Latest news with #LEGO®India
The Wire
08-08-2025
- Automotive
- The Wire
Get, Set, and Build: The LEGO® Group and Formula 1® Unveil First-Ever Interactive Racing Experience in India
Hands-on fun for kids and their families — with creative zones, racing games, and F1®-themed LEGO® sets! India, 8th August 2025: LEGO® India, in collaboration with Formula 1®, is set to bring the world of racing to life for kids across the country. Blending the dynamic spirit of motorsports with creative play, the event invites kids and their families, from curious first-timers to lifelong enthusiasts, to build, race, and take on fun challenges designed to spark imagination and hands-on learning. Kicking off in Pune from 8th to 17th August at Phoenix Marketcity, followed by Bengaluru at Orion Mall from 5th to 14th September, the experience offers F1® fans a unique way to share their passion with their kids, transforming the racing adventure into playful, interactive LEGO® experiences. Building on the momentum, India's first Formula 1® driver, Narain Karthikeyan, will make a special appearance in both cities to meet fans and celebrate the spirit of the sport. Young fans will get to dive deeper into the thrill of top speed racing, brick by brick, as they recreate exciting moments and icons from the race track, pit lane, and garages in LEGO® brick form, offering an opportunity to step into the driver's seat and experience the complexities of elite motorsport in a whole new way. Select participants will also take home iconic F1®-themed LEGO® sets. Here is a sneak peek at the activities lined up: ●Racer Reflexes & Pedal Power: Children put their reflexes and stamina to the test, competing in challenges designed to match real F1® drivers. ●Rapid Repairs: A fast-paced pit-stop simulation where kids race against time to assemble and repair LEGO® F1® cars. ●Gear Up Garage & Virtual Velocity: Visitors step into the shoes of a team principal, designing their dream LEGO® F1® car and taking it for a virtual spin on a high-speed simulator. ●Race Day – The Ultimate LEGO® Grand Prix: Heading into the final leg, F1® enthusiasts (young and old) launch their LEGO® F1® cars on a dedicated circuit, cheering each other on and experiencing the adrenaline of race day. Tied to the global multi-year partnership between the LEGO® Group and Formula 1®, announced last year, this activation reflects the shared vision of bringing the high-octane world of motorsport closer to fans, brick by brick. Speaking about the collaboration, Julia Goldin, Chief Product & Marketing Officer, the LEGO® Group, said:'At the LEGO®Group, we have a proud history of having recreated many F1® cars in LEGO® brick form in the past, and we believe this new partnership, through LEGO® play and building, will help bring the spectacle of this sport even closer to all fans. It will enable them to celebrate their passion of the sport in more immersive and exciting ways and will see the power of LEGO® creativity and imagination further enhance the thrill of F1®. We look forward to unveiling all that this exciting partnership has to offer to both lifelong and new Formula 1® and LEGO® brand fans alike, at home and on track.' Echoing this sentiment, Formula 1® views the partnership as the beginning of a more connected fan experience, introducing the sport to its global audience in a fresh and engaging format. Emily Prazer, Chief Commercial Officer of Formula 1®, said:'The LEGO® brick has ignited a spark of creativity and passion for building in millions of children and adults around the globe. Through this partnership, fans will be able to recreate and reimagine the world of Formula 1®, brick by brick, delving deeper into the intricacies of the mechanics and technology behind the sport through play. We look forward to bringing the drama and excitement of Formula 1® to the LEGO® Group's passionate network of builders and giving our fans another means to enjoy the sport with their friends and family.' Rooted in the energy of Formula 1® and the wonder of LEGO® play, the experience reminds us that while racing begins on the track, the magic of building lives wherever imagination takes shape — across ages, spaces, and generations. Grab your tickets now on BookMyShow! About the LEGO Group The LEGO Group's mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. Founded in 1932 in Billund, Denmark, the company is still family-owned and sells products in more than 120 countries. This is an auto-published feed from PTI with no editorial input from The Wire.
