Latest news with #L'OréalParis'
News18
14 hours ago
- Entertainment
- News18
Aishwarya Rai Rejects Social Media Validation In Powerful Video: 'As A Mother, It's A Grave Concern'
Aishwarya Rai Bachchan, in her latest L'Oréal Paris Lessons of Worth video, says social media should not define self-worth. Aishwarya Rai Bachchan is once again lending her voice to a message of empowerment. In the latest video for L'Oréal Paris' Lessons of Worth series, the global icon reflects on the brand's timeless tagline—'Because you're worth it"—reframing it for today's digital age. In the campaign film, Aishwarya speaks candidly about how social media has become a yardstick for self-worth, with people measuring their value through likes, comments, and posts. Challenging this culture of external validation, she asserts, 'I'm worth it, but what really decides that? The kind of pictures posted? The number of likes? Or is it the comments on social media? We have given such power to these things. The power to own our worth." Raising Concerns as a Woman and Mother The actor goes a step further, warning about the deeper implications of this trend. As a mother, she says she views the issue as 'a matter of grave concern", adding, 'There's not much difference between social media and social pressure. As a woman and a mother, it's a matter of grave concern to think about the power it can have over young minds. Frankly, even impressionable adults." She continues with a plea for introspection: 'This cannot go on. We must make a choice. Let's not go searching for our self-worth elsewhere, certainly not on social media. Worth is innate." Her call to action is simple yet resonant—stop outsourcing self-worth and believe in one's own inherent value. The video has already struck a chord with fans online. One admirer wrote, 'I wish half of the world understands what she is saying." Another called her message 'perfect," while several others praised her for both her wisdom and beauty. Many fans flooded the comments section with crown emojis, hailing her as 'queen." Aishwarya was last seen in Mani Ratnam's magnum opus Ponniyin Selvan: I and II. Though she has not yet announced her next project, the actor remains in the headlines—whether for her professional choices, her appearances with husband Abhishek Bachchan and daughter Aaradhya, or her ongoing association with global campaigns like this one. With Lessons of Worth, Aishwarya Rai Bachchan reiterates that true validation comes from within, leaving fans not only applauding her grace but also reconsidering their own relationship with social media. First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Hindustan Times
16 hours ago
- Entertainment
- Hindustan Times
Aishwarya Rai refuses to let likes, social media chatter define her self-worth: ‘As a mother, it's a grave concern'
A new video for L'Oréal Paris' Lessons of Worth series featuring Aishwarya Rai elaborates on the brand's tagline—because you're worth it—to fit today's norms. In the ad, the actor says how she refuses to let likes or social media chatter define her self-worth, urging the viewers to do the same. Aishwarya Rai urged everyone to find their self-worth from within in the new video for L'Oréal Paris, Aishwarya Rai on self-worth in the age of social media Aishwarya addressed the growing influence of social media on personal worth, with many looking online for validation. Urging the viewers to shift the measure of their worth from external approval, she says in the video, 'I'm worth it, but what really decides that? The kind of pictures posted? The number of likes? Or is it the comments on social media? We have given such power to these things. The power to own our worth.' The actor also added that it's a matter of 'grave concern' for her, given she was a mother, stating, 'There's not much difference between social media and social pressure. As a woman and a mother, it's a matter of grave concern to think about the power it can have over young minds. Frankly, even impressionable adults.' Aishwarya added, 'This cannot go on. We must make a choice. Let's not go searching for our self-worth elsewhere, certainly not on social media. " She stated, 'Worth is innate,' while asking everyone to look inwards for validation. She ended the video by assuring people that they are 'worth it' and to believe it. Internet reacts Aishwarya's message seems to have sunk in with her fans, who responded positively to the new video. One fan commented, 'I wish half of the world understands what she is saying.' Another called the message she was giving 'Perfect.' A fan commented, 'So well said and powerful coming from none other than Aishwarya.' Some fans called her 'queen' in the comments section, while others commented on how beautiful she looked. Aishwarya was last seen in Mani Ratnam's Ponniyin Selvan I and II. She has yet to announce her upcoming project. The actor was in the news last year due to speculation that she was splitting from her husband, Abhishek Bachchan. The couple, however, put those rumours to rest by attending a wedding with their daughter Aaradhya in Mumbai. They were recently spotted on vacation by a fan.
