social platforms. In Saudi, you can see creators and consumers alike approaching skincare not just as a routine but as a form of identity and expression. That creates a unique ecosystem where science and creativity can truly collaborate. 3) Sustainability is also becoming central to L'Oréal's R&D. How is that reflected in your work? Sustainability isn't just a trend for us—it's embedded into our research model. Through our Green Sciences initiative, we're working toward a future where 95% of our ingredients are bio-based, mineral, or derived from circular processes by 2030. For instance, we now use fermentation techniques to produce ingredients like Vitamin C from plant starch, reducing environmental impact while maintaining potency. In the long term, sustainable innovation allows us to meet the needs of increasingly conscious consumers without compromising on performance. And it's clear that consumers in this region are increasingly paying attention to these values when choosing their products. 4) What message would you leave with Saudi content creators after this summit? Use your platform to inform as well as inspire. The knowledge shared at the summit—from ingredient science to diagnostic tools—was meant to empower creators to elevate the quality of skincare conversations in the region. You now have access to information and resources that allow you to create content that is not only visually engaging but also rooted in credibility. By combining storytelling with science, you can build stronger trust with your audience—and play a part in shaping a more informed and inclusive beauty culture in Saudi and beyond.
Saudi Gazette
2 days ago
- Business
- Saudi Gazette
sInside the region's first-ever skin Summit: Why L'Oréal chose Saudi as a launchpad for science-led beauty storytelling
When over 400 content creators gathered in the capital for the first-ever L'Oréal Skin Summit, it marked more than a milestone in beauty—it was a glimpse into the future of skincare. Among the expert voices contributing to this conversation was Xavier Fastinger, Head of R&I Development – Skin & Makeup for SAPMENA, whose extensive global experience has helped L'Oréal bridge science, innovation, and local insight across diverse markets. We caught up with Xavier during the summit to discuss the Kingdom's unique potential, the evolving consumer mindset, and why science-first storytelling is the future of beauty. 1) Why was hosting this summit in Saudi such a defining move for L'Oréal? This was a deliberate choice. Saudi Arabia has become one of the most digitally influential markets in the region, and its creator economy is thriving. Bringing the Skin Summit to Riyadh wasn't just about launching a first — it was about connecting directly with a community that's already driving beauty conversations online. The goal was to move beyond product showcases and immerse creators in the science that fuels innovation. That kind of transparency helps foster trust, credibility, and a deeper relationship with skincare itself. 2) You've worked across France, Brazil, and India—how does this region compare in terms of pace and potential? The region's energy is distinct. There's a strong appetite for progress, for knowledge, and for redefining standards. What's inspiring here is that innovation doesn't sit only in the labs—it lives in conversations happening online, in pharmacies, in salons, and on social platforms. In Saudi, you can see creators and consumers alike approaching skincare not just as a routine but as a form of identity and expression. That creates a unique ecosystem where science and creativity can truly collaborate. 3) Sustainability is also becoming central to L'Oréal's R&D. How is that reflected in your work? Sustainability isn't just a trend for us—it's embedded into our research model. Through our Green Sciences initiative, we're working toward a future where 95% of our ingredients are bio-based, mineral, or derived from circular processes by 2030. For instance, we now use fermentation techniques to produce ingredients like Vitamin C from plant starch, reducing environmental impact while maintaining potency. In the long term, sustainable innovation allows us to meet the needs of increasingly conscious consumers without compromising on performance. And it's clear that consumers in this region are increasingly paying attention to these values when choosing their products.4) What message would you leave with Saudi content creators after this summit? Use your platform to inform as well as inspire. The knowledge shared at the summit—from ingredient science to diagnostic tools—was meant to empower creators to elevate the quality of skincare conversations in the region. You now have access to information and resources that allow you to create content that is not only visually engaging but also rooted in credibility. By combining storytelling with science, you can build stronger trust with your audience—and play a part in shaping a more informed and inclusive beauty culture in Saudi and beyond.