Hindustan Times
08-08-2025
- Automotive
- Hindustan Times
Get, Set, and Build: The LEGO® Group and Formula 1® Unveil First-Ever Interactive Racing Experience in India
India, 8th August 2025: LEGO® India, in collaboration with Formula 1®, is set to bring the world of racing to life for kids across the country. Blending the dynamic spirit of motorsports with creative play, the event invites kids and their families, from curious first-timers to lifelong enthusiasts, to build, race, and take on fun challenges designed to spark imagination and hands-on learning. Kicking off in Pune from 8th to 17th August at Phoenix Marketcity, followed by Bengaluru at Orion Mall from 5th to 14th September, the experience offers F1® fans a unique way to share their passion with their kids, transforming the racing adventure into playful, interactive LEGO® experiences. Building on the momentum, India's first Formula 1® driver, Narain Karthikeyan, will make a special appearance in both cities to meet fans and celebrate the spirit of the sport. Young fans will get to dive deeper into the thrill of top speed racing, brick by brick, as they recreate exciting moments and icons from the race track, pit lane, and garages in LEGO® brick form, offering an opportunity to step into the driver's seat and experience the complexities of elite motorsport in a whole new way. Select participants will also take home iconic F1®-themed LEGO® sets. Here is a sneak peek at the activities lined up: Racer Reflexes & Pedal Power: Children put their reflexes and stamina to the test, competing in challenges designed to match real F1® drivers. Children put their reflexes and stamina to the test, competing in challenges designed to match real F1® drivers. Rapid Repairs: A fast-paced pit-stop simulation where kids race against time to assemble and repair LEGO® F1® cars. A fast-paced pit-stop simulation where kids race against time to assemble and repair LEGO® F1® cars. Gear Up Garage & Virtual Velocity: Visitors step into the shoes of a team principal, designing their dream LEGO® F1® car and taking it for a virtual spin on a high-speed simulator. Visitors step into the shoes of a team principal, designing their dream LEGO® F1® car and taking it for a virtual spin on a high-speed simulator. Race Day – The Ultimate LEGO® Grand Prix: Heading into the final leg, F1® enthusiasts (young and old) launch their LEGO® F1® cars on a dedicated circuit, cheering each other on and experiencing the adrenaline of race day. Tied to the global multi-year partnership between the LEGO® Group and Formula 1®, announced last year, this activation reflects the shared vision of bringing the high-octane world of motorsport closer to fans, brick by brick. Speaking about the collaboration, Julia Goldin, Chief Product & Marketing Officer, the LEGO® Group, said: 'At the LEGO®Group, we have a proud history of having recreated many F1® cars in LEGO® brick form in the past, and we believe this new partnership, through LEGO® play and building, will help bring the spectacle of this sport even closer to all fans. It will enable them to celebrate their passion of the sport in more immersive and exciting ways and will see the power of LEGO® creativity and imagination further enhance the thrill of F1®. We look forward to unveiling all that this exciting partnership has to offer to both lifelong and new Formula 1® and LEGO® brand fans alike, at home and on track.' Echoing this sentiment, Formula 1® views the partnership as the beginning of a more connected fan experience, introducing the sport to its global audience in a fresh and engaging format. Emily Prazer, Chief Commercial Officer of Formula 1®, said: 'The LEGO® brick has ignited a spark of creativity and passion for building in millions of children and adults around the globe. Through this partnership, fans will be able to recreate and reimagine the world of Formula 1®, brick by brick, delving deeper into the intricacies of the mechanics and technology behind the sport through play. We look forward to bringing the drama and excitement of Formula 1® to the LEGO® Group's passionate network of builders and giving our fans another means to enjoy the sport with their friends and family.' Rooted in the energy of Formula 1® and the wonder of LEGO® play, the experience reminds us that while racing begins on the track, the magic of building lives wherever imagination takes shape — across ages, spaces, and generations. Grab your tickets now on BookMyShow! About the LEGO Group The LEGO Group's mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. Founded in 1932 in Billund, Denmark, the company is still family-owned and sells products in more than 120 countries. Learn more at Note To Readers: This article is part of HT's paid consumer connect initiative and is independently created by the brand. HT assumes no editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to verify all information independently. Want to get your story featured as above? click here!
