10 hours ago
Prime Day 2025 Beauty Deals Are Coming - Here's What To Watch
Love a bargain? Then you'll be only too familiar with Amazon Prime Day, which, luckily for us, is almost here. Amazon has announced that Prime Day is landing on 8th July and running until the 11th July. What to expect? Discounts, savings galore, and plenty of opportunities to snap up some investment buys. And there's more good news, as there's a bit of everything suited to all tastes, especially within the realm of beauty, health and wellness.
With sell-outs aplenty and the fact that the sale only lasts a couple of days, there's no denying that sifting through the depths of those Amazon deals can be a tricky place to navigate. As a beauty writer with years of experience trying products and hunting down Prime Day deals, I'll be on hand to provide a list of the best deals that you shouldn't miss.
From Weleda's Skin Food to CurrentBody's LED Face Mask, I've tried the best products in beauty, so you can trust me to know what's worth your while. I'll be updating this page regularly as the best deals go live, so you can stay one step ahead. As we look forward to the event, why not start saving on beauty deals now? From Kate Middleton's go-to anti-wrinkle serum to the retinol Sienna Miller swears by. You won't want to miss these...
Prime Day is Amazon's deal event exclusively available for Prime members. Across the event, members can enjoy discounts and savings on brands, including beauty brands like Elizabeth Arden, Byoma, Elemis, Philips and more. You can also expect a wide selection of discounts from small businesses across the UK, too.
Amazon Prime Day takes place on 8th July 2025 and continues until the 11th - so there's plenty of time to snap up a beauty bargain.
While Black Friday sees just about every beauty retailer jump on the discount bandwagon, Prime Day is a little more exclusive - Amazon-only, and just for Prime members. But don't sleep on it. If you're looking to bag early deals on your favourite beauty brands (without waiting until November), Prime Day is your VIP pass to serious savings.
Much like previous Amazon sales events, we can expect to see a plethora of brands and products discounted during Prime Day. Of course, we can't predict exactly what products will be reduced, but there's a high chance that staple beauty brands like Shark, CorsRX, Weleda, Paula's Choice and Elemis could be discounted based on our experience covering previous beauty sales.
Olay Super Serum
Georgia Scott, beauty & fashion product writer, says: 'This facial serum combines five ingredients: activated niacinamide, vitamin C, collagen peptides, vitamin E and lactic acid. Designed to hydrate, tone, exfoliate and resurface, this serum truly does it all. This can be used by all skin types and if you love a glowing finish, this serum will instantly make your skin look radiant with it's pearly finish.'
Biotulin Supreme Skin Gel
Rachael Martin, Grazia's beauty editor, says: 'There's one product in particular that press consistently tout as Middleton's favourite anti-wrinkle serum. Enter the Biotulin Supreme Skin Gel, a face serum brimming with 'ingredients that mimic the effects of Botox without the need for injections.'
A313 Vitamin A Pommade
Sameeha Shaikh, Grazia's beauty writer, says: 'BeautyTok and Sienna Miller are obsessed with this gentle retinol, which Miller recently noted as being 'the French girl secret to great skin. The experts aren't convinced just yet but beauty junkies swear it has helped to get their complexions in check.'
COSRX Advanced Snail 96 Mucin Power Essence
Aimee Jakes, trending content editor, says: 'Snail mucin is incredibly hydrating whilst improving skin texture and preventing breakouts. A huge K-beauty trend, snail mucin (yes, it really is excreted from snails) is known for its healing properties and is excellent at hydrating and smoothing skin. After ordering it on a whim, I am officially halfway through my fifth bottle and I've influenced every single one of my friends and family members to buy it.'
Embryolisse Concentrated Milk Cream
Rachael Martin, Grazia's beauty editor, says: 'One of these creams is sold every thirteen seconds, and if that doesn't tell you how great it is, then nothing will. Loved by the likes of Lady Gaga, Sydney Sweeney and Gwyneth Paltrow, the cream serves as a primer, moisturiser, make-up remover (and pretty much everything else in between).'
CeraVe Day and Night Facial Moisturiser Duo
Renee Washington, Grazia's digital fashion and beauty assistant, says: 'This budget-friendly product provides instant hydration, boosted with ceramides that work to repair and strengthen the skin with every use. And the best part? You don't need to layer on extra SPF, as it already offers UV protection. Now, you can get both the day and night facial moisturiser for just under £10 each.'
