Latest news with #LEGOTechnic
NDTV
3 days ago
- Automotive
- NDTV
LEGO Technic Aston Martin Valkyrie Is A Toy With A 'Working' V12 Engine
Aston Martin and the LEGO Group have now unveiled their collaborative project, the LEGO Technic Aston Martin Valkyrie. With this, Aston Martin and the LEGO Group have worked to redefine the brand's most iconic hypercar, leveraging the design prowess of the lego maker. The LEGO Technic Aston Martin Valkyrie has been unveiled as part of a wider collaboration between LEGO Technic and Gameloft Asphalt Legends UNITE gaming platform. As part of the partnership, gamers will now be able to play both the Aston Martin Valkyrie and the LEGO version in-game. The Lego version of the hypercar incorporates the key features of the original car. The LEGO Group has put together a 707-piece set to induce real-world-like aerodynamic curves, signature Podium Green livery, functional gullwing doors, and a top-mounted lever that controls the steering. While the LEGO Technic Aston Martin Valkyrie is a toy, it does possess a working V12 engine with moving pistons and a working differential. The Aston Martin and the LEGO Group have now been unveiled and have been slotted for their "official launch" on 1st August 2025. It is said to be priced around USD 60 (Rs 5,000 approx) and will be available with a single color option, which is Podium Green. Prospective customers can place the order via the LEGO Group's official website. While this model may not move on the roads, the LEGO Technic Aston Martin Valkyrie can be a fun drive in the corridors or a showpiece on the bookshelf. The Aston Martin Valkyrie has a naturally aspirated 6.5-liter V12 engine developed by Cosworth and is paired with a hybrid unit. The hypercar is capable of producing a combined 1,160 hp and can accelerate from 0 to 60 mph in under 2.5 seconds, with a top speed exceeding 400 kmph.
North Wales Live
16-05-2025
- Automotive
- North Wales Live
Three new cars launched as LEGO sets and in Asphalt Legends Unite
The LEGO Group and Gameloft have launched three new 'rides' in LEGO Technic form and in the game Asphalt Legends Unite. Each LEGO Technic supercar set comes with an exclusive redeemable code to unlock the car in Asphalt. The three supercars are: the LEGO Technic Aston Martin Valkyrie, the track-ready LEGO Technic Ferrari FXX K, and the LEGO Technic Lamborghini Revuelto Super Sports Car. Available to pre-order from June 1, and inspired by the real-world hypercar, the new LEGO Technic Aston Martin Valkyrie has functional gullwing doors, steering controlled by a top-mounted knob, and a detailed V12 engine with moving pistons and a working differential. Asphalt Legends Unite will host a special in-game event featuring the Valkyrie starting June 18 through July 2 letting players experience the car virtually. Also available for pre-order two more legendary cars join the LEGO Technic team: the LEGO Technic Ferrari FXX K and the LEGO Technic Lamborghini Revuelto Super Sports Car. The LEGO Technic Ferrari FXX K features opening butterfly doors, a liftable hood, and a V12 engine with moving pistons - with a working differential and authentic detailing. The LEGO Technic Lamborghini Revuelto Super Sports Car has a detailed engine cover, glow-in-the-dark headlight accents, and access to the LEGO Technic CONTROL+ app. Alexandra Drgaomir, Marketing Manager for LEGO Techinc said: 'LEGO Technic and Gameloft are bringing the high-performance world of Asphalt Legends Unite into reality with supercars built to be both raced in-game and proudly displayed on your shelf. These models go beyond looks — they embody Technic's signature authenticity and functionality, with true-to-life design, working features like steering and moving pistons, and a rewarding, hands-on build experience. Whether you're playing digitally or building physically, they capture the thrill of speed and style.'
Wales Online
16-05-2025
- Automotive
- Wales Online
Three new cars launched as LEGO sets and in Asphalt Legends Unite
Three new cars launched as LEGO sets and in Asphalt Legends Unite Fans can build the sets and drive them in the game The LEGO Group and Gameloft have launched three new 'rides' in LEGO Technic form and in the game Asphalt Legends Unite. Each LEGO Technic supercar set comes with an exclusive redeemable code to unlock the car in Asphalt. The three supercars are: the LEGO Technic Aston Martin Valkyrie, the track-ready LEGO Technic Ferrari FXX K, and the LEGO Technic Lamborghini Revuelto Super Sports Car. Available to pre-order from June 1, and inspired by the real-world hypercar, the new LEGO Technic Aston Martin Valkyrie has functional gullwing doors, steering controlled by a top-mounted knob, and a detailed V12 engine with moving pistons and a working differential. Asphalt Legends Unite will host a special in-game event featuring the Valkyrie starting June 18 through July 2 letting players experience the car virtually. Also available for pre-order two more legendary cars join the LEGO Technic team: the LEGO Technic Ferrari FXX K and the LEGO Technic Lamborghini Revuelto Super Sports Car. Article continues below The LEGO Technic Ferrari FXX K features opening butterfly doors, a liftable hood, and a V12 engine with moving pistons - with a working differential and authentic detailing. The LEGO Technic Lamborghini Revuelto Super Sports Car has a detailed engine cover, glow-in-the-dark headlight accents, and access to the LEGO Technic CONTROL+ app. Alexandra Drgaomir, Marketing Manager for LEGO Techinc said: 'LEGO Technic and Gameloft are bringing the high-performance world of Asphalt Legends Unite into reality with supercars built to be both raced in-game and proudly displayed on your shelf. These models go beyond looks — they embody Technic's signature authenticity and functionality, with true-to-life design, working features like steering and moving pistons, and a rewarding, hands-on build experience. Whether you're playing digitally or building physically, they capture the thrill of speed and style.'
Forbes
04-04-2025
- Automotive
- Forbes
Formula 1 Utilizes Lego Partnership For International Growth
Lego Group capitalized on the 2024 Las Vegas Grand Prix with not only activations, but several major ... More announcements with Formula 1 and an advertising deal with The Sphere. Formula 1 may be one of the most popular series of any sport across the globe, but the circuit has rarely gone as viral as it did when it announced a partnership with The LEGO Group. An Instagram post on Formula 1's official page generated 1.87 million likes, as the series announced all 10 teams would be featured as Lego sets in 2025. The post was so viral that it was only out-performed by Max Verstappen's championship winning post in 2024. Federico Begher, SVP Product Marketing and Development of the LEGO Group, explained that the partnership is vital for the brand. 'We want to be a brand that is always relevant and bringing value, and delighting our fans and being part of culture, and Formula One is a huge part of culture,' Begher said. 'We think this is one of the partnerships we're most excited about – bringing something that is contributing to culture, and therefore for our brand, with ways to really stand out.' As Formula 1's 75th season kicked off, The LEGO Group debuted a plethora of new products. Among them are intricate LEGO Technic sets, which have over 1,300 pieces and perfect for adult fans looking for a new hobby. There is also the LEGO Speed Champions Formula 1 sets, which are simple to build for both children and adults alike. And exclusively for children, LEGO Duplo and LEGO City have Formula 1 models available, as well. There are even sets with mock pit stops, haulers and garages, enabling fans from all over the world to bring the Formula 1 experience into their homes. This partnership is also unique in the sense that a brand is specifically working with all 10 Formula 1 teams. For most consumer partnerships, F1 teams have their own products and do not work with each other. 'It's such a privilege,' Begher said. 'We try to be very authentic in what each team and each part, each driver, each piece of the F1 world represents. Of course, there's complexity around it, but we haven't seen it as something that's been a big problem or showstopper. It's something we approach with a lot of energy and excitement, and as I said, a great relationship and partnership, not just with one organization, but with every team, as well.' Formula 1's popularity skyrocketed in the United States with the Netflix series 'Drive to Survive' over the past several years, debuting in 2019. Television ratings have stabilized after increasing to over 1 million viewers per race in 2024. The Chinese Grand Prix – 2025 season opener – had 824,000 viewers on ESPN, according to Sports Business Journal. The new Formula 1 movie, appropriately titled 'F1' and starring Brad Pitt will likely give the series a boost in America, as well. The movie is set to be released on June 27. While this is not the first time The LEGO Group has partnered with Formula 1, this is certainly its broadest product offering around the international motor sports division. The Formula 1 partnership is rare for The LEGO Group, which believes this is one of the only partnerships that exist to support the youngest fans to the oldest. Lego debuted fan zones at Formula 1 races in 2024, with an expansion set for 2025. 'I think that's quite unique for us,' Begher said. 'It's very driven by what happens in the races, and we are very engaged with that – being present and bringing value to the races.' Last year, the LEGO Fan Zone debuted at Formula 1 races, creating an interactive portion to the partnership. This year, there will be 13 races with LEGO Fan Zones, including Shanghai, Suzuka, Imola, Montreal, Silverstone, Spa, Monza, Austin, Mexico City, Las Vegas, Lusail and Abu Dhabi. The LEGO Group sees this as a long-term partnership with Formula 1. The relationship, Begher said, is 'only growing.'