Business Standard
11-06-2025
- Business
- Business Standard
LEGO® India and Blinkit Celebrate World Play Day with a Click and a LEGO® Brick
VMPL New Delhi [India], June 11: This World Play Day, LEGO® India is turning up the fun! In a special partnership with quick-commerce platform Blinkit, LEGO® sets are now available for instant delivery across 20+ cities in India. To make moments of creativity even more accessible and joyful for families across India, Blinkit is offering exciting LEGO® sets, including LEGO® City F1 Driver with McLaren Race Car, LEGO® Creator Mighty Dinosaurs, Mercedes-AMG F1 W14 E Performance Pull-Back, LEGO® Disney Princess Twirling Ariel Building Set & Fantasy Toy Model and many others. The partnership launched with a social media campaign on Instagram highlighting the importance of play and encouraging audiences to rediscover creativity through quick, playful moments, made accessible with Blinkit. The LEGO® Group is also running a contest on the occasion of World Play Day on June 11, where participants can build and share their Play Day moment to win LEGO® Sets! The campaign brings alive the brand's vision of learning through play by enabling instant access to LEGO® Sets and inspiring builders of all ages to embrace the power of imagination. Play Has No Age Limit At the heart of the campaign lies a simple message: play is for everyone. The LEGO® Group's Play Well report shows that 76% adults in India recognise that play is something they wish they were doing more often, & over 4 in 5 parents wish they could play more as a family, whether you're 7 or 70, There is a LEGO® set for everyone and Blinkit ensures that the joy of building, one brick at a time, is never too far away. The two brands are achieving this through strategic homepage placement that positions LEGO® sets alongside daily essentials, making creative play as accessible as ordering groceries. Blinkit's quick delivery network means that inspiration can be acted upon immediately - a parent can order a LEGO® set during their child's afternoon nap and have it delivered before they wake up. The platform's curated selection focuses on toys, ensuring the right building experience is available for every skill level and interest. Whether it's a quick build between meetings or a family session on the weekend, the experience of play is now just a few taps away. "At The LEGO® Group, we believe that play is essential to learning, creativity, and connection," said Bhavana Mandon, Country Manager, LEGO® India. "World Play Day is a reminder that play is a powerful tool that helps children and adults express themselves, solve problems, and bond with each other. This campaign is a celebration of those everyday moments that have the potential to unlock big ideas. By making play more accessible and spontaneous, we hope to encourage more families to build, imagine, and connect through the joy of LEGO® sets." Build your moment of play. Discover the LEGO® collection on Blinkit today: About The LEGO® Group The LEGO® Group's mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO® System in Play, with its foundation in LEGO® bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO® Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean "Play Well". Today, the LEGO® Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information:
Business Standard
14-05-2025
- Entertainment
- Business Standard
Fuel Your Imagination: LEGO® PLAYground Returns with Bigger Thrills!
VMPL New Delhi [India], May 14: Brace yourself for a high-spirited summer! LEGO® Playground is back in Mumbai, Delhi and Hyderabad. Open to kids aged 5 and above, this action-packed event will have thrilling challenges that spark creativity and nurture essential skills for the future, one brick at a time. For younger children under 5, a dedicated Duplo Zone will offer guided, hands-on building sessions with parental support. The LEGO® Playground will be hosted across - Viviana Mall, Thane (16th - 25th May), Inorbit Mall, Hyderabad (6th June - 15th June) and Ambience Mall, Gurugram (13th June - 22nd June). Adding to the excitement, Soha Ali Khan will kickstart the fun at the LEGO® Playground, Mumbai on 16th May and engage with kids putting their best foot forward in the challenges. Participants will battle it out in epic challenges such as: * Tower Knock Down: Kids can channel their inner demolition expert by launching Monster Jam cars with a slingshot, as they aim to topple towering LEGO® structures for big points and even bigger cheers. * Go the Distance: Aspiring engineers can build their dream car out of LEGO® bricks and send it zooming down the ramp. The farther it goes, the closer they get to victory! * Race Day: It's time to put those wheels to the test! Contestants will use bicycles to power their custom LEGO cars on an epic racetrack, with bragging rights going to the rider that clocks the longest distance. * Ninja Battle: Ready, aim, launch! Kids get to design and build their own projectiles, then fire them from pre-built LEGO® catapults in a thrilling test of creativity, aim, and kinetic chaos. * Escape Room: In this brain-teasing adventure, young minds must solve a series of puzzles and logic challenges to break free from our LEGO®-themed Escape Room. and many more! "Play is the best expression of children building their skills while they also have fun at the same time", said Bhavana Mandon, Country Manager, LEGO® India. "The LEGO playground is our showcase to kids and parents alike of what we truly stand for - play and creativity. This Playground has fun challenges for kids designed to promote curiosity, creativity, and innovation through playing with LEGO bricks. Come indulge in a celebration of play at the LEGO Playground!!" Through a series of videos, LEGO® India also highlighted the power of play in redefining learning among children. By encouraging kids to reimagine and reshape the world around them, play fosters creativity, problem-solving, and resilience-- skills that form the foundation of their future. With the Playground event, LEGO® is inspiring innovation and boosting children's confidence in their abilities, reinforcing the vital role of play in every childs' development. Do not miss this one-of-a-kind adventure with your child! Book your tickets now at BookMyShow and head to Viviana, Ambience or Inorbit Mall to play, create, and unleash your inner PLAY Champion! And the excitement does not end here - LEGO® is all set to open its very first LEGO® Certified Store in India on 23rd May at Ambience Mall, Gurugram! About the LEGO Group The LEGO Group's mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean "Play Well". Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information:
