Latest news with #L'Oréal-backed
Time of India
10-07-2025
- Entertainment
- Time of India
WWE and Maybelline join forces for the groundbreaking Evolution 2025 event
WWE (Image via Getty Images) In a move that blends beauty with power, WWE has officially teamed up with Maybelline New York, and it is happening just in time for one of the most anticipated events of the year that is Evolution 2025. The global cosmetics giant is stepping into WWE's squared circle as the company's first-ever official cosmetics partner. This partnership kicks off with Maybelline becoming the presenting sponsor of the all-women's premium live event, Evolution, set to take place on Sunday, July 13 at the State Farm Arena in Atlanta, Georgia. But this is not just about branding, it is a powerful crossover between two worlds that thrive on confidence and standing out under the spotlight. A beauty powerhouse steps inside WWE's world As presenting sponsor, Maybelline will receive center-ring branding, a custom vignette, and exclusive social media integration that ensures its impact is felt both in the ring and across fan timelines. Amy Whang, President of Maybelline New York, expressed what this moment means for the brand: 'As the presenting sponsor of Evolution, we're not just showing up in the ring; we're supporting a global community that inspires confidence and self-expression, both in and out of the spotlight.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Free P2,000 GCash eGift UnionBank Credit Card Apply Now Undo WWE's own Brit Santypal, SVP of Partnership Marketing, reflected the synergy behind the move: 'WWE is excited to collaborate with Maybelline, a partner that not only leads the beauty industry but also shares our vision for highlighting amazing individuals across the roster.' The strategy behind this crossover was crafted with Beauty Co-Lab, the L'Oréal-backed agency helping Maybelline connect with today's entertainment and culture landscape. As CEO, Delphine Hernoux put it, 'Maybelline continues to lead the way by moving at the speed of culture — connecting beauty with entertainment in bold, inclusive, and unexpected ways.' Evolution 2025 – where power meets polish Evolution 2025 is already loaded with star-studded matches. Tiffany Stratton vs. Trish Stratus headlines the card for the WWE Women's Championship, while Becky Lynch , IYO SKY , Rhea Ripley , Jade Cargill , Charlotte Flair , Alexa Bliss , and more are all set to compete in high-stakes contests WWE Evolution (Image via WWE) The event also features a high-drama Women's Battle Royal, where several legendary names may return to fight for a title shot at Clash in Paris. With only one episode each of Raw and SmackDown left before the show, fans are bracing for possible surprises, comebacks, and thrilling finals. The combination of fierce athleticism and glamorous partnership with Maybelline gives Evolution a new edge. And with this, WWE's women will not only dominate the ring, they will do it in style. Also Read: Multiple matches added for Evolution 2025 on WWE RAW For real-time updates, scores, and highlights, follow our live coverage of the India vs England Test match here. Catch Manika Batra's inspiring story on Game On, Episode 3. Watch Here!
Fashion Network
28-04-2025
- Business
- Fashion Network
Colourant specialist Sparxell gets key fashion innovation recognition
LVMH-backed eco tech developer start-up Sparxell has received two prestige international sustainability awards. The UK company has been named among the prestigious 'ChangeNow Change 100' winners for 2025, joining 'a definitive list of the top sustainability start-ups to watch this year'. And during the recent ChangeNow summit in Paris, the company was additionally awarded the jury's 'Coups de Cœur' recognition in the fashion category, highlighting its game-changing potential to transform the fashion industry'. Sparxell, a University of Cambridge spin-out and 'developer of the world's first high-performance, plant-based colourant technology', joins an elite group 'demonstrating exceptional impact potential, scalability, and business viability while creatively rethinking industry standards'. It said this latest achievement reinforces its 'growing momentum as it transforms the $48 billion global colourants market with its revolutionary 100% plant-based, high-performance biodegradable colour platform'. Dr Benjamin Droguet, founder and CEO of Sparxell said the two recognitions 'validate our mission to revolutionise how industries approach colour. 'This comes at a pivotal moment as we scale our technology to transform how the entire fashion industry approaches colour. Through this innovation, we're not just creating sustainable products - we're helping shape a world where beautiful, high-performance materials work in harmony with nature rather than against it.' This recognition comes as Sparxell recently secured a €1.9 million grant from the European Innovation Council (EIC), adding to investments from the L'Oréal-backed Circular Innovation Fund and support from Innovate UK. It has also established partnerships with luxury brands under LVMH's La Maison des Startups.