India.com
27-06-2025
- Business
- India.com
Top 5 Concealers for Flawless Coverage and Easy Blending
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Cision Canada
24-06-2025
- Entertainment
- Cision Canada
L'ORÉAL PARIS DOCUMENTARY WINS GRAND PRIX IN FILM AT CANNES LIONS 2025
Documentary Celebrating Ilon Specht, McCann Copywriter Behind L'Oréal Paris' Iconic Tagline Who Started a Feminist Movement of Self Worth, Takes Home Five Cannes Lions Win Marks McCann's 3 rd Grand Prix in the Film Category and First Ever Lions' Honors for Two-Time Oscar ® - Winning Director Ben Proudfoot and Second Grand Prix for TRAVERSE32 CANNES, France, June 24, 2025 /CNW/ -- "THE FINAL COPY OF ILON SPECHT," an emotional and cinematic tribute to the woman behind one of advertising's most enduring taglines, has won the Grand Prix in the Film category at the 2025 Cannes Lions International Festival of Creativity. Directed by two-time Academy Award® and current Emmy® winner Ben Proudfoot, the 17-minute documentary honors Ilon Specht, the trailblazing McCann copywriter whose four words - "Because I'm Worth It" - empowered generations of women globally and helped to build L'Oréal Paris into the largest beauty brand in the world. " THE FINAL COPY OF ILON SPECHT" is the result of a collaboration between the award-winning global creative agency network McCann, Proudfoot's Breakwater Studios, and production company Traverse 32 for L'Oréal Paris. The film is an intimate deathbed account of the unsung advertising genius who coined L'Oréal Paris' iconic slogan, a four-word feminist manifesto that, against all odds, changed advertising forever. The documentary chronicles Specht's extraordinary life - from her deeply personal relationship with her step-daughter, Alison Case, to the moment she forever upended the male-dominated world of advertising with her revolutionary vision and timeless words. "Ilon Specht was more than just a copywriter, she was a visionary," said Delphine Viguier-Hovasse, Global Brand President of L'Oréal Paris. "She defied the norms of her time with one bold statement that turned into a global movement. I'm grateful to our partners at McCann who have helped bring her final words to the world in a way that honors her legacy." Since its world premiere at the 2024 Tribeca X Festival, " THE FINAL COPY OF ILON SPECHT" has been widely celebrated for its craft and cultural significance. It is currently streaming on TED, AMC+, and Prime Video. The film not only showcases creative and emotional storytelling at the highest level but also perfectly aligns with L'Oréal Paris' ongoing dedication to women's empowerment. As the longest-running brand platform in history - translated into over 50 languages - "Because I'm Worth It" remains a rallying cry for self-affirmation, identity, and agency. "Ilon's story is the essence of Truth Well Told, an honest, courageous expression that challenged the status quo of advertising, reshaped how women see themselves, and changed how brands speak to women," said Charlotte Franceries, CEO of McCann Paris. "We're celebrating Ilon's legacy, but we're also helping people understand what 'Because I'm Worth It' really means to women all over the world. "The most powerful truths, the ones that transcend time and become universal, are also the most personal, those that come from the guts," said Javier Campopiano, Global Chief Creative Officer of McCann Worldgroup and McCann. "For Ilon Specht, 'Because I'm Worth It' was much more than a slogan, it was her way to express her anger towards the ethos of the time, and her passion for ideas. That is the reason why those four words she coined 50 years ago have touched so many hearts and are still relevant today." At this year's Cannes Lions, the film earned five awards: · GRAND PRIX – Film · GOLD – Entertainment · SILVER – Entertainment, PR · BRONZE – Film Craft Specht sadly passed away in April 2024. These awards recognize the emotional final statement and are a grand fitting tribute to how she shifted the entire culture with just four words. The win marks Proudfoot's first Cannes Lions recognition and first Grand Prix. "Many gifted hands shaped this film, but this extraordinary recognition belongs to one person: Ilon Specht. She transformed advertising forever with her words but never won a Lion—until now. I hope this pride of Lions and Grand Prix finds her. A worthy, if belated, triumph. Thank you to the jury, and to L'Oréal Paris, McCann, and TRAVERSE32 for doing what few dare to do: completely trust the filmmakers. That was the magic. As Ilon said, 'It's about humans. It's not about advertising. It's about caring for people," said Proudfoot. THE FINAL COPY OF ILON