Weleda Skin Food
Emma Richardson, beauty and fashion product writer at Bauer Media, says: 'Shop the celebrity favourite Weleda Skin Food loved by Victoria Beckham and Rosie Huntington-Whiteley while it's discounted in the Amazon Sale. A cult status product, this skincare staple blends viola tricolour, calendula and chamomile and leaves skin hydrated and seriously nourished.'
L'Oréal Paris Revitalift Eye Serum
Aimee Jakes, trending content editor, says: 'This affordable eye serum instantly depuffs tired eyes. Infused with hyaluronic acid, niacinamide, vitamin C and caffeine, the juicy formula works hard to brighten, tighten and re-plump your under-eye for a more youthful appearance. Honestly, my crow's feet didn't stand a chance. Aside from the refreshing feeling of a cold trail of serum across the under eyes, the signature triple roller applicator is what has made the product cult and gives a massage effect for the ultimate morning and evening treat.'
ELEMIS Pro-Collagen Cleansing Balm
Rachael Martin, Grazia's beauty editor, says: 'It's the number one best-selling product from Elemis and for good reason. The balm-to-oil cleanser melts away makeup, dirt, oil and impurities, leaving your skin clean and fresh, but never stripped. In fact, Molly-Mae - who describes this as her 'holy grail product' - isn't the product's only celebrity fan. A-listers, including Catherine Zeta Jones and Natalie Dormer have previously waxed lyrical about the nourishing cleanser. It's won countless beauty awards and remains a firm favourite in the bathroom cabinets of Grazia's beauty team.'
Byoma Sensitive Skin Body Wash
Sameeha Shaikh, Grazia's beauty writer, says: 'As a Byoma stan, you can understand my excitement when the skin experts decided to launch into body care earlier this year. This gentle wash is loaded with the brand's skin barrier supporting prebiotic complex and soothing oatmeal to nourish, protect and cleanse. It lathers up enough so you can really feel that deep clean, but still manages to be gentle and soothing. A certified upgrade to your everything shower, IMHO.'
Elizabeth Arden Eight Hour Cream Skin Protectant Cream
Rachael Martin, Grazia's beauty editor, says: 'Elizabeth Arden's Eight Hour Cream has reached icon status thanks to a unique ability repair and protect, and at the centre of it all is an award-winning formula. Clinically proven to improve the skin's barrier function in 30 minutes, the product is made up of an occlusive petrolatum base, which works to soften skin, antioxidant-rich vitamin E, moisturising castor seed oil and inflammatory-busting salicylic acid.'
Aestura Atobarrier 365 Cream
Sameeha Shaikh, Grazia's beauty writer, says: 'Respectfully, I have never used a moisturiser as cool as this. It is featherweight, almost whipped to the touch, and is loaded with micro moisture capsules that burst on application, flooding the skin with a skin-hugging blend of ceramides, cholesterol and a fatty acid complex to restore moisture levels and strengthen the skin barrier. My skin is always left soothed, supple and nourished post-application, making it my daily reliable, no-fuss go-to.'
Colgate Max White Overnight Teeth Whitening Serum
Rachael Martin, Grazia's beauty editor, says: 'The best thing about the Colgate Whitening Serum is that you can incorporate this into your beauty routine, while you sleep. The whitening pen included is quick drying, enamel safe, and is said to start working from the first use.'
ghd Original - Hair Straightener, Iconic Ceramic Floating Plates with Smooth Gloss Coating
Rachael Martin, Grazia's beauty editor, says: 'The GHD straighteners are an absolute classic that guarantees smooth, silky and sleek hair. Its clever rounded shape design means these straighteners are great for straightening (of course), and curling, snag-free.'
