Latest news with #LELO
Yahoo
2 days ago
- Entertainment
- Yahoo
‘Shallowing' is a popular bedroom trend that men and women across the country are trying — and loving
'Shallowing' is a popular sex trend that has taken off — and gotten women off — within the last year. It's nicknamed 'outercourse' because it involves light sexual play of the entrance to the vagina and slightly inside — without deeper penetration. Shallowing was only formally named a few years ago, and it's become increasingly popular — especially since sexual wellness brand LELO listed it as one of the top sex trends for 2024. And it seems to still be going strong. This sexual fun is not just a spicy trend people are taking part in — solo or with a partner — a survey has proven it to be pleasurable for most women. In a 2021 survey of over 4,000 women conducted by the Indiana University School of Medicine and OMGYES, it was discovered that almost 84% of US women between the ages of 18 and 93 found increased pleasure from this outercourse play. While some people are having some shallow fun — others are curious about experimenting with different sex positions to spice things up in the bedroom. A team of FetishFinder researchers looked at Google search patterns to uncover which sex positions people are most intrigued by. And it seems missionary is a snooze fest these days because the 'bear hug' position took the cake as the most searched. This position involves doing the deed while hugging each other like a bear standing up. It certainly caught people's attention because it saw a 623% spike in searches within the last year. Other highly searched positions included the 'filthy Sanchez' — which is more on the crude side of things, as it involves smearing bodily fluids on a person's upper lip. The third most Google-searched position is the 'anvil' — which requires one partner to lie on their back, legs lifted overhead, while the other person and kneeling, does what you'd imagine they'd be doing during frisky time. The anvil saw a 275% increase in searches. And it seems when people aren't searching for new ways to position their bodies in the bedroom — they're also turning to Chat GPT to inquire about health, sex and pleasure. 'It's important that anyone with questions about sex and pleasure can receive answers from trusted sources,' said Verena Singmann, spokesperson for We-Vibe, a sexual pleasure brand. 'Technology can be a helpful tool when it comes to sex and pleasure, but AI doesn't always know best when it comes to our sexual health and wellbeing.'
New York Post
2 days ago
- Entertainment
- New York Post
‘Shallowing' is a popular bedroom trend that men and women across the country are trying — and loving
'Shallowing' is a popular sex trend that has taken off — and gotten women off — within the last year. It's nicknamed 'outercourse' because it involves light sexual play of the entrance to the vagina and slightly inside — without deeper penetration. Shallowing was only formally named a few years ago, and it's become increasingly popular — especially since sexual wellness brand LELO listed it as one of the top sex trends for 2024. And it seems to still be going strong. Advertisement This sexual fun is not just a spicy trend people are taking part in — solo or with a partner — a survey has proven it to be pleasurable for most women. Shallowing is a trend that has risen in popularity within the last year. luckybusiness – In a 2021 survey of over 4,000 women conducted by the Indiana University School of Medicine and OMGYES, it was discovered that almost 84% of US women between the ages of 18 and 93 found increased pleasure from this outercourse play. Advertisement While some people are having some shallow fun — others are curious about experimenting with different sex positions to spice things up in the bedroom. A team of FetishFinder researchers looked at Google search patterns to uncover which sex positions people are most intrigued by. And it seems missionary is a snooze fest these days because the 'bear hug' position took the cake as the most searched. People seem to be more curious than ever about finding new sex positions to try in the bedroom. adekub – Advertisement This position involves doing the deed while hugging each other like a bear standing up. It certainly caught people's attention because it saw a 623% spike in searches within the last year. Other highly searched positions included the 'filthy Sanchez' — which is more on the crude side of things, as it involves smearing bodily fluids on a person's upper lip. The third most Google-searched position is the 'anvil' — which requires one partner to lie on their back, legs lifted overhead, while the other person and kneeling, does what you'd imagine they'd be doing during frisky time. The anvil saw a 275% increase in searches. Advertisement And it seems when people aren't searching for new ways to position their bodies in the bedroom — they're also turning to Chat GPT to inquire about health, sex and pleasure. 'It's important that anyone with questions about sex and pleasure can receive answers from trusted sources,' said Verena Singmann, spokesperson for We-Vibe, a sexual pleasure brand. 'Technology can be a helpful tool when it comes to sex and pleasure, but AI doesn't always know best when it comes to our sexual health and wellbeing.'
Daily Mail
3 days ago
- Entertainment
- Daily Mail
'Shallowing' is new bedroom trend that men and women across the country are trying
People are discovering a new sex trend which they say takes sex 'to the next level'. 'Shallowing', sometimes referred to as 'outercourse' involves light stimulation of a woman - without having full sex. Named one of the top sex trends for 2024 by sexual wellness brand LELO, and is said to lead to particularly powerful orgasms - something proven by a 2021 study focused on understanding how women increase pleasure during penetrative sex. In 2021, the Indianan University School of Medicine and OMGYES surveyed 4,270 women across the world, as well as 3,017 American women aged 18 to 93, and found almost 84 per cent of women orgasm more frequently - or increase their pleasure - through shallowing. But shallowing isn't the only trend that is shaping people's sex lives this year. In January, Dr Olivia Lee, the Relationship Scholar in Residence at Doll Authority, revealed seven sex trends for 2025. Speaking to MailOnline, she said: 'From fashion to travel, many of us are eagerly anticipating the trends that may – whether we realise it or not – influence our choices throughout the year. 'However, it doesn't end there; several exciting and unexpected sex trends are also on the horizon, and it looks like 2025 is going to be very kinky.' Several of Dr Lee's predictions were based on the proliferation of artificial intelligence (AI) - including AI sexting, and AI-enhanced sex dolls. Meanwhile, the expert predicted that people will be more 'kink centric' this year. '"Freak Matching" whereby people choose to date those who share similar quirks, including sexual preferences, will be a popular trend,' she told MailOnline. 'For example, if you find feet erotic or enjoy sex doll companions, finding a partner with this shared passion is likely to become a priority during the year ahead.' With AI becoming more and more engrained in our day-to-day lives, Dr Lee predicted that many people will begin striking up relationships with AI companions. 'AI sexting utilises deep learning systems that imitate erotic human conversations,' she explained. 'Using Natural Language Processing (NLP) technology, these chatbots can understand your tone, style, desires, and deliver incredible realism. 'This is set to become a core 2025 trend, with many favouring the reliability of this efficient sexting option – especially if they're busy young professionals prioritising speedy responses.' Many people think of sex dolls as static objects but Dr Lee explained that, thanks to AI, they are slowly becoming fully interactive companions. '[This] will allow dolls to respond to a user's mood, interests, and emotional needs,' she said. 'At we're on the cusp of launching our own AI-enhanced doll line; models designed not only for physical intimacy, but meaningful, personalized companionship that can adapt, learn, and grow with their owner over time. 'They'll be able to remember conversations, log your preferences, show emotion, and more, creating an incredibly life-like experience that's never been seen before.' Dr Lee equally said that sexual wellness is likely to become more normalised in 2025. 'As sexual wellness becomes increasingly normalised, more individuals will view intimate products and services as tools for self-care, emotional well-being, and healthy curiosity,' she said. 'With AI-driven guidance, people can work through anxieties, improve communication skills, and strengthen their sense of self, making sexual wellness products feel as natural and beneficial as any other aspect of personal health.' This year will see more openness to non-traditional relationship structures, Dr Lee added. 'From long-distance couples using immersive VR and AI to polyamorous households with interactive dolls, these technologies will encourage conversation around consent, boundaries, and communication,' she said. While polyamory is the practice of having more than one romantic or sexual relationship at the same time, Dr Lee predicted that there will be a rise in solo polyamory this year. 'This is the practice of having more than one partner or relationship, however it negates the notion of polycules, or other multiple people-centred relationship groups,' she explained. 'Instead, solo polyamorists focus on their partnerships alone; they do not cohabitate or reproduce and prioritise their own independence.' Sexual transparency will be a 'big part' of 2025, Dr Lee explained in January. 'Daters are realising just how important it is to be open about their sexual fantasies, desires, and preferences; especially if you're looking to determine compatibility,' she said. 'In a world where taboos surrounded kinks and fetishes are lessening, we're discovering a pride in our quirks and aren't afraid to share them. Why not cut to the chase?' Finally, Dr Lee predicted that 2025 will see lots of people slowing things down and choosing quality over quantity. 'Steering away from casual encounters, more of us will be looking to build long-term, meaningful connections; when dating, looking beyond appearances to find intentional love, not just lust,' she said. 'As these preferences change, we will see daters becoming more willing to work on their relationships and build strong foundations. We might have been wondering where romance had gone, but it's finally on its way back! 'This is aided by technological innovations; sex dolls, for example, provide synthetic companions and sexual gratification that fulfils immediate needs, thus allowing users to pursue more emotional, deep-rooted human bonds.'