SPECHT" is the first collaboration between the award-winning teams at TRAVERSE32, IPG Mediabrands' global branded production company and development studio, and Proudfoot's Breakwater Studios. In addition to directing, Proudfoot produced the film alongside Breakwater Studios' Kirstin Falk and Rachel Greenwald, and TRAVERSE32's Brendan Gaul and Brett Henenberg. Daryl Lee, Global CEO McCann Worldgroup, Charlotte Franceries, President, McCann Paris, & EVP Global Business Leader, L'Oréal Paris, and Julien Calot, Chief Creative Officer, McCann Paris served as executive producers. The film and campaign have also helped solidify McCann Paris as one of the top-performing agencies at Cannes Lions 2025, with this work contributing significantly to the network's global achievements. Special recognition should also be paid to Mónica Salazar and Tim Johnson, who were awarded a Bronze Lion in Film Craft for best editing. About L'Oréal Paris L'Oréal Paris is the number one beauty brand in the world with products available in 150 countries around the world. Through its pioneering products and services, L'Oréal Paris empowers each and every woman to take charge of their lives, believe in themselves, take the place they deserve in society and make change happen. At the heart of what the brand embodies is a famous French je ne sais quoi, an empowering vision of self-confidence to imbue every woman with a sense of self-worth. The French heritage of the brand is essential to its DNA, a vision expressed on the world stage with L'Oréal Paris participation in the most glamorous events, projecting Parisian excellence and diversity across the globe. The superior efficacy of the brand's formulas has been tried and tested and is backed up by a wealth of data built upon 110 years of expertise to not only deliver visible, proven results but to innovate the future. About McCann McCann builds enduring brands and businesses that drive growth and leave a lasting impact on culture. Founded over 100 years ago and guided by the enduring brand platform, "Truth Well Told," McCann is the world's leading advertising agency network, generating some of the most creatively and commercially impactful advertising globally. McCann is the founding agency of McCann Worldgroup and part of the Interpublic Group of Companies (NYSE: IPG). About TRAVERSE32 TRAVERSE32 is a New York based global branded entertainment production company and development studio. We believe every brand is an entertainment brand in the making and are committed to creating breakthrough roles for brands in entertainment that become cornerstones of cultural relevance and commercial growth. Collaborating with Academy and Emmy-winning filmmakers and emerging creators alike, TRAVERSE32 produces critically acclaimed, award-winning television, film, and theatrical content which drives powerful connections with audiences. Backed by IPG Mediabrands, which manages $40 billion in marketing investment globally on behalf of clients across 130 countries, TRAVERSE32 uniquely delivers bespoke entertainment opportunities that elevate brands culturally and financially. About Breakwater Studios BREAKWATER STUDIOS is a two-time Academy Award® winning filmmaking company dedicated to championing short documentaries and the works they inspire. Breakwater Studios' work has also been recognized by the Sundance Film Festival, Telluride Film Festival, Tribeca Festival, SXSW, Critics' Choice Documentary Awards, Emmy Awards, James Beard Foundation Awards, and the Peabody Awards, among many others.
Toronto Star
20-06-2025
- Entertainment
- Toronto Star
Gillian Anderson had an epiphany that changed how she saw aging: ‘Why waste time?'
Gillian Anderson does not mince words. Speaking about wellness culture and the pressure to self-optimize on the podcast 'How To Fail' in 2023, she said in a calm, matter of fact and confident tone: 'I realized that anytime somebody tells me to do something, I'm going to say f—k off.' In a culture where women still feel obliged to be people pleasers, the 56-year-old actress makes being forthright look easy. When we spoke over video call from the Cannes Film Festival, where Anderson was attending L'Oréal Paris' Lights on Women's Worth Award, I asked if she's always been able to set boundaries. 'I was quite a rebellious teenager,' she said. Yet it wasn't until her 40s that she felt able to speak her mind without fear, without worrying about what other people thought. 'It was almost like something that pre-existed but I didn't realize how valuable it was, and that it was something that I could actually vocalize and delight in,' she said. 'There was something that felt really good about having that.'