Remington Advanced Coconut Therapy Hair Dryer
Hannah Banks-Walker, Grazia's head of fashion commerce, says: 'With an advanced conditioning ring infused with coconut and UV filters, the Remington Advanced Coconut Therapy hair dryer is one to invest in - plus, you can blow dry your hair while protecting it. Double win. Customers particularly enjoyed the efficiency of this hairdryer, discussing how quickly and effectively it can dry long and thick hair, however some reviewers have suggested that it gets 'too hot' after a while.' Wattage 2300W Weight 0.97kg Cable length 3m Size 21cm x 8.7cm x 30cm Speed settings Two speed settings Heat settings Three heat settings Number of attachments Three, one diffuser and two nozzle
Revlon One-Step Blow-Dry Multi Styler
Sameeha Shaikh, Grazia's beauty writer,says: 'Revlon set the category of hot air brushes alight with its original Revlon Salon One-Step Hair Dryer and Volumiser (IMO). You need only look to TikTok for the proof where beauty buffs have endlessly shared their love of the blow dry-giving tool. And they're not lying. The easy-to-use styler works on all hair types including thick hair and afro textured hair types, and provides a smooth, sleek, bouncy finish with little faff.'
L'Oreal Paris True Match Liquid Foundation
Sameeha Shaikh, Grazia's beauty writer, says: 'Designed to suit all skin types, this foundation is non-comedogenic (so will never clog pores) and features a fragrance and alcohol-free formula to ensure it's suitable for even the most sensitive of skin types. The best bit? It promises to suit 99.5% of skin tones, which is perfect for someone like me who struggles to find a perfect match for my medium-tone, olive skin. I found it glided over my skin with little effort and left a second-skin, demi-matte finish which lasted well into the day.'
Maybelline New York Lash Sensational Sky High Mascara
Sameeha Shaikh, Grazia's beauty writer, says: 'With a flexible brush head that bends to volumise and extend each and every hair, this mascara makes light work of quickly transforming lashes. Loaded with bamboo extract and fibres it really does lengthen lashes from root to top for a long, fluttery finish sans that horribly weighty feeling which usually puts me off wearing mascara all together.'
Garnier Ambre Solaire Sun Protection Over Makeup, Non-Greasy + Lightweight, With Hyaluronic Acid
Rachael Martin, Grazia's beauty editor, says:' We're all familiar with the damage the sun can do to our skin without an SPF saviour on. Enriched with skincare-ingredient-of-the-moment, hyaluronic acid, this mist has a high protection of 50 SPF and an ultra-light texture so it doesn't feel sticky on the skin.'
Foreo Peach 2
Sameeha Shaikh, Grazia's beauty writer,says: 'A new-gen tool unlike anything else on the market in my opinion. If you are looking to invest in an IPL at-home machine, this is worthy of your attention. A tech-first approach means it can deliver up to 120 flashes per minute and features a bigger than average 9cm² treatment window that enables you to cover large areas of skin. I've been using it for over a year and have noticed a significant reduction of hair growth, though it's worth noting I have previously had professional laser hair removal sessions in clinic prior to using the device.'
Braun IPL Silk-Expert Pro 5, At Home Hair Removal Device With Pouch, Precision Head And Venus Razor
Rachael Martin, Grazia's beauty editor, says: 'It's no secret that professional laser hair removal is expensive and takes numerous trips back and forth to a salon. With Braun's at-home kit, you can kiss those pesky hairs goodbye once and for all, without the need to even step foot outside your home.'
Philips Lumea IPL Hair Removal 8000 Series
Sameeha Shaikh, Grazia's beauty writer, says: 'There is good reason for why Philips are leaders in at-home hair reduction devices. Ingrown hairs? Gone. Unforgiving dots (keratosis pilaris)? Sorted. A spontaneous legs-out moment? Consider yourself ready thanks to this device. It's led by a smart beauty tech like the Philips SmartSkin Sensor which detects your skin tone and indicates the most appropriate light setting for you to use while the free app instructs you through sessions step by step. This specific model comes with two head attachments for body and face, to maintain hair from top to toe. while I've tried various hair removal devices at home, Philips has long given me the best, lasting results.'
CurrentBody LED Light Therapy Mask
Natalie Corner, commercial content editor, says: 'The CurrentBody Skin LED Light Therapy Mask uses two clinically-proven light-emitting diode wavelengths to target tone, texture, firmness, and tightness. These non-invasive light therapy masks are suitable for all skin types, and a means of achieving a near-salon-level treatment at home. This product genuinely does what it says on the box, it stimulates skin renewal and leaves you glowing.'
Sameeha Shaikh is Grazia's beauty writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
