Latest news with #LQRHouse
Miami Herald
07-08-2025
- Business
- Miami Herald
LQR House Strengthens Global Digital Footprint Through Strategic Collaboration With TikTok and Launches Investment-Focused Media Initiative
Board Member, Yilin Lu, Appointed President to Lead Expansion Across Digital Media and Financial Sectors MIAMI BEACH, FL / ACCESS Newswire / August 7, 2025 / LQR House Inc. (the "Company" or "LQR House") (NASDAQ:YHC), a niche ecommerce platform specializing in the spirits and beverage industry, today announced that its wholly owned subsidiary, YHC Online Ltd., a Hong Kong company, has entered into a strategic collaboration with TikTok. Under the agreement, YHC Online Ltd. has signed a Multi-Channel Network (MCN) agency services contract to develop, manage, and monetize creator-led content on the TikTok platform. This agreement marks a significant milestone in LQR House's expansion into the digital media and creator economy space. By aligning with one of the most influential platforms in global digital culture, the Company aims to accelerate revenue growth through scalable content strategies and enhanced media monetization capabilities. The Company expects that in addition to direct monetization through TikTok, the collaboration will enable broader cross-platform campaign execution across TikTok, Meta, and Google - laying the foundation for a vertically integrated digital marketing operation that will support the Company's future growth initiatives. Additionally, LQR House has appointed its Board Member Yilin Lu as President of the Company. Mr. Lu, who played a central role in initiating and advancing discussions with TikTok, will now oversee global growth initiatives with a strategic focus on digital infrastructure, capital markets, and media monetization. About LQR House Inc. LQR House intends to become a prominent force in the wine and spirits e-commerce sector, epitomized by its flagship alcohol marketplace, This platform seamlessly delivers a diverse range of emerging, premium, and luxury spirits, wines, and champagnes from esteemed retail partners like Country Wine & Spirits. Functioning as a technology-driven hub, LQR House utilizes software, data analytics, and artificial intelligence to elevate consumer experience. stands out as the go-to destination for modern, convenience-oriented shoppers, providing a curated selection of alcohol products delivered to homes across the United States. Beyond its role in an e-commerce sector, LQR House is a marketing agency with a specialized focus on the alcohol industry. The Company measures campaign success by directly correlating it with sales on demonstrating a return on investment. Backed by an influential network of around 460 figures in the alcohol space, LQR House strategically drives traffic to enhancing brand visibility. LQR House intends to disrupt the traditional landscape of the alcohol industry, driven by its dedication to providing an unparalleled online purchasing experience and delivering tailored marketing solutions. Forward-Looking Statements Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Shareholders can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. Forward-looking statements contained in this press release are made only as of the date of this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the "Risk Factors" section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024, and in other reports and documents that the Company files from time to time with the United States Securities and Exchange Commission (the "SEC"). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the headings "Risk Factors". Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results described in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024, and in other reports and documents that the Company files from time to time with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release. Investor and Media Contact:info@ SOURCE: LQR House
Yahoo
25-07-2025
- Business
- Yahoo
Robert Leshner takes investors on ‘crazy ride' that ends with a new crypto treasury company and heavy losses
When Robert Leshner announced on Monday he had bought a controlling stake in a tiny liquor advertising company, nobody knew what he was up to. The decentralised finance guru, who has 129,000 followers on X, said he planned to replace the firm's board and help it 'explore new strategies.' But doing so turned out to be easier said than done. What followed was a four-day foray into the wild world of corporate takeovers that saw a 266% stock surge, an even more violent crash, and the decimation of thousands of dollars of investor capital. On Thursday, Leshner returned to social media for a post-mortem. He said his plan all along had been to buy the company and put it on track to build a crypto treasury, an increasingly popular scheme pioneered by Michael Saylor's Bitcoin treasury company Strategy, and aped by dozens more firms in recent months. 'I was partially successful,' Leshner said. Leshner did not immediately respond to a request for comment. A majority stake The episode began on July 14 when Leshner posted a Securities and Exchange Commission filing on X. It disclosed that he had bought 56.9% of the stock of LQR House, a Florida company with a $2.8 million market capitalisation that sells wine and other alcoholic drinks through a website. 'I have not done extensive diligence; there are signs the company is up to no good,' Leshner said on X. 'I will sort them out, but please be extremely careful with any low market cap companies. I may lose all my investment and you might too.' The warning was a sign of things to come. The way Leshner went about acquiring his majority stake in LQR House was unusual, said Matt Levine, an opinion columnist at Bloomberg News, who weighed in on the situation on Wednesday. Activist investors tend to engage with company management after buying a stake in the open market. Yet it appears Leshner plunged ahead with his plan without talking to LQR House's executive team or board. So he had no idea how they might react to his aggressive stock buying move. Still, Leshner's followers on X saw the situation as an opportunity. Leshner is a veritable hero in DeFi circles. He created Compound, an early DeFi lending protocol that at one point held more than $20 billion in user deposits. And crypto treasury companies are all the rage and have in recent months produced handsome returns for those who bet on them early. Despite Leshner's warnings, his followers piled into LQR House's stock, which trades under the ticker YHC. Within two days, its shares soared 266%. Burnt investors Even so, the firm's management didn't like what was going on. They seized the opportunity to issue more shares and profit from the situation. It wasn't just a small number of new shares, either. The firm filed to issue $46 million worth — over nine times the market capitalisation of the company at the time. The offering diluted Leshner's stake and simultaneously the firm's stock plunged 46% as shares flooded the market. 'The numbers reported in brokerage apps became increasingly out of date as these shares entered the market and diluted shareholders, to the point where my stake no longer has meaningful control,' Leshner said in the aftermath. 'Not productive' Flooding the market with new shares is typically regarded as poor corporate governance and bad for investors. Leshner rather diplomatically characterised LQR House's decision as 'not productive.' LQR House's CEO is Sean Dollinger, a self-styled serial entrepreneur who has been involved in the initial purchase offerings of numerous firms. In an October 2024 civil suit, Dollinger and his companies, including LQR house, were accused of racketeering by investors, who demanded almost $2 million in restitution. Dollinger and his co-defendants' request to dismiss the suit was denied on June 30. To add to the madness, an activist investor unconnected to Leshner, Kingbird Ventures, sued LQR House on July 15, citing a breach of fiduciary duties. Kingbird's suit seeks to take control of the firm and freeze assets held by Dollinger. As more and more new shares of LQR House hit the market, the stock fell further. By Friday morning, shares had tumbled another 18%, below the level where they were trading when Leshner announced his controlling stake. 'Silver lining' Yet in a sudden turn of events, Leshner's dream of turning LQR House into a crypto treasury firm suddenly started to materialise. In a Thursday press release, the firm announced it planned to pursue a crypto treasury strategy, similar to what Leshner had envisioned. The company said it has already approved allocating part of its treasury to Bitcoin and is exploring potential mining infrastructure investments through partnerships with Bitmain and Polaris Capital. 'This forward-looking shift has been spurred by Leshner, a significant voice in decentralised finance and the open market buyer of a stake in LQR House,' the release said. 'Leshner no longer intends on pursuing a controlling interest in the Company.' As for the investors who followed Leshner on his corporate takeover journey, they're probably out of luck. Yet the Compound founder said there was a silver lining to the saga. 'LQR has $20 million more capital to follow through on its plans and actually create a crypto treasury,' Leshner said, adding that he plans to recommend crypto community members to help LQR House develop its treasury strategy. 'Thank you for being a part of this unique and crazy ride with me,' he said. Tim Craig is DL News' Edinburgh-based DeFi Correspondent. Reach out with tips at tim@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Insider
18-07-2025
- Business
- Business Insider
Why Is LQR House Stock (YHC) Down 20% Today?
LQR House (YHC) stock fell on Thursday after the spirits and beverage e-commerce company announced plans to expand into crypto mining. The company plans to invest in Bitmain mining machines that will operate in the Polaris Capital mining farms in Texas. Elevate Your Investing Strategy: Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence. Make smarter investment decisions with TipRanks' Smart Investor Picks, delivered to your inbox every week. Investors will note that this move came after the company announced plans to make direct investments in Bitcoin (BTC). This is part of a larger strategy to create a crypto treasury. LQR House CEO Sean Dollinger said the company sees 'mining as a more strategic and efficient way to gain exposure to Bitcoin.' LQR House highlighted several advantages to mining Bitcoin. Among them are its ability to retain full ownership of mined BTC, the ability to acquire the tokens at a reduced price compared to market value, and the creation of an ongoing source of Bitcoin instead of a one-time purchase. LQR House Stock Movement Today YHC stock was down 22.93% during pre-market trading on Thursday. However, this followed a 171.66% rally yesterday. Even so, the shares were still down 77.29% year to date and 64.63% over the past 12 months. Today's dip came with some 773,000 shares traded, compared to a three-month daily average of 2.26 million shares. Investors will also note that yesterday's rally saw more than 49 million units change hands.
Yahoo
14-07-2025
- Business
- Yahoo
Superstate CEO Robert Leshner Buys Majority Stake in 'Shady' Liquor Vendor With BTC Strategy
Robert Leshner, CEO and co-founder of tokenization firm Superstate, said he bought a majority stake in publicly listed e-commerce liquor retailer LQR House (YHC), planning to overhaul the embattled company. Leshner purchased a 56.9% controlling stake in the firm for $2.03 million, according to a document filed to the SEC. The move sent shares of LQR up as much as 45% during Monday trading. LQR House runs an online seller of a range of premium liquor products. In November, the firm embraced bitcoin BTC as a treasury asset, approving an up-to $1 million BTC allocation and enabling crypto payments on its platform. In a post on X, Leshner said he hasn't conducted "extensive diligence" on the company, which he described as having a "somewhat shady history." The firm's share price plummeted over 90% since March. Still, his intent is clear: Clean house and overhaul the business. According to the SEC filing, Leshner plans to remove all current directors and install a new board to pursue "strategic alternatives" and "explore the potential for strategic transactions." "There are signs the company is up to no good," Leshner said in his post. "I will sort them out, but please be extremely careful with any low market cap companies. "I may lose all my investment and you might too," he added. It was not immediately clear whether Leshner has any plans for digital assets in his turnaround plans. However, the acquisition fits into a growing trend of prominent figures in crypto circles taking the helm of publicly traded firms. Joseph Lubin, Ethereum ETH co-founder and CEO of development firm Consensys, became chairman of Sharplink Gaming (SBET) when that company pivoted to an ETH treasury strategy. Thomas Lee, head of research at Fundstrat and well-known Wall Street commentator, joined BitMine Immersion Technology (BMNR) as chairman to spearhead the firm's crypto treasury plans. Leshner was a founder of early decentralized finance (DeFi) lending protocol Compound COMP before focusing on asset tokenization with Superstate. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Miami Herald
08-07-2025
- Business
- Miami Herald
LQR House Announces Strategic Marketing Cooperation with Montauk Distilling Co. for Cinnamon Flavored Rum
Cooperation expected to drive targeted awareness and ecommerce sales to the brand through LQR House's proprietary marketing channels MIAMI BEACH, FLORIDA / ACCESS Newswire / July 8, 2025 / LQR House Inc. (the "Company" or "LQR House") (NASDAQ:YHC), a niche ecommerce platform specializing in the spirits and beverage industry, today announced it has signed a marketing agreement with Montauk Distilling Co. to promote its cinnamon-flavored rum. Under the agreement, LQR House will develop and execute a tailored three-months promotional marketing campaign designed to drive brand awareness and increase online sales through its own marketplace, The campaign will leverage LQR House's proprietary digital tools, targeted advertising strategies, and extensive influencer network. "Montauk Cinnamon Rum is a bold and innovative product, and exactly the kind of brand we look to support," said Sean Dollinger, CEO of LQR House. "Our marketing division continues to grow by cooperating with founders who are passionate about what they're building. Becoming an extension of our clients' marketing teams to tell that story and generate results is what we do best. We believe that such highly specialized service that we offer is really hard to find elsewhere in the online spirits space." Montauk Distilling Co.'s cinnamon rum stands out for its unique flavor profile and strong consumer appeal, aligning perfectly with LQR House's focus on differentiated, high-quality beverage brands. This cooperation represents another step in LQR House's ongoing mission to support emerging and craft spirits brands with targeted, data-driven marketing that directly connects products with customers. About LQR House Inc. LQR House intends to become a prominent force in the wine and spirits e-commerce sector, epitomized by its flagship alcohol marketplace, This platform seamlessly delivers a diverse range of emerging, premium, and luxury spirits, wines, and champagnes from esteemed retail partners like Country Wine & Spirits. Functioning as a technology-driven hub, LQR House utilizes software, data analytics, and artificial intelligence to elevate consumer experience. stands out as the go-to destination for modern, convenience-oriented shoppers, providing a curated selection of alcohol products delivered to homes across the United States. Beyond its role in an e-commerce sector, LQR House is a marketing agency with a specialized focus on the alcohol industry. The Company measures campaign success by directly correlating it with sales on demonstrating a return on investment. Backed by an influential network of around 460 figures in the alcohol space, LQR House strategically drives traffic to enhancing brand visibility. LQR House intends to disrupt the traditional landscape of the alcohol industry, driven by its dedication to providing an unparalleled online purchasing experience and delivering tailored marketing solutions. Forward-Looking Statements Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Shareholders can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. Forward-looking statements contained in this press release are made only as of the date of this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the "Risk Factors" section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024, and in other reports and documents that the Company files from time to time with the United States Securities and Exchange Commission (the "SEC"). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the headings "Risk Factors". Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results described in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024, and in other reports and documents that the Company files from time to time with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release. Investor and Media Contact: info@ SOURCE: LQR House
