Latest news with #LA2028Olympics
Indian Express
4 days ago
- Business
- Indian Express
LA 2028 Olympics to break from tradition and sell naming rights for venues at Los Angeles Games
The Los Angeles Olympics in three years time will break new ground after it was revealed that it will break with a century-long tradition and sell naming rights for Olympic venues for LA 2028. This will be a new revenue stream for host nations, which end up spending billions to host the Olympic Games. The Olympics have usually operated under a 'clean venue' tradition. But in recent years, the International Olympic Committee has signalled a shift from a clean venue policy to a clean field of play policy. This is not the first break from tradition that the LA 2028 Olympics will have: the 2028 edition is also moving athletics to the opening week of the Games (rather than at the back) while swimming is pushed to the end of the schedule. After LA 2028, Brisbane will be the host country for the 2032 Olympics while India is one of the interested nations for the 2036 Games. If India ends up beating nations like Saudi Arabia, Qatar and South Africa — all of which are rumoured to be eyeing the 2036 Games as well — it will be the first time the Asian country hosts an Olympics. The Associated Press reported that Honda already has naming rights for the arena in Anaheim that will host the volleyball competition while Comcast's name will be shown on the temporary venue hosting squash events. The LA 2028 organising committee said on Thursday that it already has contracts in place with two conglomerates — Honda and Comcast — to put their names on stadiums at the LA 2028 Games. Stadium hosting rights are currently mega money spinners for franchises in the USA and football clubs in Europe. The SoFi Stadium, where the Los Angeles Chargers play, reportedly cost SoFi $625 million over 20 years. The Arena, where basketball teams like Los Angeles Lakers, Los Angeles Sparks, Los Angeles Kings, reportedly cost $700 million for a 20-year deal. Both the Arena and the SoFi Stadium will be hosting events during the LA 2028 Olympics. LA28 chairman and CEO Casey Wasserman explained the rationale behind the move in an interview with AP. 'We're a private enterprise responsible for delivering these games. It's my job to push. That doesn't mean we're going to win every time we push, but it's our job to always push because our context is pretty unique,' Wasserman said. He added that rights for up to 19 temporary venues at LA 2028 could be up for grabs. The IOC's biggest sponsors — called TOP sponsors — will have first chance to get in on the deals. Wasserman said no venues will be renamed — so, for instance, if organizers don't reach a deal with SoFi (opening and closing ceremonies, swimming) or Intuit (basketball), no other sponsor can put its name on the arena.
News18
15-07-2025
- Sport
- News18
Explained: What Is Flag Football & Why It Will Make Primetime Olympic Debut At LA28
Last Updated: Flag football will debut at the 2028 Los Angeles Olympics, featuring primetime medal games. Flag football is all set to take center stage during the 2018 Los Angeles Olympics, after organisers confirmed on Monday that the sport's medal games will be held in primetime slots in its first-ever Olympic appearance. LA 2028 will feature the debut of flag football and squash as optional sports, joined by the return of baseball, cricket and lacrosse. The International Federation of American Football, in partnership with the National Football League, has announced that the men's and women's medal matches are scheduled for Friday evening, July 21 and Saturday afternoon, July 22, at the BMO Stadium near downtown Los Angeles. The LA 2028 Olympics are scheduled to begin on July 14 and will come to a close on Sunday, July 30. What is Flag Football? It is a variant of American or Canadian football where, instead of tackling the players to the ground, the defensive side must remove a flag or flag belt from the ball carrier to end a down. In flag football, contact is limited between the players. The sport has a strong amateur following with multiple national and international tournaments every year sponsored by various associations, but is most played in the USA, where it was invented in the 1940s. The first known recorded history of the sport can be traced to Fort Meade, a census-designated place in Anne Arundel County in Maryland, which is now accepted as flag football's birthplace. The first national organisation for the sport, the National Touch Football League, was formed in the 1960s in St. Louis, a major city in Missouri along the Mississippi River. How has flag football gained primetime access in the LA2028 roster? The announcement comes as senior IFAF and NFL delegations visit Los Angeles for the first official meetings with the Games organisers, marking three years to the day before the LA28 Opening Ceremony. The inclusion of flag football in LA28 follows a vote by NFL owners permitting NFL players to take part in the Olympic competition, which ensures that a large amount of fan following will focus on the sport. IFAF President Pierre Trochet said that the primetime scheduling was a clear statement of a shared ambition to ensure the sport contributes a 'defining element" of LA28's success. The IFAF delegation will meet with key LA28 organising committee members and attend the launch of a new NFL flag football brand campaign, which features Olympic gymnastics champion Jordan Chiles and flag football athletes from Australia and the USA. view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
