7 days ago
LIV Golf's revenue soars 10x as league heads to UK's JCB Golf & Country Club, as per CEO Scott O'Neil
LIV Golf CEO Scott O'Neil (Image Source: @flushingitgolf/X)
LIV Golf is making waves as it heads into its UK event at JCB Golf & Country Club, with exciting news about its financial growth.
"LIV Golf CEO Scott O'Neil just said that their contract revenue from financial partnerships has gone up by 10x year over year!'
This bold claim, shared at a press conference and posted on X by Flushing It on July 23, 2025, highlights the league's rising success.
With major partners like HSBC and a new Fox Sports TV deal, LIV Golf is growing fast.
How is LIV Golf achieving massive revenue growth?
LIV Golf is earning a lot more money, says CEO Scott O'Neil, who started leading the league in January 2025. His statement about a tenfold increase in partnership revenue, posted on X by Flushing It, shows how popular LIV Golf is becoming. Big companies like HSBC, which supports the 14-event season, and Saudi Arabia's ROSHN Group are helping drive this growth.
— flushingitgolf (@flushingitgolf)
Other partners, like Salesforce, PING, Aramco, Madden, Riyadh Air, and UNHCR, are making LIV Golf more known worldwide. These deals help the league attract new fans and grow bigger. O'Neil's past work with the Philadelphia 76ers and Merlin Entertainments is helping LIV Golf sign important contracts.
His ideas are bringing in younger fans and more businesses. This huge money increase shows LIV Golf is now a big name in professional golf.
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Even with talks ongoing with the PGA Tour, O'Neil is hopeful about LIV Golf's future. Fans are excited to see how this money boost will make the LIV UK event even more special.
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What makes the LIV UK event at JCB Golf & Country Club exciting?
LIV-Golf UK will take place in JCB Golf and Country Club, Great Britain, and play benevolently gumball on 25-27 July 2025. Robin Hiseman designed the 240-acre course and included such grueling holes as the par-4 1st, which has water, and the downhill par-3 9th.
The last hole has hazards and bunkers that prove to be challenging to players. The event offers $25 million in prizes, with $20 million for the individual competition and $5 million for the team event. The top player will win $4 million, and the winning team will get $3 million.
Jon Rahm, who won last year, and his team, Legion XIII, are back to defend their titles. Each day starts with a shotgun start at 1:05 PM BST, and gates open at 10:00 AM. Fans can enjoy a Kygo concert on Saturday and a big ceremony on Sunday. New TV deals with ITVX in the UK and Fox Sports in the US aim to reach more viewers. Even though only 40,200 people watched the US broadcast in February 2025, O'Neil is confident more will tune in.
LIV Golf's big money news and exciting LIV UK event show the league is growing stronger. O'Neil's plans are helping LIV Golf attract more fans and become a major name in golf.
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