Yahoo
22-05-2025
- Business
- Yahoo
Love ain't cheap: Here's where Americans splurge — and skimp —on first dates
Romance is in the air — and it's charging by the minute. A new survey has exposed the price tag on first impressions, revealing just how much Americans are shelling out for that all-important first date. And let's just say: folks in the Northeast are dropping dollar bills faster than hearts in a rom-com, as reported by Newsweek. Single people in the Northeast are the biggest spenders, topping the list at $138.40, followed by the West at $133 — while Midwesterners are keeping things humble at $118.50. Nationwide, the average amount people say they'd cough up for a first date is a whopping $125.60 — with regional wallets telling very different love stories. And while 34% of Americans opt for the relatively reasonable $51–$100 range, 10% of Northeasterners are willing to dish out $151 to $200, with another 4% fine to blow past $300. But don't confuse spending with sentiment, warns relationship therapist Aly Bullock. How much people spend on a first date '…could also be influenced by the types of activities and restaurants available in your area…' Bullock told Newsweek in a recent interview. Still, that first-date fever comes with financial consequences. The average American has gone on $3,025.12 worth of dates over the past year, according to a 2023 survey conducted by OnePoll in partnership with LELO — with each romantic rendezvous ringing in at around $189. And good luck splitting the check. While 27% of daters alternate tabs, men still overwhelmingly foot the bill (54%) compared to just 12% of women. That gap adds up — especially for Gen Zers, who are leading the love economy with $194 per date and nearly 14 outings per year, according to a February 2025 study by BMO Real Financial Progress Index. This totals a heart-thumping $2,676 annually. Even so, younger singles aren't all-in on pricey meetups — 46% say they feel pressured to plan expensive dates. Bullock warns that breaking the bank too soon could blow up in your face. 'Spending too much can look like love-bombing and set you up for unrealistic expectations in the relationship, and spending nothing can indicate that you're not super excited about making a great impression,' she said to Newsweek. Translation: Don't bring steakhouse energy to a situationship. Singles might be spending less per date than couples, but committed millennial men are the real high-rollers — dropping an average $252 per outing. But as inflation tightens purse strings, many are scaling back — 37% say they'll go on fewer dates this year and 60% are budgeting for love. Luka Matutinovic, chief marketing officer at LELO, says it's time for a reality check. 'In the dynamic landscape of modern relationships, where 'infla-dating' is reshaping connection costs, we encourage couples to redefine their approach to love's expenses,' Matutinovic said in an interview with SWNS. 'Stretch your budget wisely, opting for meaningful moments over extravagant expenses, and watch your relationship thrive without financial strain.'
New York Post
09-05-2025
- General
- New York Post
What's the ‘ideal' number of sexual partners? Study reveals the sweet spot — and it's not what you think
A new study revealed the socially acceptable number of sexual partners for each gender — and it might surprise you. According to the study, featured in 'Social Psychological and Personality Science,' the magic number for guys is 4-5 lifetime partners — with 2-3 of them being casual hookups. The study also revealed that a first roll in the hay for men often happens between the ages of 18 and 20. Advertisement For women, the magic number shrinks to 2-3 partners — with only 1-2 casual flings. Their first romp often happens between 16 and 18, originally reported by Vice. The reason why these numbers are described as 'ideal' is what you'd probably expect — there is less judgment from society if someone — man or woman — has a low body count. The higher the number — the more judgy Karens. These numbers discovered by the study are fairly low considering the average American has slept with 14 people according to a poll conducted by Talker Research for LELO. Advertisement 'There are both similarities and differences in the societal evaluation of male and female sexuality,' the researchers of the ideal body count numbers wrote. 'However, contrary to common assumptions, moderate rather than extremely low or extremely high levels of sexual activity are most valued for both genders.' 3 According to the study, featured in 'Social Psychological and Personality Science,' the magic number for guys is 4-5 lifetime partners — with 2-3 of them being casual hookups — and a first roll in the hay often happens between ages 18 and 20. Tamani Chithambo/ – For the study, researchers surveyed over 340 participants in Germany to determine how society views a 25-year-old's sexual activity, including the number of partners, frequency of sex and even masturbation habits. Advertisement It also pointed out how men often get dinged for not racking up enough notches on the bedpost, keeping the pressure to perform alive and well. 3 For men, the 'ideal' is 4-5 partners, with 2-3 casual, and a first experience between 18-20. For women, it's 2-3 partners, 1-2 casual, and a first time between 16-18. AntonioDiaz – Meanwhile, ladies still catch flak for having 'too many' partners, proving those tired double standards are far from dead. As discovered in another survey conducted last fall, one in four Americans in relationships keep their body count a steamy secret. Advertisement 3 A survey from last fall found that one in four Americans in relationships is keeping their 'body count' a secret from their partner. Dmitriy Kapitonenko – The survey of 2,000 sexually active adults found that 26% haven't come clean about their number of past partners, with 16% admitting they lowballed the figure when asked. Why the fibbing? 60% said their partner simply never asked, while one in nine suspects their significant other might be lying about their own tally. And while 83% of singles claim they'd spill the beans, only 62% want to hear their partner's truth.
