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Yahoo
24-06-2025
- Business
- Yahoo
DALLAS COWBOYS' AT&T STADIUM REFRESH CONTINUES WITH NEW FAN-ENGAGING LG DISPLAYS
LG Delivers Next-Level Stadium Viewing Experience with Largest MAGNIT LED Display in North America, Expanded 4K LCD Network and More LINCOLNSHIRE, Ill., June 24, 2025 /PRNewswire/ -- The Dallas Cowboys are elevating the fan viewing experience at AT&T Stadium with a new wave of cutting-edge display technology from LG Electronics USA. Continuing a longstanding partnership, LG has delivered striking upgrades across the venue – from suites and concourses to concessions and club lounges – highlighted by the installation of the largest LG MAGNIT Micro LED display in North America, with a second slated for installation in summer 2025, plus approximately 1,000 new commercial-grade LG 4K LCD displays and expanded LED installations throughout the venue. "The partnership between the Dallas Cowboys and LG continues to maximize the fan experience, connected by AT&T, wherever they are in the stadium — on the main level, in the suites, at a food service concession, or on the concourses," said Matt Messick, CIO for the Dallas Cowboys. "With LG onboard as our official display partner – understanding fan behavior and delivering a product that is second to none – we can create engaging interactive fan experiences everywhere." Messick added: "We've come a long way in our quest to make this dream a reality, and now, with the addition of the new LG MAGNIT displays and further LG digital display solutions, we are taking the fan viewing experience to an entirely new level of excitement and engagement. Guests are overwhelmingly pleased with not only the brightness and openness of the environment, but also the consistency of the image quality on the displays, which keeps them connected to both the game and additional content." Renowned for their durability and stunning visual performance, LG MAGNIT Micro LED displays are ideally suited for high-traffic areas and busy concourses throughout the stadium. Featuring advanced COB (Chip-on-Board) protective surface technology, the displays lock all LED pixels together under a laminated shielded coating, delivering best-in-class contrast ratios while enhancing durability. "The renovation of the main concourse club lounges provided us with a unique opportunity to really amp up fan engagement, and so we suggested the LG MAGNIT Micro LED platform, which is customizable and allows for huge video surfaces. MAGNIT transformed the entire in-lounge fan experience, delivering large-scale game time interactions," said Tom Bingham, Director, Vertical Markets at LG Electronics USA. "One of the big attributes that LG was able to bring to the table with our partners was the behind-the-scenes technology improvements," Bingham continued. "Our webOS platform allows us to increase the guest experience in the suites by providing the flexibility to have multiple live video streams displayed on a single surface. Guests now have three and four streams of live content, showing simultaneously on a 75-inch LG display in the suite, which keeps them connected with what's happening in the stadium, along with other live entertainment feeds. This is complete guest experience satisfaction." The integration of LG MAGNIT displays, alongside LED and LCD solutions, takes fan engagement to "a whole new level," said Bingham, with three MAGNIT videowalls installed just feet off the ground to deliver a truly immersive experience. Their durable design protects against impact damage, while the Micro LED technology provides crystal-clear, vivid visuals with lifelike color and deep blacks – thanks to black coating and direct bonding methods. Ideal for dynamic stadium content, MAGNIT supports up to four simultaneous streams on a single display, from live game feeds to ads and interviews, enriching the in-venue experience at every turn. "When LG first engaged with the Dallas Cowboys over four years ago, our priority was to fully understand their vision for implementing 4K technology across concessions and monetized digital assets throughout the concourses," said Bingham. "At LG, we pride ourselves on taking a consultative approach – working closely with each customer to identify their specific needs and goals for their venue, particularly around enhancing the guest experience." With LG's webOS SOC (system-on-chip) design, the Cowboys now have greater flexibility in daily operations – from backend workflows to media creation and seamless display management – while unlocking new revenue opportunities. "Having LG's webOS system-on-chip system in our suites allows us to do multiple things, as well giving the fans more control," explained Messick. "It also gives us full control, while allowing fans to select their programming. This creates a better experience –almost as if they're enjoying the game from the comfort of their own living room, but with the excitement of being at the stadium." When looking at the design aspect, it wasn't just about the fan experience on game day, but also all the other events that happen all year long: concerts, corporate events, weddings, parties. This was what played a huge part in our selection of the LG MAGNIT Micro LED displays. For more information on LG commercial displays, click here. For high-res images, a video, and to read the full case study click here. About LG Electronics USALG Electronics USA serves commercial display customers in the U.S. lodging and hospitality, digital signage, systems integration, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG's U.S. Media Entertainment Solution B2B division delivers business-to-business technology solutions tailored to the particular needs of business environments. Eleven-time ENERGY STAR® Partner of the Year LG Electronics USA Inc., headquartered in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a leading smart life solutions company with annual global revenues of more than $60-billion from consumer electronics, home appliances, HVAC solutions and vehicle components. For more information, please visit Stay up to date with @LGforBusinessUSA on LinkedIn, Instagram, Facebook and YouTube. 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Al Bawaba
09-04-2025
- Business
- Al Bawaba
LG Supplies Massive Commercial Display Solutions To Boston Red Sox Ballpark
LG Electronics (LG) is strengthening its leadership in the global commercial display market by providing state-of-the-art display solutions to Fenway Park, the home of the Boston Red Sox and the oldest ballpark in Major League Baseball (MLB). In late March, LG installed a massive main LED videoboard in centerfield at Fenway Park, measuring 30.5 meters wide by 11.5 meters high and covering an area of 350.75 square meters. Additionally, LG delivered a comprehensive display solution comprising 11 digital signage installations. These screens span a combined area of approximately 842 square meters, including a notable 171 square-meter ribbon board display measuring 21.6 meters wide by 7.9 meters high. Featuring sophisticated High Dynamic Range technology, LG's commercial displays strike a meticulous balance between dark and bright elements to deliver exceptionally clear and lifelike imagery. They offer high luminance exceeding 7,000 nits, IP65-rated water and dust resistance, as well as flexible configurations – all tailored to the outdoor conditions of stadium environments. Starting April 4 (local time), fans had the opportunity to experience the action of the game in vivid detail, delivered by LG's LED signage displays during the home opener – the first Fenway Park matchup of the 2025 MLB season between the Boston Red Sox and the St. Louis Cardinals. LG's innovative display solutions are set to lead the transformation of the beloved Massachusetts ballpark, the iconic stadium that has shared in the joys and sorrows of American baseball fans for more than a century since its opening in 1912. With a focus on redefining the fan experience, LG has established a strategic partnership with ANC, the agency managing stadium operations and advertising on behalf of Fenway Sports Group, the owner of the Boston Red Sox. Together, they aim to deliver immersive entertainment to sports fans across various regions in the United States, including Boston. 'This collaboration will elevate the in-venue experience for our fans with cutting-edge technology while also expanding LG's presence through dynamic activations that will engage Red Sox Nation all season long,' said Troup Parkinson, Chief Marketing & Partnerships Officer for the Boston Red Sox. Meanwhile, LG is accelerating its media entertainment platform-based service business, targeting global sports fans by integrating the display businesses – which include TVs, monitors and signage – under its Media Entertainment Solution (MS) Company. Earlier this year, LG partnered with AMB Sports and Entertainment to provide displays spanning 141 square meters inside the perimeter of the Mercedes-Benz Stadium in Atlanta, Georgia. LG's commercial display innovations, including LG MAGNIT and indoor/outdoor LED signage, can also be found at Atomic Golf, a massive entertainment complex in Las Vegas. 'We are thrilled to be able to strengthen our partnerships with prestigious global sports franchises,' said Park Hyoung-sei, president of the LG MS Company. 'We will continue to enhance the value of customer spaces and strive to provide differentiated media entertainment experiences.' Ready to elevate your display strategy? Discover how LG's advanced display solutions can help you create impactful, next-level customer experiences. Get in touch with our experts today to find the right solution for your business.
Al Bawaba
29-01-2025
- Business
- Al Bawaba
LG elevates customer expereinces in 2025 with cutting edge commercial display solutions
A captivating retail store can not only bring in customers, but also encourage them to stay. That is one of LG's goals with its innovative range of commercial display solutions that not only bring a new look to retail stores, but bring about a technical evolution to the overall customer journey. With these displays, products are displayed at its very best and information is well divulged with shoppers. Each product in this segment for LG complements the other, while all work together to bring about an improved customer experience. The lineup includes a wide range of display sizes as well. For instance, the large flagship LG MAGNIT displays, which deliver immersive and true to life visuals for a memorable viewing experience. Available in larger sizes, this Micro LED display boasts accurate colors and clear visibility, which is boosted with an AI-powered Image processer. Additionally, its cable-less design brings simple and hassle-free installation. The MAGNIT display is further supported by LG ConnectedCare, a powerful cloud-based solution that provides remote monitoring and control of LG signage devices. This solutions also ensures stable operation and minimizes downtime. Along with the MAGNIT, LG also has additional wall-mounted displays, such as the lightweight LED Fine-pitch, which not only brings great visuals, but also ensures easy setup and service. Another great example is the LG Strech Signage, which comes in a 32:9 ratio, making it perfect for compact spaces like shelves for advertising purposes. It also supports split-screen functionality, making it ideal to display multiple contents while also supporting webOS Solutions. A unique product in this lineup is the LG Transparent OLED Signage. A revolutionary display solution, this innovation uses self-lighting pixels that ensure accurate and vivid colors to breathe new life into the content displayed. Its transparent nature also blurs the line between the content on the screen and the real objects placed behind it, creating a viewing experience like never before. A shopping kiosk is crucial to any retail store, be it for self-checkouts or advertising. LG has built an ideal solution for this as well, with the LG Kiosk which comes in with a 27' in-cell display with FHD resolution and Windows OS. It also comes in two tones of calming beige colors, creating that perfect harmonious atmosphere in the store. All of these displays are supported further by the LG SuperSign Cloud, a comprehensive software solution designed specifically for integrated management of digital signage. This solution allows easy creation and distribution of display content while also enabling multiple display control. Along with content and device management, this solution also helps in reporting any issues, all from one comprehensive dashboard. Retail stores are on cusp of evolving their customer experience and optimizing the customer journey. LG, with its range of displays, plays a crucial role in this stage and aims to make every retail store an experience like no other. To learn more, please visit:
